Media, Information & Communication Industries Products

  • Advances in Social Media for Travel, Tourism and Hospitality

    New Perspectives, Practice and Cases, 1st Edition

    Edited by Marianna Sigala, Ulrike Gretzel

    This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of…

    Paperback – 2019-09-04 
    Routledge

  • China and Global Value Chains

    Globalization and the Information and Communications Technology Sector, 1st Edition

    By Yutao Sun, Seamus Grimes

    President Trump has raised the intriguing question of bringing the manufacturing of companies like Apple back from China to the U.S. This book, however, argues that in this age of the knowledge-based economy and increased globalization, that value creation and distribution based on knowledge and…

    Paperback – 2019-09-30 
    Routledge

  • Our House

    Visual and Active Consulting, 2nd Edition

    By Antony Williams

    For consultants, facilitators or OD specialists, a house’s familiar image will help their clients see, feel and act their way to surface and solve their business issues. No need for dry and hard-to-remember management schemas. The striking visual and active methods shown here deeply engage clients…

    Hardback – 2019-10-10 
    Routledge

  • Teaching Public Relations

    Principles and Practices for Effective Learning, 1st Edition

    By Peter M. Smudde

    Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about…

    Paperback – 2020-01-11 
    Routledge

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