Advertising Studies Products

  • The Routledge Handbook of Positive Communication

    Edited by José Antonio Muñiz Velázquez, Cristina Pulido

    The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

    Hardback – 2018-08-01 
    Routledge

  • Social Communication in Advertising

    4th Edition

    By William Leiss, William Leiss, Kyle Asquith, Stephen Kline, Sut Jhally, Jackie Botterill

    Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With…

    Paperback – 2018-07-23 
    Routledge

  • The Handbook of Attitudes, Volume 1: Basic Principles

    2nd Edition

    Edited by Dolores Albarracin, Blair T. Johnson

    Paperback – 2018-07-01 
    Routledge

  • Native Advertising

    Advertorial disruption in the 21st century news feed

    By Lisa Lynch

    Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse. Lisa Lynch examines the creation and consumption of native…

    Hardback – 2018-07-01 
    Routledge
    Disruptions

  • Brand Love is not Enough

    A theory of Consumer Brand Relationships in practice

    By Max Blackston

    How would you feel about a bank that handled all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The…

    Paperback – 2018-03-28 
    Routledge

  • The Advertising Handbook

    4th Edition

    By Helen Powell, Jonathan Hardy, Iain Macrury

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and…

    Paperback – 2018-03-06 
    Routledge
    Media Practice

  • Neuroscience and Media

    New Understandings and Representations

    Edited by Michael Grabowski

    This volume explores how advances in the fields of evolutionary neuroscience and cognitive psychology are informing media studies with a better understanding of how humans perceive, think and experience emotion within mediated environments. The book highlights interdisciplinary and…

    Paperback – 2018-02-05
    Routledge
    Routledge Research in Cultural and Media Studies

  • The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie L. Marsh, Hongmei Li

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While…

    Paperback – 2018-01-03
    Routledge

  • Keywords in Remix Studies

    Edited by Eduardo Navas, Owen Gallagher, xtine burrough

    Keywords in Remix Studies consists of twenty-four chapters authored by researchers who share interests in remix studies and remix culture throughout the arts and humanities. The essays reflect on the critical, historical and theoretical lineage of remix to the technological production that makes…

    Paperback – 2017-11-21
    Routledge

  • Pioneering African-American Women in the Advertising Business

    Biographies of MAD Black WOMEN

    By Judy Foster Davis

    Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals that some…

    Paperback – 2017-10-26
    Routledge
    Routledge Studies in the History of Marketing

  • Understanding the Business of Global Media in the Digital Age

    By Micky Lee, Dal Yong Jin

    This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors…

    Paperback – 2017-10-20
    Routledge

  • The Dark Side of Social Media

    A Consumer Psychology Perspective

    Edited by Angeline Close Scheinbaum

    The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars…

    Paperback – 2017-09-19
    Routledge

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