Advertising Studies Products

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th Edition

    By Helen Katz

    This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social…

    Paperback – 2019-05-24 
    Routledge
    Routledge Communication Series

  • The Rhetoric of Oil in the Twenty-First Century

    Government, Corporate, and Activist Discourses, 1st Edition

    Edited by Heather Graves, David Edward Beard

    This book examines mass communication and civic participation in the age of oil, analyzing the rhetorical and discursive ways that governments and corporations shape public opinion and public policy and activists attempt to reframe public debates to resist corporate framing. In the twenty-first…

    Hardback – 2019-04-05 
    Routledge
    Routledge Studies in Rhetoric and Communication

  • Immersive Longform Storytelling

    Media, Technology, and Audience, 1st Edition

    By David Dowling

    A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity. David O. Dowling argues that although developments in…

    Paperback – 2019-04-05 
    Routledge

  • Advertising in MENA Goes Digital

    1st Edition

    By Ilhem Allagui

    An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in…

    Hardback – 2019-04-04 
    Routledge

  • The Routledge Handbook of Positive Communication

    Contributions of an Emerging Community of Research on Communication for Happiness and Social Change, 1st Edition

    Edited by José Antonio Muñiz Velázquez, Cristina M. Pulido

    The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

    Hardback – 2018-12-13
    Routledge
    Routledge Handbooks in Communication Studies

  • Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

    1st Edition

    Edited by Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis

    Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests…

    Paperback – 2018-11-13
    Routledge

  • Electronic Word of Mouth as a Promotional Technique

    New Insights from Social Media, 1st Edition

    Edited by Shu-Chuan Chu, Juran Kim, Charles R. Taylor

    Recent years have seen digital advertising grow to the point where it will soon overtake television as the no. 1 advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM)…

    Hardback – 2018-10-16
    Routledge

  • Affect, Emotion, and Rhetorical Persuasion in Mass Communication

    1st Edition

    Edited by Lei Zhang, Carlton Clark

    This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

    Paperback – 2018-10-08
    Routledge

  • Addictive Consumption

    Capitalism, Modernity and Excess, 1st Edition

    By Gerda Reith

    In this engaging new book, Gerda Reith explores key theoretical concepts in the sociology of consumption. Drawing on the ideas of Foucault, Marx and Bataille, amongst others, she investigates the ways that understandings of ‘the problems of consumption’ change over time, and asks what these changes…

    Paperback – 2018-09-14
    Routledge

  • The Handbook of Attitudes, Volume 1: Basic Principles

    2nd Edition, 2nd Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions…

    Paperback – 2018-09-13
    Routledge

  • Identity Constructions in Bilingual Advertising

    A Critical Analysis, 1st Edition

    By Songqing Li

    This is the first book-length study of identity constructions in relation to English as a contact language in advertising of non-English-speaking countries through a critical and interpretive lens. Instead of simply presuming the role of the English language…

    Hardback – 2018-08-10
    Routledge
    China Perspectives

  • Social Communication in Advertising

    Consumption in the Mediated Marketplace, 4th Edition

    By William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith

    Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With…

    Paperback – 2018-07-12
    Routledge

2Series in Advertising Studies

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