Journalism & Professional Media Products

  • Optimizing AdWords

    A Guide to Using, Mastering, and Maximizing Google AdWords

    By Paige Miller

    Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their…

    Paperback – 2016-03-09 

  • Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement

    Edited by Amber Hutchins, Natalie T.J. Tindall

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying…

    Hardback – 2016-03-07 
    Routledge New Directions in Public Relations & Communication Research

  • European Media Policy for the Twenty-First Century

    Assessing the Past, Setting Agendas for the Future

    Edited by Seamus Simpson, Manuel Puppis, Hilde van den Bulck

    Media policy issues sit at the heart of the structure and functioning of media systems in Europe and beyond. This book brings together the work of a range of leading media policy scholars to provide inroads to a better understanding of how effective media policies can be developed to ensure a…

    Hardback – 2016-03-04 
    Routledge Advances in Internationalizing Media Studies

  • Technologies of Consumer Labor

    A History of Self-Service

    By Michael Palm

    This book documents and examines the history of technology used by consumers to serve oneself. The telephone’s development as a self-service technology functions as the narrative spine, beginning with the advent of rotary dialing eliminating most operator services and transforming every local…

    Hardback – 2016-03-01 
    Routledge Research in Cultural and Media Studies

  • Journalism and the Debate Over Privacy

    Edited by Craig LaMay

    Journalism and the Debate Over Privacy situates the discussion of issues of privacy in the landscape of professional journalism. Privacy problems present the widest gap between what journalism ethics suggest and what the law allows. This edited volume examines these problems in the context of both…

    Paperback – 2016-02-29 

  • Reporting Thailand's Southern Conflict

    Mediating Political Dissent

    By Phansasiri Kularb

    Since 2004, Thailand’s southern border provinces have been plagued by violence. There are a wide array of explanations for this violence, from the revival of Malay nationalist movements and the influence from the global trend of radical Islam, to the power play among the regional underground crime…

    Hardback – 2016-02-19 
    Rethinking Southeast Asia

  • Media and the Empire

    Edited by Ruth Teer-Tomaselli, Donal P. McCracken

    This volume on print and broadcast media in the 19th and 20th centuries highlights the pivotal role that the media played in the establishment and maintenance of imperial power. The media bolstered both the ideological and financial objectives of the empire in a myriad of overt, covert, and…

    Hardback – 2016-02-19 

  • Broadcast Journalism

    Techniques of Radio and Television News, 7th Edition

    By Peter Stewart, Ray Alexander

    This newest edition of Broadcast Journalism continues its long tradition of covering the basics of broadcasting from gathering news sources, interviewing, putting together a programme, news writing, reporting, editing, working in the studio, conducting live reports, and more. Convergence and the…

    Paperback – 2016-02-18 

  • The Lean Newsroom

    A Manifesto for Media Change

    By Jonathan Groves, Carrie Brown

    Most journalists today have accepted the need for change as digital and mobile technologies have disrupted traditional business models and changed the way people consume news and information. But organizational change is difficult; even the best ideas and intentions are often not successfully…

    Paperback – 2016-02-15 
    Focal Press

  • Discourse and Social Media

    Edited by Gwen Bouvier

    Discourse and Social Media is a unique and timely collection that breaks ground on how discourse scholars, coming from a range of disciplinary perspectives, can critically analyse different social media, including YouTube, Facebook, Twitter, and News. The book fills a gap in the market for a…

    Hardback – 2016-02-11 

  • Psychology of Fear, Crime and the Media

    International Perspectives

    Edited by Derek Chadee

    The media continue to have a significant persuasive influence on the public perception of crime, even when the information presented is not reflective of the crime rate or actual crime itself. There have been numerous theoretical studies on fear of crime in the media, but few have considered this…

    Hardback – 2015-12-22 
    Psychology Press
    Researching Social Psychology

  • China's Unruly Journalists

    How Committed Professionals are Changing the People’s Republic

    By Jonathan Hassid

    Despite operating in one of the most tightly controlled media environments in the world, Chinese journalists sometimes take extraordinary risks, braving the perils of job loss or imprisonment to report sensitive stories. As a result, a group of journalists stands at the forefront of some of China’s…

    Hardback – 2015-12-21 
    Routledge Contemporary China Series

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