Advertising Industry Products

  • Fashion Marketing and Communication

    Theory and Practice Across the Fashion Industry, 1st Edition

    By Olga Mitterfellner

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together…

    Paperback – 2019-11-25 
    Routledge

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying…

    Paperback – 2019-05-21
    Routledge
    Routledge Communication Series

  • Managing Organizations in the Creative Economy

    Organizational Behaviour for the Cultural Sector, 1st Edition

    By Paul Saintilan, David Schreiber

    The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace.…

    Paperback – 2017-10-24
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 6th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various…

    Paperback – 2016-09-16
    Routledge
    Routledge Communication Series

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