Public Relations in Media Products

  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 5th Edition

    By Ronald D. Smith

    "Becoming a Public Relations Writer" is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will…

    Paperback – 2016-07-22 
    Routledge

  • Show Me the Money

    Writing Business and Economics Stories for Mass Communication, 3rd Edition

    By Chris Roush

    Show Me the Money is the definitive business journalism textbook that offers hands-on advice and insights into the job of a business journalist. Chris Roush draws on his experience as both a business journalist and educator to explain how to cover businesses, industry and the economy, as well as…

    Paperback – 2016-07-14 
    Routledge
    Routledge Communication Series

  • Crisis Communications

    A Casebook Approach, 5th Edition

    By Kathleen Fearn-Banks

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,…

    Paperback – 2016-07-08 
    Routledge
    Routledge Communication Series

  • Social Media Campaigns

    Strategies for Public Relations and Marketing

    By Carolyn Mae Kim

    Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social…

    Paperback – 2016-07-01 
    Routledge

  • The Public Relations Handbook

    5th Edition

    By Alison Theaker

    The Public Relations Handbook, Fifth Edition provides an engaging overview and in-depth exploration of a dynamic and ever evolving industry. The diverse chapters are united by a set of student friendly features throughout, including clear chapter aims, analytical discussion questions, and key…

    Paperback – 2016-05-31 
    Routledge
    Media Practice

  • Islam and the Media

    Edited by Anna Piela

    This collection aims to illustrate the variety of different Islamic mediated expressions, both in Muslim-majority and Muslim-minority contexts. The study of the myriad of ways in which Islam is mediated in today’s world is important, because the media (both traditional, i.e print and broadcast, and…

    Hardback – 2016-04-01
    Routledge
    Critical Concepts in Sociology

  • Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement

    Edited by Amber Hutchins, Natalie T.J. Tindall

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

    Hardback – 2016-03-17
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Persuasion Ethics Today

    Edited by Margaret Duffy, Esther Thorson

    Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and…

    Paperback – 2015-12-21
    Routledge

  • Global Writing for Public Relations

    Connecting in English with Stakeholders and Publics Worldwide

    By Arhlene A. Flowers

    Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide provides multiple resources to help students and public relations practitioners learn best practices for writing in English to communicate and connect with a global marketplace. Author Arhlene Flowers…

    Paperback – 2015-12-01
    Routledge

  • The Future of Internet Policy

    Edited by Peter Decherney, Victor Pickard

    All of the short essays in this volume look past the rhetoric of technological determinism and reliance on the natural logic of the market to consider the power of law and policy to steer new media in one direction or another. Many of the essays look backwards through history or outwards across…

    Hardback – 2015-11-30
    Routledge

  • The Death of A Thousand Cuts

    Corporate Campaigns and the Attack on the Corporation

    By Jarol B. Manheim

    A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine…

    Paperback – 2015-11-24
    Routledge

  • Social Media and Public Relations

    Fake Friends and Powerful Publics

    By Judy Motion, Robert L. Heath, Shirley Leitch

    Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth for credulous audiences? Or does the full glare…

    Hardback – 2015-11-17
    Routledge
    Routledge New Directions in Public Relations & Communication Research

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