Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses. The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in…
Paperback – 2017-12-20
Routledge
Routledge Research in Museum Studies
A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the…
Paperback – 2017-11-13
Routledge
All of the short essays in this volume look past the rhetoric of technological determinism and reliance on the natural logic of the market to consider the power of law and policy to steer new media in one direction or another. Many of the essays look backwards through history or outwards across…
Paperback – 2017-11-05
Routledge
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical…
Paperback – 2017-10-19
Routledge
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it…
Paperback – 2017-10-09
Routledge
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary…
Paperback – 2017-09-08
Routledge
Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting…
Paperback – 2017-09-06
Routledge
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…
Paperback – 2017-08-05
Routledge
Routledge Research in Public Relations
In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book…
Paperback – 2017-07-11
Routledge
Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and…
Paperback – 2017-05-24
Routledge
This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of…
Hardback – 2017-05-03
Routledge
Routledge Focus on Public Relations
Paperback – 2017-04-16
Routledge