Media, Information & Communication Industries Products

  • Talking Radio: An Oral History of American Radio in the Television Age

    An Oral History of American Radio in the Television Age, 1st Edition

    By Michael C. Keith

    Includes interviews with such well known personalities as Walter Cronkite, Dick Clark, Steve Allen, Art Linkletter, Paul Harvey, Howard K. Smith, Ed McMahon, Bruce Morrow, as well as more than fifty other individuals who were or continue to be actively involved in radio.…

    Hardback – 1999-10-31
    Routledge

  • Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel

    The Brilliant Launch and Sudden Collapse of the Monitor Channel, 1st Edition

    By Susan Bridge

    In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition "The Christian Science Monitor" beyond the failing newspaper into radio, the Internet, multimedia publishing, and -- the…

    Paperback – 1999-10-31
    Routledge

  • Multimedia and Regional Economic Restructuring

    1st Edition

    Edited by Hans-Joachim Braczyk, Gerhard Fuchs, Hans-Georg Wolf

    Since the explosion of multimedia, the creation and promotion of multimedia clusters has become a target for regional development strategies across the globe. This work offers the first inter-regional comparison of the multimedia industry. Analysing thirteen American, European and Asian regions,…

    Hardback – 1999-10-14
    Routledge
    Routledge Studies in the Modern World Economy

  • The Hidden Screen: Low Power Television in America

    Low Power Television in America, 1st Edition

    By Robert L. Hilliard, Michael C. Keith

    This text explores the industry of low-power television (LPTV) in America. It covers what LPTV is and how it got started, who the broadcasters are and their viewers, LPTV's significance in contemporary society and culture, and the challenges it faces in the late 1990s and the millennium.…

    Paperback – 1999-06-30
    Routledge

  • The Governance of Large Technical Systems

    1st Edition

    Edited by Olivier Coutard

    This work examines the governance of large technical systems (LTS) at firm, imdustry and state levels and the interactions between the systems and society. In particular, international contributors explore the implications of major technological , economic and social changes during the last twenty…

    Hardback – 1999-03-11
    Routledge
    Routledge Studies in Business Organizations and Networks

  • Selling Electronic Media

    1st Edition

    By Ed Shane

    "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane's comprehensive and timely textbook…

    Paperback – 1999-02-17
    Routledge

  • New Subediting

    For Quark Users, 3rd Edition

    By F W Hodgson

    New Subediting gives a detailed account of modern editing and production techniques. Its aim is both to help the young subeditor and to spell out to the newcomer to newspaper journalism what happens between the writing of news stories and features and their appearance in the newspaper when it comes…

    Paperback – 1998-09-30
    Routledge

  • The Language of Cinema

    1st Edition

    Edited by Kevin Jackson

    First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.…

    Paperback – 1998-06-12
    Routledge

  • Marketing Apocalypse

    Eschatology, Escapology and the Illusion of the End, 1st Edition

    Edited by Jim Bell, Stephen Brown, David Carson

    The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always…

    Paperback – 1997-12-11
    Routledge
    Routledge Interpretive Marketing Research

  • Basic TV Reporting

    2nd Edition

    By Ivor Yorke

    Basic TV Reporting is a practical, easy to read guide to the skills needed to become a successful television reporter - arguably the most demanding and glamorous job in journalism. The book describes the role in detail, how reporters fit into the editorial team and where their duties begin and end.…

    Paperback – 1997-10-24
    Routledge

  • Practical Newspaper Reporting

    3rd Edition

    By David Spark, Geoffrey Harris

    This guide to all aspects of the reporter's job, has been extensively revised and updated for a third edition. It considers:What is news?How the modern newsroom operatesHow facts are gathered and checkedThe reporter and picture ideasDistrict reportingTechniques of interviewingNews writing and…

    Paperback – 1997-08-13
    Routledge

  • Ethical Principles for the Information Age

    1st Edition

    By Richard Severson

    This text presents the author's model of following principled ethics together with by chapters on each of the guiding principles: respect for intellectual property, principle of fair representation, privacy, and the principle of nonmalfeasance. It avoids the use of technical jargon.…

    Paperback – 1997-05-31
    Routledge

1Series in Media, Information & Communication Industries

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