Media, Information & Communication Industries Products

  • Consumer Behaviour and Analytics

    1st Edition

    By Andrew Smith

    Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven…

    Paperback – 2019-08-30 
    Routledge

  • Advances in Social Media for Travel, Tourism and Hospitality

    New Perspectives, Practice and Cases, 1st Edition

    Edited by Marianna Sigala, Ulrike Gretzel

    This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of…

    Paperback – 2019-09-04 
    Routledge

  • China and Global Value Chains

    Globalization and the Information and Communications Technology Sector, 1st Edition

    By Yutao Sun, Seamus Grimes

    President Trump has raised the intriguing question of bringing the manufacturing of companies like Apple back from China to the U.S. This book, however, argues that in this age of the knowledge-based economy and increased globalization, that value creation and distribution based on knowledge and…

    Paperback – 2019-09-30 
    Routledge

  • Our House

    Visual and Active Consulting, 2nd Edition

    By Antony Williams

    For consultants, facilitators or OD specialists, a house’s familiar image will help their clients see, feel and act their way to surface and solve their business issues. No need for dry and hard-to-remember management schemas. The striking visual and active methods shown here deeply engage clients…

    Hardback – 2019-10-10 
    Routledge

  • Media Today

    Mass Communication in a Converging World, 7th Edition

    By Joseph Turow

    This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The…

    Paperback – 2019-10-18 
    Routledge

  • Political Economy of Media Industries

    Global Transformations and Challenges, 1st Edition

    Edited by Randy Nichols, Gabriela Martinez

    This book provides a critical political economic examination of the impact of increasingly concentrated global media industries. It addresses different media and communication industries from around the globe, including film, television, music, journalism, telecommunication, and information…

    Hardback – 2019-11-01 
    Routledge
    Routledge Studies in Media and Cultural Industries

  • Fashion Marketing and Communication

    Theory and Practice Across the Fashion Industry, 1st Edition

    By Olga Mitterfellner

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together…

    Paperback – 2019-11-12 
    Routledge

  • Teaching Public Relations

    Principles and Practices for Effective Learning, 1st Edition

    By Peter M. Smudde

    Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about…

    Paperback – 2020-01-11 
    Routledge

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