Media Research Methods Products

  • Communication Research Methodology

    A Strategic Approach to Applied Research

    By Gary Pettey, Cheryl Campanella Bracken, Elizabeth B. Pask

    This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin…

    Paperback – 2016-10-15 
    Routledge

  • The Routledge Companion to Digital Journalism Studies

    Edited by Bob Franklin, Scott Eldridge II

    The Routledge Companion to Digital Journalism Studies offers an unprecedented collection of essays addressing the key issues and debates shaping the field of Digital Journalism Studies today. Across the last decade, journalism has undergone many changes, which have driven scholars to reassess its…

    Hardback – 2016-10-07 
    Routledge

  • Negotiating the Mediated City

    Everyday Encounters with Public Screens

    By Zlatan Krajina

    This book is an interdisciplinary empirical investigation of how people interact with public screens in their daily lives. In more and more surprising locations, screens of various kinds appear within the sightlines of passers-by in contemporary cities. Outdoor advertisers target audiences which…

    Paperback – 2016-09-15 
    Routledge
    Comedia

  • Journalism in an Era of Big Data

    Cases, concepts, and critiques

    Edited by Seth C. Lewis

    Big data is marked by staggering growth in the collection and analysis of digital trace information regarding human and natural activity, bound up in and enabled by the rise of persistent connectivity, networked communication, smart machines, and the internet of things. In addition to their impact…

    Hardback – 2016-09-01 
    Routledge
    Journalism Studies

  • From Numbers to Words

    Reporting Statistical Results for the Social Sciences

    By Susan Morgan, Tom Reichert, Tyler R. Harrison

    This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides…

    Paperback – 2016-08-12 
    Routledge

  • Media Generations

    Experience, identity and mediatised social change

    By Goran Bolin

    While the analysis of generations has been central in the sociological understanding of social change, the role of the media in this process has only been acknowledged as an important feature during the last couple of decades. Building on quantitative and qualitative comparative research, Media…

    Paperback – 2016-08-11 
    Routledge

  • Political Communication Online

    Structures, Functions, and Challenges

    By Ognyan Seizov

    The impact of the Internet on political communication has been significant and multifaceted: it expanded the reach of political messages; opened the floodgates of decontextualization and intercultural misunderstanding; made room for new genres and forms; and allowed for the incorporation of every…

    Paperback – 2016-05-31
    Routledge
    Routledge Research in Political Communication

  • American Television

    New Directions in History and Theory

    Edited by Nick Browne

    This work brings together writings on television published in Quarterly Review of Film and Video, from essays by Nick Browne and Beverle Houston to the latest historical and critical research. It considers television's economics, technologies, forms and audiences from a cultural perspective that…

    Paperback – 2016-01-21
    Routledge
    Routledge Library Editions: Television

  • U.S. Media and Migration

    Refugee Oral Histories

    By Sarah C. Bishop

    Using oral history, ethnography, and close readings of media, Sarah C. Bishop probes the myriad and sometimes conflicting ways refugees interpret and use mediated representations of life in the United States. Guided by 74 refugee narrators from Bhutan, Burma, Iraq, and Somalia, U.S. Media and…

    Paperback – 2015-12-22
    Routledge

  • Landmark Essays on Archival Research

    Edited by Lynee Lewis Gaillet, Helen Diana Eidson, Don Gammill Jr.

    Landmark Essays on Archival Research gathers over twenty years of essays addressing archival research methodologies and methods. They give readers a sense of how scholars have articulated archival research over the last two decades, providing insight into the shifts research methods have undergone…

    Paperback – 2015-12-15
    Routledge
    Landmark Essays Series

  • Audience Research Methodologies

    Between Innovation and Consolidation

    Edited by Geoffroy Patriarche, Helena Bilandzic, Jakob Linaa Jensen, Jelena Jurisic

    The transformations of people’s relations to media content, technologies and institutions raise new methodological challenges and opportunities for audience research. This edited volume aims at contributing to the development of the repertoire of methods and methodologies for audience research by…

    Paperback – 2015-12-07
    Routledge
    Routledge Studies in European Communication Research and Education

  • The Ideological Octopus

    An Exploration of Television and its Audience

    By Justin Lewis

    Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we…

    Paperback – 2015-11-26
    Routledge
    Routledge Library Editions: Television

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