Industry & Industrial Studies Products

  • Dissertation Research and Writing for Built Environment Students

    4th Edition

    By Shamil G. Naoum

    Dissertation Research and Writing for Built Environment Students is a step-by-step guide to get students through their final year research project. Trusted and developed over three previous editions, the new fourth edition shows you how to select a dissertation topic, write a proposal, conduct a…

    Paperback – 2019-05-28
    Routledge

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying…

    Paperback – 2019-05-21
    Routledge
    Routledge Communication Series

  • Design for a Better Future

    A guide to designing in complex systems, 1st Edition

    By John Body, Nina Terrey

    The world we live in is increasingly complex. It throws up complex problems. This book is about tackling them. At ThinkPlace, we’ve pioneered the application of design thinking to complex challenges like climate change, family violence and global malnutrition. We work globally with governments,…

    Hardback – 2019-05-13
    Routledge

  • Aviation Communication

    Strategy and Messages for Ensuring Success and Preventing Failures, 1st Edition

    By Linda J. Tavlin

    Do you ever wonder why an airline’s communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company’s credibility in the aviation industry. Aviation Communication: Strategy and…

    Paperback – 2019-04-09
    Routledge

  • Industrial Organization

    Theory and Practice, 5th Edition

    By Don E. Waldman, Elizabeth J. Jensen

    Industrial Organization: Theory and Practice blends a rigorous theoretical introduction to industrial organization with empirical data, real-world applications and case studies. The book also supports students with a range of problems and exercises, and definitions of key terms and concepts. This…

    Hardback – 2019-03-11
    Routledge

  • Re-platforming the Airline Business

    To Meet Travelers' Total Mobility Needs, 1st Edition

    By Nawal K. Taneja

    Airline business models continue to be shaped by powerful forces relating to customers, complexities and regulators. However, at the same time, there are emerging technologies that can help airlines cater to the needs of their changing customer bases and manage the complexities of the business.…

    Hardback – 2019-01-17
    Routledge

  • Flying Off Course

    Airline Economics and Marketing, 5th Edition

    By Rigas Doganis

    Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines…

    Paperback – 2019-01-14
    Routledge

  • Advanced Product Quality Planning

    The Road to Success, 1st Edition

    By D. H. Stamatis

    This book defines, develops, and examines the foundations of the APQP (Advanced Product Quality Planning) methodology. It explains in detail the five phases, and it relates its significance to national, international, and customer specific standards. It also includes additional information on the…

    Hardback – 2018-12-10
    CRC Press
    Practical Quality of the Future

  • Integrated Water Resource Planning

    Achieving Sustainable Outcomes, 1st Edition

    By Claudia Baldwin, Mark Hamstead

    Integrated Water Resource Planning provides practical, evidence-based guidance on water resource planning. In a time of heightened awareness of ecosystem needs, climate change, and increasing and conflicting demands on resources, water professionals and decision-makers around the world are on a…

    Paperback – 2018-11-21
    Routledge

  • Moving Boxes by Air

    The Economics of International Air Cargo, 2nd Edition

    By Peter S. Morrell, Thomas Klein

    Air cargo is a key element of the global supply chain. It allows outsourcing of manufacturing to other countries and links production in both multinational and smaller enterprises. It has also been the most important driver of certain export industries in countries such as South Africa, Kenya and…

    Hardback – 2018-10-19
    Routledge

  • International Aviation Law

    A Practical Guide, 2nd Edition

    By Ron Bartsch

    International Aviation Law: A Practical Guide explains the international context and application of the law as it applies to commercial and recreational aviation, and to the broader aviation environment. It provides a comprehensive introduction to all aspects of aviation law, from criminal law to…

    Hardback – 2018-06-28
    Routledge

  • The Auditor

    Quo Vadis?, 1st Edition

    By Mervyn King, Linda de Beer

    The audit profession is at a tipping point. Without significant innovation in its business model, staff recruitment strategies and audit execution processes, the audit profession may not remain relevant in the 21st century. The number of claims against auditors has significantly increased over the…

    Paperback – 2018-06-12
    Routledge

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