In modern politics as well as in historical times, character attacks abound. Words and images, like symbolic and psychological weapons, have sullied or destroyed numerous reputations. People mobilize significant material and psychological resources to defend themselves against such attacks. How…
Hardback – 2019-07-31
Routledge
Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies with examples from the speeches of the powerful orators in history. It systematically draws on the various approaches to public speaking and persuasive…
Paperback – 2019-05-23
Routledge India
Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the…
Paperback – 2019-05-17
Routledge
This is a critical examination the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constraints have left public sector media teams without the resources for robust citizen-facing communications. The ‘nose for news’ has been downgraded and local…
Paperback – 2019-05-16
Routledge
Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures can teach everyone in the aviation field how to stop a tragic event from becoming an unstoppable communication nightmare. Do you ever wonder why an airline’s communication strategy can crash and burn in…
Paperback – 2019-04-24
Routledge
MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles…
Paperback – 2019-03-19
Routledge
The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public…
Paperback – 2019-02-28
Routledge
Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills…
Paperback – 2018-12-26
Routledge
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…
Hardback – 2018-12-13
Routledge
Routledge Handbooks in Communication Studies
This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and…
Hardback – 2018-11-05
Routledge
Routledge Research in Communication Studies
Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…
Paperback – 2018-10-25
Routledge
Routledge Research in Public Relations
This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…
Paperback – 2018-10-08
Routledge