Media, Information & Communication Industries Products

  • Blogging and Other Social Media

    Exploiting the Technology and Protecting the Enterprise, 1st Edition

    By Alex Newson, Justin Patten

    Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does your organization…

    Paperback – 2016-11-11
    Routledge

  • Sustainability at Work

    Careers that make a difference, 1st Edition

    By Marilyn Waite

    Sustainability at Work is a compelling guide for everyone who wants to have both a successful career and a career that makes a positive difference in society. Containing career advice of great value to students of sustainability, and explaining how they can apply their knowledge to their future…

    Paperback – 2016-10-05
    Routledge

  • Working at a Distance

    A Global Business Model for Virtual Team Collaboration, 1st Edition

    By Cassandra J. Smith

    Organizations are implementing virtual teams using web technologies as a cost-effective measure for training and project development. In Working at a Distance, Cassandra Smith provides a detailed, comprehensible virtual team business model for managers, professionals, teachers or students involved…

    Paperback – 2016-09-26
    Routledge

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 6th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various…

    Paperback – 2016-09-16
    Routledge
    Routledge Communication Series

  • Social Media in Travel, Tourism and Hospitality

    Theory, Practice and Cases, 1st Edition

    By Evangelos Christou

    Edited by Marianna Sigala

    Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and…

    Paperback – 2016-09-09
    Routledge
    New Directions in Tourism Analysis

  • Introduction to the Music Industry

    An Entrepreneurial Approach, Second Edition, 2nd Edition

    By Catherine Fitterman Radbill

    Introduction to the Music Industry: An Entrepreneurial Approach, Second Edition is an introductory textbook that offers a fresh perspective in one of the fastest-changing businesses in the world today. It engages students with creative problem-solving activities, collaborative projects and case…

    Paperback – 2016-09-08
    Routledge

  • The Media Economy

    2nd Edition

    By Alan B. Albarran

    The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis…

    Paperback – 2016-08-17
    Routledge
    Media Management and Economics Series

  • Marketing Technologies

    Corporate Cultures and Technological Change, 1st Edition

    By Elena Simakova

    Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these…

    Paperback – 2016-08-04
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • The Movie Business Book

    4th Edition

    Edited by Jason E Squire

    Drawing from a variety of experts in an industry that has seen major disruptions and technology advancements since the third edition, The Movie Business Book offers a comprehensive, authoritative overview of this fascinating, global business. A must-read for film students and industry newcomers,…

    Paperback – 2016-08-01
    Routledge

  • Management and Information Technology

    Challenges for the Modern Organization, 1st Edition

    Edited by Peter Ekman, Peter Dahlin

    Information technology has come to play an important role in organizations over the last few decades. Though it began as an entity dealt with by specialists, IT has evolved to become an everyday tool with both operational and strategic impacts. Most modern organizations have adopted different forms…

    Paperback – 2016-07-27
    Routledge
    Routledge Studies in Innovation, Organizations and Technology

  • Economic Cooperation between Singapore and India

    An Alliance in the Making?, 1st Edition

    By Faizal bin Yahya

    Asian interregional economic cooperation has assumed greater prominence with the rise of Asia’s two giant economies of China and India. The economic liberalization of China’s economy in 1979, followed by India in 1991, signalled the presence of business opportunities to foreign investors -…

    Paperback – 2016-07-08
    Routledge
    Routledge Studies in the Growth Economies of Asia

  • The Music Industry Handbook

    2nd Edition

    By Paul Rutter

    The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today. The new edition includes coverage of the latest developments in music streaming, including new business models created by the…

    Paperback – 2016-06-27
    Routledge
    Media Practice

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