Advertising Studies Products

Edited by Maria Alice De Faria Nogueira, Camila Maria dos Santos Moraes

Brazilian Mobilities presents an overview of the diversity of Mobility studies developed in Brazil, it builds a picture of a strong Latin-American perspective emerging in the field of mobilities research, which provides unique insight into the complex dynamics of mobilities in the emerging…

Hardback – 2020-03-30 
Routledge
Changing Mobilities

By Emily Huggard, Jon Cope

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents,…

Paperback – 2020-03-05 
Routledge

By Gloria Dagnino

The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products…

Hardback – 2019-12-19 
Routledge
Routledge Critical Advertising Studies

Edited by Derina Holtzhausen, Ansgar Zerfass

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing…

Paperback – 2019-10-28 
Routledge

By Stephanie Janes

Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as…

Hardback – 2019-08-13
Routledge
Routledge Critical Advertising Studies

By Carmen Maye, Roy L. Moore, Erik L. Collins

Addressing a critical need,　Advertising and Public Relations Law　explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today.　This updated third edition explores the…

Paperback – 2019-07-09
Routledge
Routledge Communication Series

By Magdalena Zawisza-Riley

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.…

Paperback – 2019-07-04
Routledge

By Helen Katz

The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying…

Paperback – 2019-05-21
Routledge
Routledge Communication Series

Edited by Heather Graves, David Edward Beard

This book examines mass communication and civic participation in the age of oil, analyzing the rhetorical and discursive ways that governments and corporations shape public opinion and public policy and activists attempt to reframe public debates to resist corporate framing. In the twenty-first…

Hardback – 2019-04-15
Routledge
Routledge Studies in Rhetoric and Communication

By Ilhem Allagui

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in…

Hardback – 2019-04-02
Routledge

By David Dowling

A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity. David O. Dowling argues that although developments in…

Paperback – 2019-03-26
Routledge

Edited by José Antonio Muñiz Velázquez, Cristina M. Pulido

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

Hardback – 2018-12-13
Routledge
Routledge Handbooks in Communication Studies