Media, Information & Communication Industries Products

  • Media Today

    Mass Communication in a Converging World, 7th Edition

    By Joseph Turow

    This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The…

    Paperback – 2019-08-30 
    Routledge

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th Edition

    By Helen Katz

    This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social…

    Paperback – 2019-05-24 
    Routledge
    Routledge Communication Series

  • The Musician's Business and Legal Guide

    5th Edition

    By Mark Halloran

    The Musician’s Business and Legal Guide provides vital information to help demystify the music business and the complex body of law that shapes it. This book answers such questions as how to protect name and copyright; what is and is not legal about sampling; what are the legal issues surrounding…

    Paperback – 2017-03-01
    Routledge

  • Media Today

    Mass Communication in a Converging World, 6th Edition

    By Joseph Turow, Joseph Turow

    Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The…

    Paperback – 2016-12-07
    Routledge

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 6th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various…

    Paperback – 2016-09-16
    Routledge
    Routledge Communication Series

  • Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students, 1st Edition

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,…

    Paperback – 2014-10-20
    Routledge

  • Writing Feature Articles

    4th Edition

    By Brendan Hennessy

    Hennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets. Now in its fourth edition, Writing Feature Articles has been fully revised and updated to take into…

    Paperback – 2005-11-01
    Routledge

  • Flash Journalism

    How to Create Multimedia News Packages, 1st Edition

    By Mindy McAdams

    This book will assist journalists and Flash developers who are working together to bring video, audio, still photos, and animated graphics together into one complete Web-based package.This book is not just another Flash book because it focuses on the need of journalists to tell an accurate story…

    Paperback – 2005-04-07
    Routledge

  • Basic Radio Journalism

    1st Edition

    By Paul Chantler, Peter Stewart

    Basic Radio Journalism is a working manual and practical guide to the tools and techniques necessary to succeed in radio journalism. It will be useful both to students starting a broadcasting career as well as experienced journalists wishing to develop and expand their skills. Based on the popular…

    Paperback – 2003-06-23
    Routledge

  • Journalism Online

    1st Edition

    By Mike Ward

    Journalism Online tackles the pressing question of how to apply fundamental journalism skills to the online medium. It provides an essential guide to the Internet as a research and publishing tool. In particular, it examines how to forge key journalism skills with the distinctive qualities of the…

    Paperback – 2002-02-21
    Routledge

  • Knowledge Management in the Digital Newsroom

    1st Edition

    By Stephen Quinn

    If you are an editor or newsroom manager seeking new and more efficient ways of managing the ever increasing flow of information through your newsroom, this book will provide the information you need to make informed decisions about crucial organisational and equipment changes. Case studies from…

    Paperback – 2002-01-15
    Routledge

  • Web Radio

    Radio Production for Internet Streaming, 1st Edition

    By Chris Priestman

    Anyone wanting to set up a low cost web radio station will benefit from the advice and information provided by this book. Not only will you gain technical and practical know-how to enable your station to go live, but also an appreciation of the legal and copyright implications of making radio,…

    Paperback – 2001-12-13
    Routledge

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