Media, Information & Communication Industries Products

  • Consumer Behaviour and Analytics

    Data Driven Decision Making, 1st Edition

    By Andrew Smith

    Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven…

    Paperback – 2019-09-02 
    Routledge

  • Media Today

    Mass Communication in a Converging World, 7th Edition

    By Joseph Turow

    This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The…

    Paperback – 2019-08-30 
    Routledge

  • Global Technology and Legal Theory

    Transnational Constitutionalism, Google and the European Union, 1st Edition

    By Guilherme Cintra Guimarães

    The rise and spread of the Internet has accelerated the global flows of money, technology and information that are increasingly perceived as a challenge to the traditional regulatory powers of nation states and the effectiveness of their constitutions. The acceleration of these flows poses new…

    Hardback – 2019-07-16 
    Routledge
    Routledge Research in International Commercial Law

  • Women, Inequality and Media Work

    1st Edition

    By Anne O'Brien

    Women, Inequality and Media Work investigates how women experience gender inequality in film and television production industries. Examining women’s place in the production of media is vital to understanding the broader and related question of how women are (mis)represented in media content. This…

    Paperback – 2019-06-21 
    Routledge

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th Edition

    By Helen Katz

    This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social…

    Paperback – 2019-05-24 
    Routledge
    Routledge Communication Series

  • Understanding Media Production

    1st Edition

    By Paul Dwyer

    Using in-depth analysis of film, TV, news and online productions, Understanding Media Production shows how media theory helps aspiring producers understand good practice in media production. With detailed contemporary examples, including Pirates of The Caribbean, Game of Thrones, Love Island and…

    Paperback – 2019-05-20 
    Routledge

  • Music Business Careers

    Career Duality in the Creative Industries, 1st Edition

    By Cheryl Slay Carr

    The music industry offers the opportunity to pursue a career as either a creative (artist, producer, songwriter, etc.) or as a music business "logician" (artist manager, agent, entertainment attorney, venue manager, etc.). Though both vocational paths are integral to the industry’s success, the…

    Paperback – 2019-03-26
    Routledge
    Routledge Research in Creative and Cultural Industries Management

  • Audio-Visual Industries and Diversity

    Economics and Policies in the Digital Era, 1st Edition

    Edited by Luis A. Albornoz, Ma. Trinidad García Leiva

    This book reflects critically on issues of diversity, access, and the expansion of digital technologies in audio-visual industries, particularly in terms of economics and policies.  It brings together specialists in cultural diversity and media industries, presenting an international and…

    Hardback – 2019-03-26
    Routledge
    Routledge Studies in Media and Cultural Industries

  • Economics of an Innovation System

    Inside and Outside the Black Box, 1st Edition

    By Tsutomu Harada

    Existing literature looks at national innovation systems from the perspective of either "inside the black box" or "outside the black box". This is the first book that analyzes both the inside and outside of the black box using a general equilibrium framework. The book looks at what is outside the…

    Hardback – 2019-03-05
    Routledge
    Routledge Studies in the Economics of Innovation

  • M-Commerce

    Experiencing the Phygital Retail, 1st Edition

    Edited by Punita Duhan, Anurag Singh

    This volume presents a pragmatic approach to understanding and capitalizing on contemporary m-commerce trend. It comprehensively encapsulates the evolution, emergent trends, hindrances and challenges, and customer perceptions about various facets of how physical and online retail channels are…

    Hardback – 2019-02-26
    Apple Academic Press

  • Tech Giants, Artificial Intelligence, and the Future of Journalism (Open Access)

    1st Edition

    By Jason Paul Whittaker

    This book examines the impact of the "Big Five" technology companies – Apple, Alphabet/Google, Amazon, Facebook and Microsoft – on journalism and the media industries. It looks at the current role of algorithms and artificial intelligence in curating how we consume media and their increasing…

    Hardback – 2019-02-25
    Routledge
    Routledge Research in Journalism

  • Digital Value Migration in Media, ICT and Cultural Industries

    From Business and Economic Models/Strategies to Networked Ecosystems, 1st Edition

    Edited by Zvezdan Vukanovic, Mike Friedrichsen, Milivoje Pavlovic

    Societies today are in a period of dynamic change, highly fluid and contested in moving from traditional to liberal and from local to global, as well as varying from highly developed to emerging market economies. Alongside and facilitating this is a rapidly and exponentially changing digital…

    Hardback – 2019-02-21
    Routledge
    World Politics and Dialogues of Civilizations

1Series in Media, Information & Communication Industries

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