Media Research Methods Products

  • Studying Digital Media Audiences

    Perspectives from Australasia

    Edited by Craig Hight, Ramaswami Harindranath

    Although many digital platforms continue to appropriate and reconfigure familiar forms of media experience, this is an environment which no longer consistently constructs an identifiable 'mass' audience in the terms understood by twentieth century audience researchers. The notion of 'audiencing'…

    Hardback – 2017-02-15 
    Routledge
    Routledge Studies in New Media and Cyberculture

  • Teaching First-Year Communication Courses

    Paradigms and innovations

    Edited by Pat J. Gehrke

    In this book, eleven teacher-scholars of communication provide a robust study of the challenges and opportunities facing those who teach first-year communication courses. The first half of the volume offers paradigmatic analyses, including a survey of the ecology of the first-year course, a plea to…

    Hardback – 2017-02-15 
    Routledge

  • Youth Drinking Cultures in a Digital World

    Alcohol, Social Media and Cultures of Intoxication

    Edited by Antonia C. Lyons, Tim McCreanor, Ian Goodwin, Helen Moewaka Barnes

    Social media has helped boost the culture of intoxication, a central aspect of young people’s social lives in many Western countries. Initial research suggests that these technologies enable highly-nuanced, targeted marketing and innovations – creating new virtual spaces that alter the dynamics and…

    Hardback – 2017-02-08 
    Routledge
    Routledge Studies in Public Health

  • Communication Research Methodology

    A Strategic Approach to Applied Research

    By Gary Pettey, Cheryl Campanella Bracken, Elizabeth B. Pask

    This introduction to communication research methods takes the student from the conceptual beginnings of a research project through the design and analysis. Emphasizing the correct questions to ask and how to approach the answers, authors Gary Petty, Cheryl Campanella Bracken, and Elizabeth Babin…

    Paperback – 2017-02-01 
    Routledge

  • Children, Adolescents, and Media

    The future of research and action

    Edited by Dafna Lemish, Amy Jordan, Vicky Rideout

    Bringing together the leading researchers on children, adolescents, and the media, this books offers their cutting-edge, ‘big picture’ ideas for the future of research and scholarship in the field. Individual chapters focus on topics such as the role of big data in media research, digital literacy,…

    Hardback – 2016-12-16 
    Routledge

  • The Routledge Companion to Digital Ethnography

    Edited by Larissa Hjorth, Heather Horst, Anne Galloway, Genevieve Bell

    With the increase of digital and networked media in everyday life, researchers have increasingly turned their gaze to the symbolic and cultural elements of technologies. From studying online game communities, locative and social media to YouTube and mobile media, ethnographic approaches to digital…

    Hardback – 2016-12-06
    Routledge
    Routledge Companions

  • Children and Media in India

    Narratives of Class, Agency and Social Change

    By Shakuntala Banaji

    Is the bicycle, like the loudspeaker, a medium of communication in India? Do Indian children need trade unions as much as they need schools? What would you do with a mobile phone if all your friends were playing tag in the rain or watching Indian Idol? Children and Media in India illuminates the…

    Hardback – 2016-11-30
    Routledge
    Routledge Advances in Internationalizing Media Studies

  • The Routledge Companion to Digital Journalism Studies

    Edited by Bob Franklin, Scott Eldridge II

    The Routledge Companion to Digital Journalism Studies offers an unprecedented collection of essays addressing the key issues and debates shaping the field of Digital Journalism Studies today. Across the last decade, journalism has undergone many changes, which have driven scholars to reassess its…

    Hardback – 2016-10-28
    Routledge

  • Negotiating the Mediated City

    Everyday Encounters with Public Screens

    By Zlatan Krajina

    This book is an interdisciplinary empirical investigation of how people interact with public screens in their daily lives. In more and more surprising locations, screens of various kinds appear within the sightlines of passers-by in contemporary cities. Outdoor advertisers target audiences which…

    Paperback – 2016-10-27
    Routledge
    Comedia

  • Journalism in an Era of Big Data

    Cases, concepts, and critiques

    Edited by Seth C. Lewis

    Big data is marked by staggering growth in the collection and analysis of digital trace information regarding human and natural activity, bound up in and enabled by the rise of persistent connectivity, networked communication, smart machines, and the internet of things. In addition to their impact…

    Hardback – 2016-08-23
    Routledge
    Journalism Studies

  • Media Generations

    Experience, identity and mediatised social change

    By Goran Bolin

    While the analysis of generations has been central in the sociological understanding of social change, the role of the media in this process has only been acknowledged as an important feature during the last couple of decades. Building on quantitative and qualitative comparative research, Media…

    Paperback – 2016-08-12
    Routledge

  • From Numbers to Words

    Reporting Statistical Results for the Social Sciences

    By Susan Morgan, Tom Reichert, Tyler R. Harrison

    This invaluable resource guides readers through the process of creating scholarly, publishable prose from the results of quantitative experiments and investigations. It delves into the issues commonly encountered when reporting the results of statistical experiments and investigations, and provides…

    Paperback – 2016-08-09
    Routledge

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