Advertising Media Products

  • Pioneering African-American Women in the Advertising Business

    Biographies of MAD Black WOMEN

    By Judy Foster Davis

    Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing…

    Hardback – 2016-12-07 
    Routledge
    Routledge Studies in the History of Marketing

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 6th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising media planning and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this sixth edition reflects the critical changes in how advertising in various…

    Paperback – 2016-09-16
    Routledge
    Routledge Communication Series

  • Social Media Campaigns

    Strategies for Public Relations and Marketing

    By Carolyn Mae Kim

    Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social…

    Paperback – 2016-07-05
    Routledge

  • Intimacy on the Internet

    Media Representations of Online Connections

    By Lauren Rosewarne

    The focus of this book is on the media representations of the use of the Internet in seeking intimate connections—be it a committed relationship, a hook-up, or a community in which to dabble in fringe sexual practices. Popular culture (film, narrative television, the news media, and advertising)…

    Hardback – 2016-04-21
    Routledge
    Routledge Research in Cultural and Media Studies

  • Optimizing AdWords

    A Guide to Using, Mastering, and Maximizing Google AdWords

    By Paige Miller

    Optimizing AdWords provides the information marketers and future marketers need to harness the power of the Google’s AdWords search engine marketing applications. It provides a big picture overview of the AdWords system, helping businesses and individuals decide how to advertise products or their…

    Paperback – 2016-04-04
    Routledge

  • Cross-Cultural Journalism

    Communicating Strategically About Diversity

    Edited by Maria Len-Rios, Earnest Perry

    Built on the hands-on reporting style and curriculum pioneered by the University of Missouri, this introductory textbook teaches students how to write about and communicate with people of backgrounds that may be different from their own, offering real-world examples of how to practice excellent…

    Paperback – 2015-12-22
    Routledge

  • Persuasion Ethics Today

    Edited by Margaret Duffy, Esther Thorson

    Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula. Ethical questions have become increasingly important in today’s media landscape, and…

    Paperback – 2015-12-21
    Routledge

  • The Psychology of Advertising

    2nd Edition

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…

    Paperback – 2015-12-10
    Psychology Press

  • European Media in Crisis

    Values, Risks and Policies

    Edited by Josef Trappel, Jeanette Steemers, Barbara Thomass

    When the financial markets collapsed in 2008, the media industry was affected by a major slump in advertising revenues, and a formerly highly successful business model fell into a state of decay. This economic crisis has threatened core social values of contemporary democracies, such as freedom,…

    Hardback – 2015-06-23
    Routledge
    Routledge Studies in European Communication Research and Education

  • The Routledge Companion to Advertising and Promotional Culture

    Edited by Matthew P. McAllister, Emily West

    The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical…

    Paperback – 2015-01-02
    Routledge
    Routledge Companions

  • Advertising

    Critical Approaches

    By Chris Wharton

    Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters…

    Paperback – 2014-12-03
    Routledge

  • Social Media Communication

    Concepts, Practices, Data, Law and Ethics

    By Jeremy Harris Lipschultz

    In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes…

    Paperback – 2014-08-07
    Routledge

Product Search