Advertising Media Products

  • The Psychology of Advertising

    2nd Edition

    By Bob M Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…

    Paperback – 2015-12-08 
    Psychology Press

  • Television and Radio Announcing

    12th Edition

    Hardback – 2015-06-25
    Routledge

  • European Media in Crisis

    Values, Risks and Policies

    Edited by Josef Trappel, Jeanette Steemers, Barbara Thomass

    When the financial markets collapsed in 2008, the media industry was affected by a major slump in advertising revenues, and a formerly highly successful business model fell into a state of decay. This economic crisis has threatened core social values of contemporary democracies, such as freedom,…

    Hardback – 2015-06-23
    Routledge
    Routledge Studies in European Communication Research and Education

  • The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related…

    Paperback – 2015-04-10
    Psychology Press

  • The Routledge Companion to Advertising and Promotional Culture

    Edited by Matthew P. McAllister, Emily West

    The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical…

    Paperback – 2015-01-02
    Routledge
    Routledge Companions

  • Advertising

    Critical Approaches

    By Chris Wharton

    Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today. Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters…

    Paperback – 2014-12-03
    Routledge

  • Social Media Communication

    Concepts, Practices, Data, Law and Ethics

    By Jeremy Harris Lipschultz

    In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Twitter, Facebook, LinkedIn, Pinterest, Youtube and Vine, the book explores and analyzes…

    Paperback – 2014-08-07
    Routledge

  • Digital Innovations for Mass Communications

    Engaging the User

    By Paul Martin Lester

    In every field of mass communications—advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reporting—professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative…

    Paperback – 2013-12-10
    Routledge

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition

    By Helen Katz

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned,…

    Paperback – 2013-11-01
    Routledge
    Routledge Communication Series

  • Ratings Analysis

    Audience Measurement and Analytics, 4th Edition

    By James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research  in recent years…

    Paperback – 2013-10-01
    Routledge
    Routledge Communication Series

  • Brand Journalism

    By Andy Bull

    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical…

    Paperback – 2013-06-17
    Routledge

  • Promotional Culture and Convergence

    Markets, Methods, Media

    By Helen Powell

    The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a…

    Paperback – 2013-04-11
    Routledge

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