Economics, Finance, Business & Industry Products

  • Marketing in the Boardroom

    Winning the Hearts and Minds of the Board, 1st Edition

    By Ruth Saunders

    It’s no secret: marketing punches below its weight in the Boardroom. CEOs and other board members perceive that marketers lack commercial credibility when compared to their peers.  Marketing in the Boardroom helps marketers to be more commercially credible and thereby more successful in the…

    Paperback – 2017-04-21
    Routledge

  • Policy Analysis

    Concepts and Practice, 6th Edition

    By David L. Weimer, Aidan R. Vining

    Often described as a public policy “bible,” Weimer and Vining remains the essential primer it ever was. Now in its sixth edition, Policy Analysis provides a strong conceptual foundation of the rationales for and the limitations to public policy. It offers practical advice about how to do policy…

    Paperback – 2017-03-30
    Routledge

  • Digital Marketing Excellence

    Planning, Optimizing and Integrating Online Marketing, 5th Edition

    By Dave Chaffey, PR Smith

    Now in its fifth edition, the hugely popular Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing is fully updated, keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric digital…

    Paperback – 2017-03-24
    Routledge

  • The End of Heaven

    Disaster and Suffering in a Scientific Age, 1st Edition

    By Sidney Dekker

    In this unique book, Sidney Dekker tackles a largely unexplored dilemma. Our scientific age has equipped us ever better to explain why things go wrong. But this increasing sophistication actually makes it harder to explain why we suffer. Accidents and disasters have become technical…

    Paperback – 2017-03-23
    Routledge

  • The Cultural Dimension of Global Business

    8th Edition

    By Gary P. Ferraro, Elizabeth K. Briody

    Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural…

    Paperback – 2017-03-20
    Routledge

  • Sustainability Principles and Practice

    2nd Edition

    By Margaret Robertson

    This new and expanded edition builds upon the first edition’s accessible and comprehensive overview of the interdisciplinary field of sustainability. The focus is on furnishing solutions and equipping the student with both conceptual understanding and technical skills for the workplace. Each…

    Paperback – 2017-03-16
    Routledge

  • The Musician's Business and Legal Guide

    5th Edition

    By Mark Halloran

    The Musician’s Business and Legal Guide provides vital information to help demystify the music business and the complex body of law that shapes it. This book answers such questions as how to protect name and copyright; what is and is not legal about sampling; what are the legal issues surrounding…

    Paperback – 2017-03-01
    Routledge

  • Project Management for Engineering, Business and Technology

    5th Edition

    By John M. Nicholas, Herman Steyn

    Project Management for Engineering, Business and Technology, 5th edition, addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application.…

    Paperback – 2016-12-19
    Routledge

  • International Political Economy

    The Struggle for Power and Wealth in a Globalizing World, 1st Edition

    By Thomas D. Lairson, David Skidmore

    This text offers a rethinking of the field of international political economy in an era of growing but uneven globalization. Even as global integration advances, states play central roles as partners with the largest of global firms, as the catalysts of competitiveness and economic growth, as the…

    Paperback – 2016-12-12
    Routledge

  • Media Today

    Mass Communication in a Converging World, 6th Edition

    By Joseph Turow, Joseph Turow

    Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The…

    Paperback – 2016-12-07
    Routledge

  • Applied Multivariate Statistical Concepts

    1st Edition

    By Debbie L. Hahs-Vaughn

    More comprehensive than other texts, this new book covers the classic and cutting edge multivariate techniques used in today’s research. Ideal for courses on multivariate statistics/analysis/design, advanced statistics or quantitative techniques taught in psychology, education, sociology, and…

    Paperback – 2016-11-28
    Routledge

  • Sport Business Analytics

    Using Data to Increase Revenue and Improve Operational Efficiency, 1st Edition

    Edited by C. Keith Harrison, Scott Bukstein

    Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and…

    Hardback – 2016-11-21
    Auerbach Publications
    Data Analytics Applications

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