Media, Information & Communication Industries Products

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 6th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various…

    Paperback – 2016-09-16
    Routledge
    Routledge Communication Series

  • Introduction to the Music Industry

    An Entrepreneurial Approach, Second Edition, 2nd Edition

    By Catherine Fitterman Radbill

    Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case…

    Paperback – 2016-09-08
    Routledge

  • The Media Economy

    2nd Edition

    By Alan B. Albarran

    The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis…

    Paperback – 2016-08-17
    Routledge
    Media Management and Economics Series

  • The Movie Business Book

    4th Edition

    Edited by Jason E Squire

    Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A must-read for film students and industry newcomers,…

    Paperback – 2016-08-01
    Routledge

  • The Music Industry Handbook

    2nd Edition

    By Paul Rutter

    The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today. The new edition includes coverage of the latest developments in music streaming, including new business models created by the…

    Paperback – 2016-06-27
    Routledge
    Media Practice

  • Marketing Strategy for Creative and Cultural Industries

    1st Edition

    By Bonita M. Kolb

    Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural…

    Paperback – 2016-02-01
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • Innovation and Technology

    Business and economics approaches, 1st Edition

    By Nikos Vernardakis

    Innovation has revolutionized the world economy, yet it remains often misunderstood. This textbook seeks to elucidate the nature and impact of innovation for both undergraduate and graduate students. Innovation and Technology examines the impact of innovation on both economic theory and the real…

    Paperback – 2016-01-14
    Routledge
    Routledge Advanced Texts in Economics and Finance

  • Media Management

    A Casebook Approach, 5th Edition

    By C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey

    Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to…

    Paperback – 2015-08-22
    Routledge
    Routledge Communication Series

  • Sport and the Media

    Managing the Nexus, 2nd Edition

    By Matthew Nicholson, Anthony Kerr, Merryn Sherwood

    Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and…

    Paperback – 2015-06-22
    Routledge
    Sport Management Series

  • Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students, 1st Edition

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,…

    Paperback – 2014-10-20
    Routledge

  • The International Film Business

    A Market Guide Beyond Hollywood, 2nd Edition

    By Angus Finney

    The International Film Business examines the independent film sector as a business, and addresses the specific skills and knowledge it demands. It describes both the present state of the industry, the significant digital and social media developments that are continuing to take place, and what…

    Paperback – 2014-10-09
    Routledge

  • Ratings Analysis

    Audience Measurement and Analytics, 4th Edition

    By James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research  in recent years…

    Paperback – 2013-10-01
    Routledge
    Routledge Communication Series

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