Media, Information & Communication Industries Products

  • e-Commerce Economics

    1st Edition

    Edited by David VanHoose

    The economic principles that underpin commercial transactions via electronic networks, and the many associated economic issues and controversies that e-commerce generates, are dizzying in their complexity. Now, to help advanced students and researchers make sense of an explosion of scholarship,…

    Hardback – 2013-12-02
    Critical Concepts in Economics

  • China's New Creative Clusters

    Governance, Human Capital and Investment, 1st Edition

    By Michael Keane

    Recognising that creativity is a major driving force in the post-industrial economy, the Chinese government has recently established a range of "creative clusters" – industrial parks devoted to media industries, and arts districts – in order to promote the development of the creative industries.…

    Paperback – 2013-10-29
    Media, Culture and Social Change in Asia

  • Ratings Analysis

    Audience Measurement and Analytics, 4th Edition

    By James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research  in recent years…

    Paperback – 2013-10-01
    Routledge Communication Series

  • A Normative Theory of the Information Society

    1st Edition

    By Alistair S. Duff

    There is a clear need for a systematic, integrative, and rigorous normative theory of the information society. In this book, Duff offers a prescriptive theory to help to guide the academic and policy communities as they debate the future shape of emerging post-industrial, information-based…

    Paperback – 2013-09-20
    Routledge Research in Information Technology and Society

  • Broadband Economics

    Lessons from Japan, 1st Edition

    By Takanori Ida

    Japan's high-speed Internet access services such as ADSL, CATV Internet and FTTH are considered the cheapest and fastest state-of-the-art services drawing international attention. In this book the author introduces the current status of broadband services in Japan and their recent development…

    Paperback – 2013-09-09
    Routledge Studies in Global Competition

  • Designing for User Engagement on the Web

    10 Basic Principles, 1st Edition

    Edited by Cheryl Geisler

    Designing for User Engagement on the Web: 10 Basic Principles is concerned with making user experience engaging. The cascade of social web applications we are now familiar with — blogs, consumer reviews, wikis, and social networking — are all engaging experiences. But engagement is an increasingly…

    Paperback – 2013-07-09

  • Writing for the Web

    Composing, Coding, and Constructing Web Sites, 1st Edition

    By J.D. Applen

    Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics…

    Paperback – 2013-06-26

  • Emerging Practices in Science and Technology Librarianship

    1st Edition

    Edited by Amy Besnoy

    This book investigates the emerging practices of science and technology librarians specific to maintaining collections, providing access to resources, and ensuring that informed decisions are made regarding limited financial resources. Issues discussed include librarians becoming embedded in…

    Paperback – 2013-05-31

  • Promotional Culture and Convergence

    Markets, Methods, Media, 1st Edition

    By Helen Powell

    The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a…

    Paperback – 2013-04-11

  • Routledge Library Editions: Advertising

    1st Edition

    Edited by Various

    Routledge Library Editions: Advertising brings together as one set, or individual volumes, a series of previously out-of-print classics from a variety of academic imprints. With titles as varied as Advertising and Psychology, Advertising in the 21st Century, Outdoor Advertising and The Economics of…

    Hardback – 2013-03-21
    Routledge Library Editions: Advertising

  • Japanese Telecommunications

    Market and Policy in Transition, 1st Edition

    Edited by Ruth Taplin, Masako Wakui

    Presenting a comprehensive survey of the telecommunications industry in Japan, Taplin and Wakui cover the different sectors of the industry – including mobile, broadband and satellite, whilst considering key questions such as the structure and economics of the industry, government policy,…

    Paperback – 2012-11-02
    Routledge Studies in the Growth Economies of Asia

  • Patron-Driven Acquisitions

    Current Successes and Future Directions, 1st Edition

    Edited by Judith M. Nixon, Robert S. Freeman, Suzanne M. Ward

    For over a decade, some academic libraries have been purchasing, rather than borrowing, recently published books requested by their patrons through interlibrary loan. These books had one circulation guaranteed and so appealed to librarians who were concerned about the large percentage of books…

    Paperback – 2012-10-22

1Series in Media, Information & Communication Industries

Product Search