Mass Media & Communication Products

  • Understanding Communication Theory

    A Beginner's Guide, 1st Edition

    By Stephen M. Croucher

    This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including…

    Paperback – 2015-08-25
    Routledge

  • Public Service Media in Europe: A Comparative Approach

    1st Edition

    Edited by Karen Arriaza Ibarra, Eva Nowak, Raymond Kuhn

    Public service media (PSM) have been the mainstay of Western European broadcasting for a number of decades. Yet despite a general political consensus in favour of PSM, recent technological, economic and political changes have led to a questioning of their value. This new collection of essays…

    Paperback – 2015-08-06
    Routledge
    Routledge Studies in European Communication Research and Education

  • Political Marketing in Retrospective and Prospective

    1st Edition

    Edited by Christine B. Williams, Bruce I. Newman

    Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within…

    Paperback – 2015-07-23
    Routledge

  • Multimedia Storytelling for Digital Communicators in a Multiplatform World

    1st Edition

    By Seth Gitner

    Multimedia Storytelling for Digital Communicators in a Multiplatform World is a unique guide for all students who need to master visual communication through multiple media and platforms. Every communication field now requires students to be fluent in visual storytelling skill sets, and as the…

    Paperback – 2015-07-22
    Routledge

  • The Elements of Blogging

    Expanding the Conversation of Journalism, 1st Edition

    By Mark Leccese, Jerry Lanson

    Becoming a blogger takes practice, hard work, and, ultimately, a passion for the craft. Whether you plan to blog on politics or parenting, The Elements of Blogging is designed to give you the skills and strategies to get started, to sustain your work, and to seek out a robust audience. This book is…

    Paperback – 2015-07-07
    Routledge

  • De-Convergence of Global Media Industries

    1st Edition

    By Dal Yong Jin

    Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while…

    Paperback – 2015-06-23
    Routledge
    Routledge Research in Cultural and Media Studies

  • Research in Media Promotion

    1st Edition

    Edited by Susan Tyler Eastman

    Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive…

    Paperback – 2015-05-07
    Routledge
    Routledge Communication Series

  • Persuasive Imagery

    A Consumer Response Perspective, 1st Edition

    Edited by Linda M. Scott, Rajeev Batra

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the…

    Paperback – 2015-05-07
    Routledge

  • Global Perspectives on Football in Africa

    Visualising the Game, 1st Edition

    Edited by Susann Baller, Giorgio Miescher, Ciraj Rassool

    Football, in many ways, is a visual endeavour. From the visual experience within the stadium itself to worldwide media representations, from advertisements to football art and artefacts: football is much about seeing and being seen, about watching, making visual and being visualised. The FIFA World…

    Paperback – 2015-04-27
    Routledge
    Sport in the Global Society – Contemporary Perspectives

  • Inside Family Viewing (Routledge Revivals)

    Ethnographic Research on Television's Audiences, 1st Edition

    By James Lull

    First published in 1990, this title presents a rich account of how television intersects with family life in American and other world cultures. From an analysis of the political and cultural significance of China’s most important television series to detailed descriptions of how families in the…

    Paperback – 2015-04-10
    Routledge
    Routledge Revivals

  • Mapping BRICS Media

    1st Edition

    Edited by Kaarle Nordenstreng, Daya Kishan Thussu

    Mapping BRICS Media is the first comprehensive and comparative study of the emerging media landscape in the world’s most dynamic and fastest growing markets. This pioneering collection focuses on one of the key topics in contemporary international relations - the emergence of BRICS (Brazil, Russia,…

    Paperback – 2015-03-17
    Routledge
    Internationalizing Media Studies

  • The Routledge Handbook of Environment and Communication

    1st Edition

    Edited by Anders Hansen, Robert Cox

    This Handbook provides a comprehensive statement and reference point for theory, research and practice with regard to environment and communication, and it does this from a perspective which is both international and multi-disciplinary in scope. Offering comprehensive critical reviews of the…

    Hardback – 2015-03-16
    Routledge

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