Public Relations in Media Products

  • Museum Communication and Social Media

    The Connected Museum

    By Kirsten Drotner, Kim Christian Schrøder

    Visitor engagement and learning, outreach, and inclusion are concepts that have long dominated professional museum discourses.  The recent rapid uptake of various forms of social media in many parts of the world, however, calls for a reformulation of familiar opportunities and obstacles in…

    Paperback – 2017-12-20 
    Routledge
    Routledge Research in Museum Studies

  • A Manager's Guide to PR Projects

    A Practical Approach, 2nd Edition

    By Patricia Parsons

    A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the…

    Paperback – 2017-11-13 
    Routledge

  • The Future of Internet Policy

    Edited by Peter Decherney, Victor Pickard

    All of the short essays in this volume look past the rhetoric of technological determinism and reliance on the natural logic of the market to consider the power of law and policy to steer new media in one direction or another. Many of the essays look backwards through history or outwards across…

    Paperback – 2017-11-05 
    Routledge

  • The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice, 2nd Edition

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical…

    Paperback – 2017-10-19
    Routledge

  • Experiencing Public Relations

    International Voices

    Edited by Elizabeth Bridgen, Dejan Verčič

    Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it…

    Paperback – 2017-10-09
    Routledge

  • Evaluating Public Communication

    Exploring New Models, Standards, and Best Practice

    By Jim Macnamara

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary…

    Paperback – 2017-09-08
    Routledge

  • Mixed Media

    Moral Distinctions in Advertising, Public Relations, and Journalism, 3rd Edition

    By Tom Bivins

    Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting…

    Paperback – 2017-09-06
    Routledge

  • Ethical Practice of Social Media in Public Relations

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…

    Paperback – 2017-08-05
    Routledge
    Routledge Research in Public Relations

  • Social Media Communication

    Concepts, Practices, Data, Law and Ethics, 2nd Edition

    By Jeremy Harris Lipschultz

    In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book…

    Paperback – 2017-07-11
    Routledge

  • Strategic Planning for Public Relations

    5th Edition

    By Ronald D. Smith

    Strategic Planning for Public Relations is in its fifth edition of offering an innovative and clear approach for students looking to learn how to develop public relations campaigns. It is a text intended for those serious about entering the rapidly changing professions of public relations and…

    Paperback – 2017-05-24
    Routledge

  • Strategic Communication, Corporatism, and Eternal Crisis

    The Creel Century

    By Phil Graham

    This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of…

    Hardback – 2017-05-03
    Routledge
    Routledge Focus on Public Relations

  • Corporate Social Responsibility, Sustainability and Public Relations

    Negotiating Multiple Complex Challenges

    By Donnalyn Pompper

    Paperback – 2017-04-16
    Routledge

3Series in Public Relations in Media

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