Media, Information & Communication Industries Products

  • Promotional Screen Industries

    1st Edition

    By Paul Grainge, Catherine Johnson

    From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving…

    Paperback – 2015-04-13
    Routledge

  • Music in the Marketplace

    A social economics approach, 1st Edition

    By Samuel Cameron

    Much recent economic work on the music industry has been focused on the impact of technology on demand, with predictions being made of digital copyright infringement leading to the demise of the industry. In fact, there have always been profound cyclical swings in music media sales owing to the…

    Paperback – 2015-03-27
    Routledge

  • The Copyright Zone

    A Legal Guide For Photographers and Artists In The Digital Age, 2nd Edition

    By Edward C. Greenberg, Jack Reznicki

    If you license or publish images, this guide is as indispensable as your camera. It provides specific information on the legal rights of photographers, illustrators, artists, covering intellectual property, copyright, and business concerns in an easy-to-read, accessible manner. The Copyright Zone,…

    Paperback – 2015-02-13
    Routledge

  • Routledge Handbook of Media Law

    1st Edition

    Edited by Monroe E. Price, Stefaan Verhulst, Libby Morgan

    Featuring specially commissioned chapters from experts in the field of media and communications law, this book provides an authoritative survey of media law from a comparative perspective. The handbook does not simply offer a synopsis of the state of affairs in media law jurisprudence, rather it&…

    Paperback – 2015-01-15
    Routledge

  • Interacting With Audiences

    Social Influences on the Production of Scientific Writing, 1st Edition

    By Ann M. Blakeslee

    This distinctive monograph examines the dynamic rhetorical processes by which scientists shape, negotiate, and position their work within an interdisciplinary community. Author Ann M. Blakeslee studies the everyday rhetorical practices of a group of condensed matter theoretical physicists, and…

    Paperback – 2014-12-22
    Routledge
    Rhetoric, Knowledge, and Society Series

  • Routledge Handbook of the Economics of Knowledge

    1st Edition

    Edited by Cristiano Antonelli, Albert N. Link

    The Routledge Handbook of the Economics of Knowledge provides a comprehensive framework to integrate the advancements over the last 20 years in the analysis of technological knowledge as an economic good, and in the static and dynamic characteristics of its generation process. There is a growing…

    Hardback – 2014-12-08
    Routledge
    Routledge International Handbooks

  • Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students, 1st Edition

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,…

    Paperback – 2014-10-20
    Routledge

  • The Digital Renaissance of Work

    Delivering Digital Workplaces Fit for the Future, 1st Edition

    By Paul Miller, Elizabeth Marsh

    The world of work is going through an unprecedented revival driven by new technologies. The Digital Renaissance of Work: Delivering Digital Workplaces Fit for the Future will take the reader on a journey into the emerging technology-led revival of work. A unique combination of thought leadership…

    Paperback – 2014-10-15
    Routledge

  • The International Film Business

    A Market Guide Beyond Hollywood, 2nd Edition

    By Angus Finney

    The International Film Business examines the independent film sector as a business, and addresses the specific skills and knowledge it demands. It describes both the present state of the industry, the significant digital and social media developments that are continuing to take place, and what…

    Paperback – 2014-10-09
    Routledge

  • What's Your Business?

    Corporate Design Strategy Concepts and Processes, 1st Edition

    By Claire T. Tomlins

    What’s Your Business? offers a comprehensive pathway through the subject of corporate design clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. The book explores the impact of developing digital technology…

    Hardback – 2014-09-28
    Routledge

  • Cyber Security Management

    A Governance, Risk and Compliance Framework, 1st Edition

    By Peter Trim, Yang-Im Lee

    Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber…

    Hardback – 2014-09-10
    Routledge

  • Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events, 1st Edition

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on…

    Paperback – 2014-07-14
    Routledge

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