Industry & Industrial Studies Products

  • Digital Marketing

    Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students, 1st Edition

    By Ira Kaufman, Chris Horton

    Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset,…

    Paperback – 2014-10-20
    Routledge

  • Sport Development

    Policy, Process and Practice, third edition, 1st Edition

    Edited by Kevin Hylton

    At a time of profound change in the economic, social, political and sporting landscape, sport development faces important challenges. Now in a fully revised and updated third edition, Sport Development: Policy, Process and Practice is still the most detailed, authoritative and comprehensive guide…

    Paperback – 2013-03-18
    Routledge

  • Infrastructure Sustainability and Design

    1st Edition

    Edited by Spiro N. Pollalis, Andreas Georgoulias, Stephen J. Ramos, Daniel Schodek

    You're overseeing a large-scale project, but you're not an engineering or construction specialist, and so you need an overview of the related sustainability concerns and processes. To introduce you to the main issues, experts from the fields of engineering, planning, public health, environmental…

    Hardback – 2012-01-23
    Routledge

  • Maritime Economics 3e

    3rd Edition

    By Martin Stopford

    For 5000 years shipping has served the world economy and today it provides a sophisticated transport service to every part of the globe. Yet despite its economic complexity, shipping retains much of the competitive cut and thrust of the “perfect” market of classical economics. This blend of…

    Paperback – 2008-12-19
    Routledge

  • Writing Feature Articles

    4th Edition

    By Brendan Hennessy

    Hennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets. Now in its fourth edition, Writing Feature Articles has been fully revised and updated to take into…

    Paperback – 2005-11-01
    Routledge

  • Patisserie

    2nd Edition

    By Leonard J Hanneman

    This classic book, widely known and used by patissiers is a professional text on the art of patisserie. In the twenty years that Patisserie has been published there have been great changes in almost every aspect of this art, and the author has thoroughly updated this new edition to take account of…

    Paperback – 2005-10-03
    Routledge

  • Flash Journalism

    How to Create Multimedia News Packages, 1st Edition

    By Mindy McAdams

    This book will assist journalists and Flash developers who are working together to bring video, audio, still photos, and animated graphics together into one complete Web-based package.This book is not just another Flash book because it focuses on the need of journalists to tell an accurate story…

    Paperback – 2005-04-07
    Routledge

  • Modern Land Drainage

    Planning, Design and Management of Agricultural Drainage Systems, 1st Edition

    By Willem F. Vlotman, David W. Rycroft, Lambert K. Smedema

    Fully renewed and extended, this edition is a valuable source of information for anyone involved in drainage engineering and management. It provides new theories, technologies, knowledge and experiences in combination with traditional land development practices in the humid temperature zone.…

    Hardback – 2004-08-15
    CRC Press

  • Basic Radio Journalism

    1st Edition

    By Paul Chantler, Peter Stewart

    Basic Radio Journalism is a working manual and practical guide to the tools and techniques necessary to succeed in radio journalism. It will be useful both to students starting a broadcasting career as well as experienced journalists wishing to develop and expand their skills. Based on the popular…

    Paperback – 2003-06-23
    Routledge

  • Journalism Online

    1st Edition

    By Mike Ward

    Journalism Online tackles the pressing question of how to apply fundamental journalism skills to the online medium. It provides an essential guide to the Internet as a research and publishing tool. In particular, it examines how to forge key journalism skills with the distinctive qualities of the…

    Paperback – 2002-02-21
    Routledge

  • Knowledge Management in the Digital Newsroom

    1st Edition

    By Stephen Quinn

    If you are an editor or newsroom manager seeking new and more efficient ways of managing the ever increasing flow of information through your newsroom, this book will provide the information you need to make informed decisions about crucial organisational and equipment changes. Case studies from…

    Paperback – 2002-01-15
    Routledge

  • Web Radio

    Radio Production for Internet Streaming, 1st Edition

    By Chris Priestman

    Anyone wanting to set up a low cost web radio station will benefit from the advice and information provided by this book. Not only will you gain technical and practical know-how to enable your station to go live, but also an appreciation of the legal and copyright implications of making radio,…

    Paperback – 2001-12-13
    Routledge

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