Media, Information & Communication Industries Products

  • Cyber Security Management

    A Governance, Risk and Compliance Framework, 1st Edition

    By Peter Trim, Yang-Im Lee

    Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber…

    Hardback – 2014-09-10
    Routledge

  • Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events, 1st Edition

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on…

    Paperback – 2014-07-14
    Routledge

  • The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace, 1st Edition

    Edited by Don Schultz, Charles H. Patti, Philip J. Kitchen

    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC;…

    Paperback – 2014-07-04
    Routledge

  • Press Freedom in Africa

    Comparative perspectives, 1st Edition

    Edited by Herman Wasserman

    This book gives an overview of current debates surrounding press freedom in Africa in response to ongoing contestations between media and governments on the continent. Through case studies of individual African countries as well as international comparisons, a wide range of global contributors…

    Paperback – 2014-07-04
    Routledge

  • Information Economics

    1st Edition

    Edited by David Sappington, Michael R. Baye

    How does information affect economic relations? What of the strategic issues surrounding the use of information: the make-buy-or-copy decision; the working and failure of markets; and the important role of outguessing each other in a macroeconomic context? Now, to help advanced students and…

    Hardback – 2014-06-25
    Routledge
    Critical Concepts in Economics

  • Creativity in Peripheral Places

    Redefining the Creative Industries, 1st Edition

    Edited by Chris Gibson

    Creativity is said to be the fuel of the contemporary economy. Dynamic industries such as film, music, television and design have changed the fortunes of entire cities, from Nashville to Los Angeles, Barcelona to Brisbane and beyond. Yet creativity remains mercurial – it is at the heart of…

    Paperback – 2014-06-23
    Routledge

  • The Coming of Age of Information Technologies and the Path of Transformational Growth

    A long run perspective on the late 2000s recession, 1st Edition

    By Davide Gualerzi

    In this book, Davide Gualerzi employs the concept of transformational growth to explore the investment-driven cycle of expansion of the 1990s in the US economy, and of the of role played by the ICT sector. The book articulates a view of demand-led growth in which the focus is on effective demand,…

    Paperback – 2014-06-23
    Routledge
    Routledge Advances in Heterodox Economics

  • The Video Game Industry

    Formation, Present State, and Future, 1st Edition

    Edited by Peter Zackariasson, Timothy Wilson

    The Video Game Industry provides a platform for the research on the video game industry to draw a coherent and informative picture of this industry. Previously this has been done sparsely through conference papers, research articles, and popular science books. Although the study of this industry is…

    Paperback – 2014-05-30
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Political Communication in China

    Convergence or Divergence Between the Media and Political System?, 1st Edition

    Edited by Wenfang Tang, Shanto Iyengar

    It is widely recognised that the Chinese Communist Party (CCP) uses the media to set the agenda for political discourse, propagate official policies, monitor public opinion, and rally regime support. State agencies in China control the full spectrum of media programming, either through ownership or…

    Paperback – 2014-04-10
    Routledge

  • Innovation, Globalization and Firm Dynamics

    Lessons for Enterprise Policy, 1st Edition

    Edited by Anna M. Ferragina, Erol Taymaz, Kamil Yilmaz

    This book is about the relationship between firm dynamics, innovation and globalization, the processes that are essential for long term economic growth and welfare creation. This volume deals with these three issues in three sections titled respectively: entrepreneurship, new firm formation and…

    Hardback – 2014-02-24
    Routledge
    Routledge Studies in the Modern World Economy

  • Law of Electronic Commercial Transactions

    Contemporary Issues in the EU, US and China, 2nd Edition

    By Faye Fangfei Wang

    The development of new technologies places new challenges to the interpretation and implementation of legislation in the information society. The recent deployment of service-oriented computing and cloud computing for online commercial activities has urged countries to amend existing legislation…

    Paperback – 2014-01-16
    Routledge
    Routledge Research in Information Technology and E-Commerce Law

  • Popular Culture and the State in East and Southeast Asia

    1st Edition

    Edited by Nissim Otmazgin, Eyal Ben-Ari

    This volume examines the relations between popular culture production and export and the state in East and Southeast Asia including the urban centres and middle-classes of Taiwan, South Korea, Japan, Singapore, Indonesia, Malaysia, China, Thailand, and the Philippines. It addresses the shift in…

    Paperback – 2014-01-10
    Routledge
    Routledge Studies in Asia's Transformations

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