Advertising Studies Products

By Judy Foster Davis

Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing…

Hardback – 2016-12-07 
Routledge
Routledge Studies in the History of Marketing

Edited by James F. Hamilton, Robert Bodle, Ezequiel Korin

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different…

Hardback – 2016-11-07 
Routledge
Routledge Research in Cultural and Media Studies

Edited by Jacquie L'Etang, David McKie, Nancy Snow, Jordi Xifra

Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile…

Paperback – 2016-09-29 
Routledge
Routledge Companions in Business, Management and Accounting

By Helen Katz

The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various…

Paperback – 2016-09-16
Routledge
Routledge Communication Series

By Karen S. Johnson-Cartee, Gary Copeland

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both…

Paperback – 2016-08-26
Routledge
Routledge Communication Series

Edited by Stefan Schutt, Sam Roberts, Leanne White

We are pleased to present the first scholarly collection to examine the social and cultural aspects on the worldwide interest in the faded remains of advertising signage (popularly known as ‘ghost signs’). Contributors to this volume examine the complex relationships between the signs and…

Hardback – 2016-08-23
Routledge
Routledge Research in Cultural and Media Studies

By Marco Santello

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in…

Hardback – 2016-08-23
Routledge
Routledge Focus on Linguistics

By Jorie Lagerwey

This book analyzes the intersections of celebrity, self-branding, and "mommy" culture. It examines how images of celebrity moms playing versions of themselves on reality television, social media, gossip sites, and self-branded retail outlets negotiate the complex demands of postfeminism and the…

Hardback – 2016-08-09
Routledge
Routledge Research in Cultural and Media Studies

Edited by Andrew A. Mitchell

Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are…

Paperback – 2016-08-04
Psychology Press

By Margo Berman

The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable…

Paperback – 2016-07-19
Routledge

By Carl Hausman

First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.…

Paperback – 2016-05-26
Routledge

Edited by Esther Thorson, Jeri Moore

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals…

Paperback – 2016-05-13
Psychology Press