Public Relations in Media Products

  • Routledge Handbook of Character Assassination and Reputation Management

    1st Edition

    Edited by Sergei A. Samoilenko, Martijn Icks, Jennifer Keohane, Eric B. Shiraev

    In modern politics as well as in historical times, character attacks abound. Words and images, like symbolic and psychological weapons, have sullied or destroyed numerous reputations. People mobilize significant material and psychological resources to defend themselves against such attacks. How…

    Hardback – 2019-07-31 
    Routledge

  • Understanding Public Speaking

    A Learner's Guide to Persuasive Oratory, 1st Edition

    By Braj Mohan

    Public speaking is a much coveted yet difficult art. This book illustrates the use of various linguistic devices and persuasive strategies with examples from the speeches of the powerful orators in history. It systematically draws on the various approaches to public speaking and persuasive…

    Paperback – 2019-05-23 
    Routledge India

  • How to Market Books

    6th Edition

    By Alison Baverstock, Susannah Bowen

    Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the…

    Paperback – 2019-05-17 
    Routledge

  • Local Democracy, Journalism and Public Relations

    The changing dynamics in local media and public sector communications, 1st Edition

    By Adrian Roxan, Carmel O'Toole

    This is a critical examination the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constraints have left public sector media teams without the resources for robust citizen-facing communications. The ‘nose for news’ has been downgraded and local…

    Paperback – 2019-05-16 
    Routledge

  • Aviation Communication

    Strategy and Messages for Ensuring Success and Preventing Failures, 1st Edition

    By Linda J. Tavlin

    Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures can teach everyone in the aviation field how to stop a tragic event from becoming an unstoppable communication nightmare. Do you ever wonder why an airline’s communication strategy can crash and burn in…

    Paperback – 2019-04-24 
    Routledge

  • MediaWriting

    Print, Broadcast, and Public Relations, 5th Edition

    By W. Richard Whitaker, Ronald D. Smith, Janet E. Ramsey

    MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles…

    Paperback – 2019-03-19 
    Routledge

  • Public Relations

    Competencies and Practice, 1st Edition

    Edited by Carolyn Mae Kim

    The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public…

    Paperback – 2019-02-28 
    Routledge

  • How to Succeed in a PR Agency

    Real Talk to Grow Your Career & Become Indispensable, 1st Edition

    By Kristin Johnson, Shalon Roth

    Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills…

    Paperback – 2018-12-26
    Routledge

  • The Routledge Handbook of Positive Communication

    Contributions of an Emerging Community of Research on Communication for Happiness and Social Change, 1st Edition

    Edited by José Antonio Muñiz Velázquez, Cristina M. Pulido

    The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from…

    Hardback – 2018-12-13
    Routledge
    Routledge Handbooks in Communication Studies

  • Media in War and Armed Conflict

    Dynamics of Conflict News Production and Dissemination, 1st Edition

    Edited by Romy Fröhlich

    This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and…

    Hardback – 2018-11-05
    Routledge
    Routledge Research in Communication Studies

  • Ethical Practice of Social Media in Public Relations

    1st Edition

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns…

    Paperback – 2018-10-25
    Routledge
    Routledge Research in Public Relations

  • Affect, Emotion, and Rhetorical Persuasion in Mass Communication

    1st Edition

    Edited by Lei Zhang, Carlton Clark

    This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines.…

    Paperback – 2018-10-08
    Routledge

4Series in Public Relations in Media

Product Search