The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role…
Hardback – 2016-12-09
Routledge
Routledge New Directions in Public Relations & Communication Research
Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile…
Paperback – 2016-09-29
Routledge
Routledge Companions in Business, Management and Accounting
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication…
Paperback – 2016-08-26
Routledge
Routledge Communication Series
Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will…
Paperback – 2016-08-15
Routledge
Pitch, Tweet, or Engage on the Street offers a modern guide for how to practice public relations and strategic communication around the globe. Drawing upon interviews with public relations professionals in over 30 countries as well as the author’s own experience as a global public relations…
Paperback – 2016-08-09
Routledge
Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…
Paperback – 2016-08-04
Routledge
Routledge Communication Series
Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social…
Paperback – 2016-07-05
Routledge
Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Chris Roush draws on his experience as both a business journalist and educator to explain how to cover businesses, industry and the economy, as well as…
Paperback – 2016-06-21
Routledge
Routledge Communication Series
The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key…
Paperback – 2016-05-26
Routledge
Media Practice
This collection aims to illustrate the variety of different Islamic mediated expressions, both in Muslim-majority and Muslim-minority contexts. The study of the myriad of ways in which Islam is mediated in today’s world is important, because the media (both traditional, i.e print and broadcast, and…
Hardback – 2016-04-01
Routledge
Critical Concepts in Sociology
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…
Hardback – 2016-03-17
Routledge
Routledge New Directions in Public Relations & Communication Research
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and…
Paperback – 2015-12-21
Routledge