Advertising Industry Products

  • Promotional Screen Industries

    By Paul Grainge, Catherine Johnson

    From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving…

    Paperback – 2015-04-13
    Routledge

  • Advertising for Account Holders (RLE Marketing)

    By Nigel Linacre

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and…

    Hardback – 2014-08-22
    Routledge
    Routledge Library Editions: Marketing

  • The Early Advertising Scene (RLE Marketing)

    By Harden B. Leachman

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of…

    Hardback – 2014-08-22
    Routledge
    Routledge Library Editions: Marketing

  • Industrial Advertising Copy (RLE Marketing)

    By R. Bigelow Lockwood

    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which…

    Hardback – 2014-08-22
    Routledge
    Routledge Library Editions: Marketing

  • Masters of Advertising Copy (RLE Marketing)

    Edited by J. George Frederick

    This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with…

    Hardback – 2014-08-22
    Routledge
    Routledge Library Editions: Marketing

  • The Advertising Agency (RLE Marketing)

    Procedure and Practice

    By Floyd Y. Keeler, Albert E. Haase

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the…

    Hardback – 2014-08-22
    Routledge
    Routledge Library Editions: Marketing

  • Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on…

    Paperback – 2014-07-14
    Routledge

  • The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace

    Edited by Don Schultz, Charles H. Patti, Philip J. Kitchen

    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC;…

    Paperback – 2014-07-04
    Routledge

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned,…

    Paperback – 2013-11-01
    Routledge
    Routledge Communication Series

  • Promotional Culture and Convergence

    Markets, Methods, Media

    By Helen Powell

    The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a…

    Paperback – 2013-04-11
    Routledge

  • Routledge Library Editions: Advertising

    Edited by Various

    Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of…

    Hardback – 2013-03-21
    Routledge
    Routledge Library Editions: Advertising

  • Advertising and Psychology (RLE Advertising)

    By Leslie Ernest Gill

    The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation,…

    Hardback – 2013-03-21
    Routledge
    Routledge Library Editions: Advertising

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