Media, Information & Communication Industries Products

  • Selling Electronic Media

    1st Edition

    By Ed Shane

    "Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them."Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, TexasThis is the definition of sales used throughout Ed Shane's comprehensive and timely textbook…

    Paperback – 1999-02-17
    Routledge

  • New Subediting

    For Quark Users, 3rd Edition

    By F W Hodgson

    New Subediting gives a detailed account of modern editing and production techniques. Its aim is both to help the young subeditor and to spell out to the newcomer to newspaper journalism what happens between the writing of news stories and features and their appearance in the newspaper when it comes…

    Paperback – 1998-09-30
    Routledge

  • The Language of Cinema

    1st Edition

    Edited by Kevin Jackson

    First Published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.…

    Paperback – 1998-06-12
    Routledge

  • Marketing Apocalypse

    Eschatology, Escapology and the Illusion of the End, 1st Edition

    Edited by Jim Bell, Stephen Brown, David Carson

    The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always…

    Paperback – 1997-12-11
    Routledge
    Routledge Interpretive Marketing Research

  • Basic TV Reporting

    2nd Edition

    By Ivor Yorke

    Basic TV Reporting is a practical, easy to read guide to the skills needed to become a successful television reporter - arguably the most demanding and glamorous job in journalism. The book describes the role in detail, how reporters fit into the editorial team and where their duties begin and end.…

    Paperback – 1997-10-24
    Routledge

  • Practical Newspaper Reporting

    3rd Edition

    By David Spark, Geoffrey Harris

    This guide to all aspects of the reporter's job, has been extensively revised and updated for a third edition. It considers:What is news?How the modern newsroom operatesHow facts are gathered and checkedThe reporter and picture ideasDistrict reportingTechniques of interviewingNews writing and…

    Paperback – 1997-08-13
    Routledge

  • Ethical Principles for the Information Age

    1st Edition

    By Richard Severson

    This text presents the author's model of following principled ethics together with by chapters on each of the guiding principles: respect for intellectual property, principle of fair representation, privacy, and the principle of nonmalfeasance. It avoids the use of technical jargon.…

    Paperback – 1997-05-31
    Routledge

  • A History of Mass Communication

    Six Information Revolutions, 1st Edition

    By Irving Fang

    This exciting new text traces the common themes in the long and complex history of mass communication. It shows how the means of communicating grew out of their eras, how they developed, how they influenced the societies of those eras, and how they have continued to exert their influence upon…

    Paperback – 1997-02-27
    Routledge

  • How America Got On-line

    Politics, Markets, and the Revolution in Telecommunication, 1st Edition

    By Alan Stone

    The telecommunications industry is the fastest growing sector of the US economy. This interdisciplinary study of technopolitical economics traces the industry's evolution from the invention of the telephone to the development of hypercommunications. Primary focus is on AT&T and its rivals.…

    Paperback – 1997-01-31
    Routledge

  • Communications Technology Handbook

    2nd Edition

    By Geoff Lewis

    This is the first point of reference for the communications industries. It offers an introduction to a wide range of topics and concepts encountered in the field of communications technology. Whether you are looking for a simple explanation, or need to go into a subject in more depth, the…

    Hardback – 1996-12-11
    Routledge

  • Modern Newspaper Practice

    A primer on the press, 4th Edition

    By F W Hodgson

    An introduction to all aspects of newspaper journalism and the journalist's world. The book examines in detail not only day-to-day practice but also the role of the editor and the reading public, and the running and printing of newspapers. Close attention in this new edition is paid to the effect…

    Paperback – 1996-04-25
    Routledge

  • Writing Like An Engineer

    A Rhetorical Education, 1st Edition

    By Dorothy A. Winsor

    Comprised of a study spanning over five years, this text looks at four engineering co-op students as they write at work. Since the contributors have a foot in both worlds -- work and school -- the book should appeal to people who are interested in how students learn to write as well as people who…

    Paperback – 1996-03-01
    Routledge
    Rhetoric, Knowledge, and Society Series

1Series in Media, Information & Communication Industries

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