Advertising Studies Products

  • Brand Love is not Enough

    By Max Blackston

    How would you feel about a bank that handles all of your financial needs efficiently, but made you feel like a dummy? In a relationship between two people, what the other person thinks of you (or what you believe they think of you) exerts great influence on the quality of your relationship. The…

    Paperback – 2018-03-28 
    Routledge

  • The Advertising Handbook

    4th Edition

    By Helen Powell, Jonathan Hardy, Iain Macrury

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications [or advertising and…

    Paperback – 2018-02-27 
    Routledge
    Media Practice

  • The Middle Class in Emerging Societies

    Consumers, Lifestyles and Markets

    Edited by Leslie L. Marsh, Hongmei Li

    This volume examines the discursive construction of the meanings and lifestyle practices of the middle class in the rapidly transforming economies of Asia, Latin America, Africa and the Middle East, focusing on the social, political and cultural implications at local and global levels. While…

    Paperback – 2017-12-15 
    Routledge

  • Keywords in Remix Studies

    Edited by Eduardo Navas, Owen Gallagher, xtine burrough

    Keywords in Remix Studies consists of twenty-four chapters authored by researchers who share interests in remix studies and remix culture throughout the arts and humanities. The essays reflect on the critical, historical and theoretical lineage of remix to the technological production that makes…

    Paperback – 2017-11-27 
    Routledge

  • Pioneering African-American Women in the Advertising Business

    Biographies of MAD Black WOMEN

    By Judy Foster Davis

    Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals that some…

    Paperback – 2017-10-26
    Routledge
    Routledge Studies in the History of Marketing

  • Understanding the Business of Global Media in the Digital Age

    By Micky Lee, Dal Yong Jin

    This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors…

    Paperback – 2017-10-17
    Routledge

  • The Dark Side of Social Media

    A Consumer Psychology Perspective

    Edited by Angeline Close Scheinbaum

    The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars…

    Paperback – 2017-09-19
    Routledge

  • Evaluating Public Communication

    Exploring New Models, Standards, and Best Practice

    By Jim Macnamara

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary…

    Paperback – 2017-09-08
    Routledge

  • Mixed Media

    Moral Distinctions in Advertising, Public Relations, and Journalism, 3rd Edition

    By Tom Bivins

    Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting…

    Paperback – 2017-09-06
    Routledge

  • Landscape and Branding

    The promotion and production of place

    By Nicole Porter

    Landscape and branding explores the way landscape is conceptualised, conceived, represented and designed by professionals in a brand-driven age. Landscape - incorporating tangible physical space as well as intangible concepts, narratives, images, and experiences of place - is constructed by a…

    Paperback – 2017-06-16
    Routledge
    Routledge Research in Landscape and Environmental Design

  • Global Advertising Practice in a Borderless World

    Edited by Robert Crawford, Linda Brennan, Lukas Parker

    Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are…

    Hardback – 2017-06-08
    Routledge
    Routledge Studies in International Business and the World Economy

  • Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edited by Angeline Close Scheinbaum

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying…

    Paperback – 2017-05-31
    Routledge
    Marketing and Consumer Psychology Series

1Series in Advertising Studies

Product Search