Media, Information & Communication Industries Products

  • Advertising Today and Tomorrow

    1st Edition

    By W.A. Evans

    Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Advertising A New Approach

    1st Edition

    By Walter Taplin

    Walter Taplin here presents the first fruits of his exhaustive enquiry into the causes of this massive feature of contemporary life. Advertising has deeper and more interesting sources than the mere desire of manufacturers to secure markets, or of high-pressure salesmen to secure commissions.…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Advertising, The Uneasy Persuasion

    Its Dubious Impact on American Society, 1st Edition

    By Michael Schudson

    What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Advertising and Psychology

    1st Edition

    By Leslie Ernest Gill

    The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation,…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Advertising at the Crossroads

    1st Edition

    By Max A. Geller

    Advertising today is not only under sterner scrutiny by the various federal regulatory and judicial bodies but is also facing an ominous storm of public criticism because of certain abuses. One of the big questions troubling advertisers, agencies and media is whether advertising will be subject to…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Advertising Explained

    1st Edition

    By Dennis Caton

    This work explains the various elements which go to the making of a successful advertising campaign – the planning, research and discussion – and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • The Economics of Advertising

    1st Edition

    By Frederic Wilfred Taylor

    What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • The Business of Advertising

    1st Edition

    By Clarence Moran

    The Business of Advertising outlines the practice of the advertising trades, some of the more important restrictions on advertising, and a few of the questions which arise in connexion with the business. First published in 1905.…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • Planning Advertisements

    1st Edition

    By Gilbert Russell

    The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Advertising

  • The Economics of Knowledge and..

    1st Edition

    Edited by Cristiano Antonelli, Paul David

    Fritz Machlup (1902–83), the Austrian-American economist, is recognized as one of the first scholars to examine knowledge as an economic resource and, for more than half a century, many other economists and management theorists have also argued that economic growth is—or soon will be—dependent on…

    Hardback – 2015-10-12
    Routledge
    Critical Concepts in Economics

  • Copyright Industries and the Impact of Creative Destruction

    Copyright Expansion and the Publishing Industry, 1st Edition

    By Jiabo Liu

    This book examines the relationship between the legal extension of copyright duration as an enduring means of copyright protection and the growth of the UK book publishing industry as a typical creative industry reliant on copyright. The book draws on Schumpeter’s theory of creative destruction to…

    Paperback – 2015-10-12
    Routledge
    Routledge Research in Intellectual Property

  • Routledge Handbook of Industry and Development

    1st Edition

    Edited by John Weiss, Michael Tribe

    The Routledge Handbook of Industry and Development is a global overview of industrialisation. Each chapter will provide readers with contemporary insights into this this essential aspect of economic development. Industrialisation has been at the forefront of discussion on economic development…

    Hardback – 2015-09-29
    Routledge
    Routledge International Handbooks

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