Public Relations in Media Products

Edited by Sergei A. Samoilenko, Martijn Icks, Jennifer Keohane, Eric B. Shiraev

In modern politics as well as in historical times, character attacks abound. Words and images, like symbolic and psychological weapons, have sullied or destroyed numerous reputations. People mobilize significant material and psychological resources to defend themselves against such attacks. How…

Hardback – 2019-07-31 
Routledge

By Braj Mohan

Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies with examples from the speeches of the powerful orators in history. It systematically draws on the various approaches to public speaking and persuasive…

Paperback – 2019-05-23 
Routledge India

By Alison Baverstock, Susannah Bowen

Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the…

Paperback – 2019-05-17 
Routledge

By Adrian Roxan, Carmel O'Toole

This is a critical examination the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constraints have left public sector media teams without the resources for robust citizen-facing communications. The ‘nose for news’ has been downgraded and local…

Paperback – 2019-05-16 
Routledge

By Linda J. Tavlin

Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures can teach everyone in the aviation field how to stop a tragic event from becoming an unstoppable communication nightmare. Do you ever wonder why an airline’s communication strategy can crash and burn in…

Paperback – 2019-04-24 
Routledge

By W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey

MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles…

Paperback – 2019-03-19 
Routledge

Edited by Carolyn Mae Kim

The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public…

Paperback – 2019-02-28 
Routledge

By Kristin Johnson, Shalon Roth

Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills…

Paperback – 2018-12-26
Routledge

Edited by José Antonio Muñiz Velázquez, Cristina M. Pulido

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

Hardback – 2018-12-13
Routledge
Routledge Handbooks in Communication Studies

Edited by Romy Fröhlich

This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and…

Hardback – 2018-11-05
Routledge
Routledge Research in Communication Studies

Edited by Marcia W. DiStaso, Denise Sevick Bortree

Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…

Paperback – 2018-10-25
Routledge
Routledge Research in Public Relations

Edited by Lei Zhang, Carlton Clark

This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

Paperback – 2018-10-08
Routledge