Advertising Studies Products

  • Electronic Word of Mouth as a Promotional Technique

    New Insights from Social Media

    Edited by Shu-Chuan Chu, Juran Kim, Charles R. Taylor

    Recent years have seen digital advertising grow to the point where it will soon overtake television as the number one advertising medium. In the online environment, consumers interact and share their thoughts on brands and their experiences using them. These electronic word-of-mouth (eWOM)…

    Hardback – 2018-12-10 
    Routledge

  • Bridging Disciplinary Perspectives of Country Image

    Reputation, Brand, and Identity

    Edited by Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis

    Paperback – 2018-11-01 
    Routledge

  • The Routledge Handbook of Positive Communication

    Edited by José Antonio Muñiz Velázquez, Cristina Pulido

    The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

    Hardback – 2018-11-01 
    Routledge

  • Branded Entertainment and Cinema

    The Marketisation of Italian Film

    By Gloria Dagnino

    Branded Entertainment and Cinema addresses the increasing integration between media and advertising contents, specifically examining the case of brand/film integration in Italy. Framed within the global media context, the book offers a historical and contemporary account of the manifold…

    Hardback – 2018-09-30 
    Routledge

  • Addictive Consumption

    Capitalism, Modernity and Excess

    By Gerda Reith

    In this engaging new book Gerda Reith explores key theoretical concepts in the sociology of consumption. Drawing on the ideas of Foucault, Marx and Bataille, amongst others, she investigates the ways that understandings of ‘the problems of consumption’ change over time, and asks what these changes…

    Paperback – 2018-09-14 
    Routledge

  • Affect, Emotion, and Rhetorical Persuasion in Mass Communication

    Edited by Lei Zhang, Carlton Clark

    This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

    Paperback – 2018-09-06 
    Routledge

  • The Handbook of Attitudes, Volume 1: Basic Principles

    2nd Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. They provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. They color our perceptions of others. Carefully crafted interventions…

    Paperback – 2018-08-21 
    Routledge

  • Identity Constructions in Bilingual Advertising

    A Critical Analysis

    By Songqing Li

    This is the first book-length research into identity constructions in relation to English mixing in advertising of non-English-speaking countries through a critical and interpretive lens. Instead of simply describing the use of English language, this book aims to explore ethnographically the…

    Hardback – 2018-08-20 
    Routledge
    China Perspectives

  • Social Communication in Advertising

    4th Edition

    By William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith

    Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With…

    Paperback – 2018-07-03 
    Routledge

  • Analyzing Music in Advertising

    Television Commercials and Consumer Choice

    By Nicolai Graakjaer

    The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions:…

    Paperback – 2018-06-08
    Routledge
    Routledge Interpretive Marketing Research

  • Native Advertising

    Advertorial Disruption in the 21st-Century News Feed

    By Lisa Lynch

    Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines. This book…

    Hardback – 2018-06-05
    Routledge
    Disruptions

  • Brand Love is not Enough

    A Theory of Consumer Brand Relationships in Practice

    By Max Blackston

    How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The…

    Paperback – 2018-03-29
    Routledge

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