Media, Information & Communication Industries Products

  • China and Global Value Chains

    Globalization and the Information and Communications Technology Sector, 1st Edition

    By Yutao Sun, Seamus Grimes

    President Trump has raised the intriguing question of bringing the manufacturing of companies like Apple back from China to the U.S. This book, however, argues that in this age of the knowledge-based economy and increased globalization, that value creation and distribution based on knowledge and…

    Hardback – 2017-12-21
    Routledge
    Routledge Frontiers of Business Management

  • Young Consumer Behaviour

    A Research Companion, 1st Edition

    Edited by Ayantunji Gbadamosi

    Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available…

    Paperback – 2017-11-23
    Routledge

  • Understanding Cyber Risk

    Protecting Your Corporate Assets, 1st Edition

    By Thomas R. Koehler

    A myriad of security vulnerabilities in the software and hardware we use today can be exploited by an attacker, any attacker. The knowledge necessary to successfully intercept your data and voice links and bug your computers is widespread and not limited to the intelligence apparatus. Consequently,…

    Hardback – 2017-11-20
    Routledge

  • Managing Organizations in the Creative Economy

    Organizational Behaviour for the Cultural Sector, 1st Edition

    By Paul Saintilan, David Schreiber

    The creative and cultural industries represent a growing and important sector in the global economy. Thriving in these industries is particularly tough and organizations face unique challenges in the digital age. This textbook provides a vivid initiation into the creative industries workplace.…

    Paperback – 2017-10-24
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • Samsung, Media Empire and Family

    A power web, 1st Edition

    By Chunhyo Kim

    This book analyses media conglomerates owning multiple media holdings under centralized ownership within and across media markets. It argues that Asian capitalists utilize both a market-oriented ideology and family connections to build their media empires, thereby creating cultural conglomerates…

    Paperback – 2017-10-13
    Routledge

  • Gender, Subjectivity, and Cultural Work

    The Classical Music Profession, 1st Edition

    By Christina Scharff

    What is it like to work as a classical musician today? How can we explain ongoing gender, racial, and class inequalities in the classical music profession? What happens when musicians become entrepreneurial and think of themselves as a product that needs to be sold and marketed? Gender,…

    Hardback – 2017-09-18
    Routledge
    Routledge Research in Gender and Society

  • Advances in Social Media for Travel, Tourism and Hospitality

    New Perspectives, Practice and Cases, 1st Edition

    Edited by Marianna Sigala, Ulrike Gretzel

    This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of…

    Hardback – 2017-07-27
    Routledge
    New Directions in Tourism Analysis

  • Young Migrant Identities

    Creativity and Masculinity, 1st Edition

    By Sherene Idriss

    In this day and age, much has been discussed as to what it means ‘to be an Arab’. However, this enlightening volume seeks instead to invite us deeper into young Arab–Australian men’s lives as we explore their vocational aspirations and working experiences within highly racialised and hierarchical…

    Hardback – 2017-07-27
    Routledge
    Youth, Young Adulthood and Society

  • Policy and Marketing Strategies for Digital Media

    1st Edition

    Edited by Yu-li Liu, Robert G. Picard

    With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address…

    Paperback – 2017-06-16
    Routledge
    Routledge Studies in New Media and Cyberculture

  • Innovation as Social Change in South Asia

    Transforming Hierarchies, 1st Edition

    Edited by Minna Säävälä, Sirpa Tenhunen

    This book examines innovation as social change in South Asia. From an anthropological micro-perspective, innovation is moulded by social systems of value and hierarchy, while simultaneously having the potential to transform them. Peterson examines the printing press’s changing technology and its…

    Paperback – 2017-05-31
    Routledge

  • Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail, 1st Edition

    Edited by Angeline Close Scheinbaum

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying…

    Paperback – 2017-05-31
    Routledge
    Marketing and Consumer Psychology Series

  • Business Models and People Management in the Indian IT Industry

    From People to Profits, 1st Edition

    Edited by Ashish Malik, Chris Rowley

    The global impact of so-called ‘offshoring’, including of information technology (IT) and related services, continues to be a topic of great interest to academics, practitioners and policy makers. The Indian IT industry has sustained high levels of growth in revenues and employment since the late…

    Paperback – 2017-05-31
    Routledge
    Working in Asia

1Series in Media, Information & Communication Industries

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