Advertising Studies Products

By Helen Katz

This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social…

Paperback – 2019-05-24 
Routledge
Routledge Communication Series

Edited by Heather Graves, David Edward Beard

This book examines mass communication and civic participation in the age of oil, analyzing the rhetorical and discursive ways that governments and corporations shape public opinion and public policy and activists attempt to reframe public debates to resist corporate framing. In the twenty-first…

Hardback – 2019-04-05 
Routledge
Routledge Studies in Rhetoric and Communication

By David Dowling

A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity. David O. Dowling argues that although developments in…

Paperback – 2019-04-05 
Routledge

By Ilhem Allagui

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in…

Hardback – 2019-04-04 
Routledge

Edited by José Antonio Muñiz Velázquez, Cristina M. Pulido

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

Hardback – 2018-12-13
Routledge
Routledge Handbooks in Communication Studies

Edited by Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests…

Paperback – 2018-11-13
Routledge

Edited by Shu-Chuan Chu, Juran Kim, Charles R. Taylor

Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM)…

Hardback – 2018-10-16
Routledge

Edited by Lei Zhang, Carlton Clark

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

Paperback – 2018-10-08
Routledge

By Gerda Reith

In this engaging new book, Gerda Reith explores key theoretical concepts in the sociology of consumption. Drawing on the ideas of Foucault, Marx and Bataille, amongst others, she investigates the ways that understandings of ‘the problems of consumption’ change over time, and asks what these changes…

Paperback – 2018-09-14
Routledge

Edited by Dolores Albarracin, Blair T. Johnson

Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions…

Paperback – 2018-09-13
Routledge

By Songqing Li

This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries through a critical and interpretive lens. Instead of simply presuming the role of the English language…

Hardback – 2018-08-10
Routledge
China Perspectives

By William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With…

Paperback – 2018-07-12
Routledge