Media, Information & Communication Industries Products

  • Writing for the Web

    Composing, Coding, and Constructing Web Sites, 1st Edition

    By J.D. Applen

    Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics…

    Paperback – 2013-06-26
    Routledge

  • eCommerce Economics

    1st Edition

    By David VanHoose

    This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems…

    Paperback – 2011-03-11
    Routledge

  • Qualitative Research in Technical Communication

    1st Edition

    Edited by James Conklin, George F. Hayhoe

    Addressing the explosive growth in qualitative research in recent years, this volume represents the first anthology to bring together a representative sample from this growing body of work, and comments on the reasons for the extraordinary interest in qualitative research. Contributors to the…

    Paperback – 2010-09-20
    Routledge

  • Mastering e-Business

    1st Edition

    By Paul Grefen

    e-Business – business collaborations enabled through information and communication technologies – is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough…

    Paperback – 2010-06-24
    Routledge

  • Culture and Economics

    On Values, Economics and International Business, 1st Edition

    By Eelke de Jong

    Since the early 1990s, culture, in the sense of norms and values, has entered economic analysis again, whereas it was totally absent from mainstream economics during most of the second half of the twentieth century. The disappointing results of mainstream economics and developments in the world…

    Paperback – 2009-04-30
    Routledge
    Routledge Advanced Texts in Economics and Finance

  • A Research Primer for Technical Communication

    Methods, Exemplars, and Analyses, 1st Edition

    By Michael A. Hughes, Michael A. Hughes, George F. Hayhoe

    This practical volume provides a thorough introduction to conducting and critically reading research in technical communication, complete with exemplars of research articles for study. Offering a solid grounding in the research underpinnings of the technical communication field, this resource has…

    Paperback – 2007-08-10
    Routledge

  • Electronic Media Management, Revised

    5th Edition

    By Peter Pringle, Michael F Starr

    The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the…

    Paperback – 2006-03-30
    Routledge

  • Media Promotion & Marketing for Broadcasting, Cable & the Internet

    5th Edition

    Edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein

    This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the…

    Paperback – 2006-01-23
    Routledge

  • Race, Rhetoric, and Technology

    Searching for Higher Ground, 1st Edition

    By Adam J. Banks

    In this book Adam Banks uses the concept of the Digital Divide as a metonym for America's larger racial divide, in an attempt to figure out what meaningful access for African Americans to technologies and the larger American society can or should mean. He argues that African American rhetorical…

    Paperback – 2005-09-26
    Routledge
    NCTE-Routledge Research Series

  • Law and the Media

    4th Edition

    By Tom Crone

    Edited by Philip Alberstat, Tom Cassels, Estelle Overs

    Tom Crone's classic text has been thoroughly revised by an impressive team of legal experts. It provides an essential source of reference for the key legal issues encountered by those who work in the media such as journalists, editors and producers, as well as media lawyers. Topics covered include:…

    Paperback – 2002-05-22
    Routledge

  • Introduction to Journalism

    Essential techniques and background knowledge, 1st Edition

    By Richard Rudin, Trevor Ibbotson

    Anyone studying journalism, or training for the industry, will benefit from the broad scope of information and guidance packed into this textbook. Those already employed in journalism or related areas will also find it useful as a reference book. Essential techniques employed by journalists working…

    Paperback – 2002-04-19
    Routledge

  • No News is Bad News

    Radio, Television and the Public, 1st Edition

    By Michael Bromley, Hugh Stephenson

    This volume of collected essays provides a wide-ranging survey of the state of radio and television, especially the idea of public service broadcasting, and of news, current affairs and documentary programming in America, Australia, the UK and the rest of western Europe. Among the key issues it…

    Paperback – 2001-04-09
    Routledge

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