Media, Information & Communication Industries Products

  • Media Management

    A Casebook Approach, 5th Edition

    By C. Ann Hollifield, Jan LeBlanc Wicks, George Sylvie, Wilson Lowrey

    Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to…

    Paperback – 2015-08-22
    Routledge
    Routledge Communication Series

  • Servitization, IT-ization and Innovation Models

    Two-Stage Industrial Cluster Theory, 1st Edition

    Edited by Hitoshi Hirakawa, Kaushalesh Lal, Shinkai Naoko, Norio Tokumaru

    This book looks at two-stage industrial cluster theory and new innovation models in the context of the IT-ization and servitization of products. The formation of industrial clusters, such as export processing zones and special economic zones, has been the preferred mechanism for developing…

    Paperback – 2015-08-14
    Routledge

  • Value Creation and the Internet of Things

    How the Behavior Economy will Shape the 4th Industrial Revolution, 1st Edition

    By Alexander Manu

    We live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek engagement with services that allow them to behave, to leave a mark, and to participate in the community of others. The economic model promoted by the behavior…

    Hardback – 2015-08-14
    Routledge

  • Business Journalism

    A Critical Political Economy Approach, 1st Edition

    By Ibrahim Seaga Shaw

    Business Journalism: A Critical Political Economy Approach critically explores the failures of business journalists in striking the balance between the bottom line business model and their role in defending the public interest. Drawing on historical and political economic perspectives and…

    Paperback – 2015-08-06
    Routledge

  • Socialize Your Patient Engagement Strategy

    How Social Media and Mobile Apps Can Boost Health Outcomes, 1st Edition

    By Letizia Affinito, John Mack

    Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide…

    Hardback – 2015-07-28
    Routledge

  • The Media, Animal Conservation and Environmental Education

    1st Edition

    Edited by John Blewitt

    Natural History filmmaking has a long history but the generic boundaries between it and environmental and conservation filmmaking are blurred. Nature, environment and animal imagery has been a mainstay of television, campaigning organisations and conservation bodies from Greenpeace to the Sierra…

    Paperback – 2015-07-23
    Routledge

  • De-Convergence of Global Media Industries

    1st Edition

    By Dal Yong Jin

    Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while…

    Paperback – 2015-06-23
    Routledge
    Routledge Research in Cultural and Media Studies

  • Sport and the Media

    Managing the Nexus, 2nd Edition

    By Matthew Nicholson, Anthony Kerr, Merryn Sherwood

    Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and…

    Paperback – 2015-06-22
    Routledge
    Sport Management Series

  • Smart Specialisation

    Opportunities and Challenges for Regional Innovation Policy, 1st Edition

    By Dominique Foray

    This is the first book on a new policy approach that has been widely adopted in Europe and beyond. It analyses the concept of smart specialisation and discuss the need for smart specialisation strategies, explains why the approach is new and different from more standard policy processes and…

    Paperback – 2015-06-09
    Routledge
    Regions and Cities

  • Reshaping Technical Communication

    New Directions and Challenges for the 21st Century, 1st Edition

    Edited by Barbara Mirel, Rachel Spilka

    This anthology brings together voices from industry and academia in a call for elevating the status, identity, value, and influence of technical communicators. Editors Barbara Mirel and Rachel Spilka assert that technical communicators must depart from their traditional roles, moving instead in a…

    Paperback – 2015-05-07
    Routledge

  • Promotional Screen Industries

    1st Edition

    By Paul Grainge, Catherine Johnson

    From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving…

    Paperback – 2015-04-13
    Routledge

  • Music in the Marketplace

    A social economics approach, 1st Edition

    By Samuel Cameron

    Much recent economic work on the music industry has been focused on the impact of technology on demand, with predictions being made of digital copyright infringement leading to the demise of the industry. In fact, there have always been profound cyclical swings in music media sales owing to the…

    Paperback – 2015-03-27
    Routledge

1Series in Media, Information & Communication Industries

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