Media, Information & Communication Industries Products

  • Consumer Behaviour and Analytics

    1st Edition

    By Andrew Smith

    Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven…

    Paperback – 2019-08-30 
    Routledge

  • Media Today

    Mass Communication in a Converging World, 7th Edition

    By Joseph Turow

    This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The…

    Paperback – 2019-10-18 
    Routledge

  • Fashion Marketing and Communication

    Theory and Practice Across the Fashion Industry, 1st Edition

    By Olga Mitterfellner

    Some of the usual obstacles to modern teachings of marketing are ethnocentricity, the limitation of creative thought by conformity to existing theories, lack of questioning of ethics, and a disconnection from historic events or sociological discourse. This book, in contrast, draws together…

    Paperback – 2019-11-12 
    Routledge

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