Advertising Industry Products

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying…

    Paperback – 2019-05-23
    Routledge
    Routledge Communication Series

  • Young Consumer Behaviour

    A Research Companion, 1st Edition

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-23
    Routledge

  • Managing Organizations in the Creative Economy

    Organizational Behaviour for the Cultural Sector, 1st Edition

    By Paul Saintilan, David Schreiber

    The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace.…

    Paperback – 2017-10-24
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 6th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various…

    Paperback – 2016-09-16
    Routledge
    Routledge Communication Series

  • Advertising for Account Holders (RLE Marketing)

    1st Edition

    By Nigel Linacre

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and…

    Paperback – 2016-01-21
    Routledge
    Routledge Library Editions: Marketing

  • The Advertising Agency (RLE Marketing)

    Procedure and Practice, 1st Edition

    By Floyd Y. Keeler, Albert E. Haase

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the…

    Paperback – 2015-12-21
    Routledge
    Routledge Library Editions: Marketing

  • The Early Advertising Scene (RLE Marketing)

    1st Edition

    By Harden B. Leachman

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of…

    Paperback – 2015-12-21
    Routledge
    Routledge Library Editions: Marketing

  • The Economic Implications of Advertising (RLE Advertising)

    1st Edition

    By Otto John Firestone

    Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition,…

    Paperback – 2015-12-21
    Routledge
    Routledge Library Editions: Advertising

  • Masters of Advertising Copy (RLE Marketing)

    1st Edition

    Edited by J. George Frederick

    This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with…

    Paperback – 2015-12-11
    Routledge
    Routledge Library Editions: Marketing

  • Outdoor Advertising

    1st Edition

    By Richard Nelson, Anthony Sykes

    The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Industrial Advertising Copy (RLE Marketing)

    1st Edition

    By R. Bigelow Lockwood

    This book provides a detailed explanation of the basic principles that underlie the writing of industrial advertising copy, written at a time of tremendous expansion in industrial advertising, in the early part of the twentieth century. This is a practical textbook of its time, covering facts which…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Marketing

  • Commercial Advertising

    1st Edition

    By Thomas Russell

    The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

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