Advertising Studies Products

  • The Routledge Handbook of Critical Public Relations

    Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

    Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile…

    Paperback – 2016-09-01 
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Advertising and Public Memory

    Social, Cultural and Historical Perspectives on Ghost Signs

    Edited by Stefan Schutt, Sam Roberts, Leanne White

    This is the first scholarly collection to examine the social and cultural aspects of the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors examine the complex relationships between the signs and those who commissioned them, painted them,…

    Hardback – 2016-08-24 
    Routledge
    Routledge Research in Cultural and Media Studies

  • Postfeminist Celebrity and Motherhood

    Brand Mom

    By Jorie Lagerwey

    This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the…

    Hardback – 2016-08-08 
    Routledge
    Routledge Research in Cultural and Media Studies

  • The Blueprint for Strategic Advertising

    How Critical Thinking Builds Successful Campaigns

    By Margo Berman

    The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable…

    Paperback – 2016-06-27 
    Routledge

  • Lies We Live By

    Defeating Doubletalk and Deception in Advertising, Politics, and the Media

    By Carl Hausman

    First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.…

    Paperback – 2016-05-31 
    Routledge

  • Integrated Communication

    Synergy of Persuasive Voices

    Edited by Esther Thorson, Jeri Moore

    Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals…

    Paperback – 2016-05-13
    Psychology Press

  • Values, Lifestyles, and Psychographics

    Edited by Lynn R. Kahle, Larry Chiagouris

    This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The…

    Paperback – 2016-01-20
    Psychology Press

  • Deceptive Advertising

    Behavioral Study of A Legal Concept

    By Jef Richards

    This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this…

    Paperback – 2016-01-20
    Routledge
    Routledge Communication Series

  • The Psychology of Advertising

    2nd Edition

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…

    Paperback – 2015-12-10
    Psychology Press

  • The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie L. Marsh, Hongmei Li

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While…

    Hardback – 2015-11-17
    Routledge
    Routledge Research in Cultural and Media Studies

  • Landscape and Branding

    The promotion and production of place

    By Nicole Porter

    Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a…

    Hardback – 2015-10-12
    Routledge
    Routledge Research in Landscape and Environmental Design

  • Media Criticism in a Digital Age

    Professional And Consumer Considerations

    By Peter B. Orlik

    Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television and the Internet. It is intended for those preparing for electronic media careers as well as for anyone seeking to enhance their media literacy. This book takes…

    Paperback – 2015-08-03
    Routledge

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