Advertising Studies Products

  • Brazilian Mobilities

    1st Edition

    Edited by Maria Alice De Faria Nogueira, Camila Maria dos Santos Moraes

    Brazilian Mobilities presents an overview of the diversity of Mobility studies developed in Brazil, it builds a picture of a strong Latin-American perspective emerging in the field of mobilities research, which provides unique insight into the complex dynamics of mobilities in the emerging…

    Hardback – 2020-03-30 
    Routledge
    Changing Mobilities

  • Communicating Fashion Brands

    Theoretical and Practical Perspectives, 1st Edition

    By Emily Huggard, Jon Cope

    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents,…

    Paperback – 2020-03-05 
    Routledge

  • Branded Entertainment and Cinema

    The Marketisation of Italian Film, 1st Edition

    By Gloria Dagnino

    The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products…

    Hardback – 2019-12-19 
    Routledge
    Routledge Critical Advertising Studies

  • The Routledge Handbook of Strategic Communication

    1st Edition

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing…

    Paperback – 2019-10-28 
    Routledge

  • Alternate Reality Games

    Promotion and Participatory Culture, 1st Edition

    By Stephanie Janes

    Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as…

    Hardback – 2019-08-13
    Routledge
    Routledge Critical Advertising Studies

  • Advertising and Public Relations Law

    3rd Edition

    By Carmen Maye, Roy L. Moore, Erik L. Collins

    Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the…

    Paperback – 2019-07-09
    Routledge
    Routledge Communication Series

  • Advertising, Gender and Society

    A Psychological Perspective, 1st Edition

    By Magdalena Zawisza-Riley

    Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.…

    Paperback – 2019-07-04
    Routledge

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying…

    Paperback – 2019-05-21
    Routledge
    Routledge Communication Series

  • The Rhetoric of Oil in the Twenty-First Century

    Government, Corporate, and Activist Discourses, 1st Edition

    Edited by Heather Graves, David Edward Beard

    This book examines mass communication and civic participation in the age of oil, analyzing the rhetorical and discursive ways that governments and corporations shape public opinion and public policy and activists attempt to reframe public debates to resist corporate framing. In the twenty-first…

    Hardback – 2019-04-15
    Routledge
    Routledge Studies in Rhetoric and Communication

  • Advertising in MENA Goes Digital

    1st Edition

    By Ilhem Allagui

    An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in…

    Hardback – 2019-04-02
    Routledge

  • Immersive Longform Storytelling

    Media, Technology, Audience, 1st Edition

    By David Dowling

    A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity. David O. Dowling argues that although developments in…

    Paperback – 2019-03-26
    Routledge

  • The Routledge Handbook of Positive Communication

    Contributions of an Emerging Community of Research on Communication for Happiness and Social Change, 1st Edition

    Edited by José Antonio Muñiz Velázquez, Cristina M. Pulido

    The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

    Hardback – 2018-12-13
    Routledge
    Routledge Handbooks in Communication Studies

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