Advertising Media Products

  • Communicating Fashion Brands

    Theoretical and Practical Perspectives, 1st Edition

    By Emily Huggard, Jon Cope

    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents,…

    Paperback – 2020-03-05 
    Routledge

  • Branded Entertainment and Cinema

    The Marketisation of Italian Film, 1st Edition

    By Gloria Dagnino

    The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products…

    Hardback – 2019-12-19 
    Routledge
    Routledge Critical Advertising Studies

  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 6th Edition

    By Ronald D. Smith

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing…

    Paperback – 2019-12-12 
    Routledge

  • Cross-Cultural Journalism and Strategic Communication

    Storytelling and Diversity, 2nd Edition

    Edited by Maria E Len-Rios, Earnest L Perry

    Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter…

    Paperback – 2019-11-15 
    Routledge

  • The Routledge Handbook of Strategic Communication

    1st Edition

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing…

    Paperback – 2019-10-28 
    Routledge

  • Media Today

    Mass Communication in a Converging World, 7th Edition

    By Joseph Turow

    This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The…

    Paperback – 2019-10-18
    Routledge

  • Facebook, the Media and Democracy

    Big Tech, Small State?, 1st Edition

    By Leighton Andrews

    Facebook, the Media and Democracy examines Facebook Inc. and the impact that it has had and continues to have on media and democracy around the world. Drawing on interviews with Facebook users of different kinds and dialogue with politicians, regulators, civil society and media commentators, as…

    Hardback – 2019-09-10
    Routledge
    Disruptions

  • Alternate Reality Games

    Promotion and Participatory Culture, 1st Edition

    By Stephanie Janes

    Using textual analysis, interviews with game designers, audience surveys, and close analysis of player forum discussion, this book examines the unique nature of the producer/consumer relationship within promotional Alternate Reality Games (ARGs). Historically, ARGs are rooted in advertising as…

    Hardback – 2019-08-13
    Routledge
    Routledge Critical Advertising Studies

  • A Level Media Studies

    The Essential Introduction, 1st Edition

    By Pete Bennett, Sarah Casey Benyahia, Jerry Slater

    A Level Media Studies is a comprehensive guide to the subject content of AS and A Level Media Studies, across all examining boards. It is specifically designed to meet the needs of both students and teachers with an accessible writing style, helpful notes on key theories and theorists and a range…

    Paperback – 2019-08-07
    Routledge

  • Social Media Measurement and Management

    Entrepreneurial Digital Analytics, 1st Edition

    By Jeremy Harris Lipschultz

    This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The…

    Paperback – 2019-07-09
    Routledge

  • Lifestyle Journalism

    Social Media, Consumption and Experience, 1st Edition

    Edited by Lucia Vodanovic

      Ranging from travel to wellbeing and fashion to food, Lifestyle Journalism explores a wide variety of subjects within a growing field. This edited collection examines the complex dynamics of the ever-evolving media environment of lifestyle journalism, encompassing aspects of consumerism,…

    Paperback – 2019-06-21
    Routledge

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying…

    Paperback – 2019-05-21
    Routledge
    Routledge Communication Series

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