Advertising Media Products

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th Edition

    By Helen Katz

    This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social…

    Paperback – 2019-05-24 
    Routledge
    Routledge Communication Series

  • A Level Media Studies

    The Essential Introduction, 1st Edition

    By Pete Bennett, Sarah Casey Benyahia, Jerry Slater

    A Level Media Studies is a comprehensive guide to the subject content of AS and A Level Media Studies, across all examining boards. It is specifically designed to meet the needs of both students and teachers with an accessible writing style, helpful notes on key theories and theorists and a range…

    Paperback – 2019-05-16 
    Routledge

  • Advertising Theory

    2nd Edition

    Edited by Shelly Rodgers, Esther Thorson

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and…

    Paperback – 2019-05-03 
    Routledge
    Routledge Communication Series

  • Immersive Longform Storytelling

    Media, Technology, and Audience, 1st Edition

    By David Dowling

    A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity. David O. Dowling argues that although developments in…

    Paperback – 2019-04-05 
    Routledge

  • Advertising in MENA Goes Digital

    1st Edition

    By Ilhem Allagui

    An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in…

    Hardback – 2019-04-04 
    Routledge

  • How to Succeed in a PR Agency

    Real Talk to Grow Your Career & Become Indispensable, 1st Edition

    By Kristin Johnson, Shalon Roth

    Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills…

    Paperback – 2018-12-26
    Routledge

  • Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

    1st Edition

    Edited by Diana Ingenhoff, Candace White, Alexander Buhmann, Spiro Kiousis

    Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests…

    Paperback – 2018-11-13
    Routledge

  • Living Media Ethics

    Across Platforms, 2nd Edition

    By Michael Bugeja

    Winner of the Clifford G. Christians Award for Research in Media Ethics, Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tech media environment. As such the book departs from and yet complements traditional pedagogy in media…

    Paperback – 2018-10-30
    Routledge

  • Social Communication in Advertising

    Consumption in the Mediated Marketplace, 4th Edition

    By William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith

    Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With…

    Paperback – 2018-07-12
    Routledge

  • Native Advertising

    Advertorial Disruption in the 21st-Century News Feed, 1st Edition

    By Lisa Lynch

    Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines. This book…

    Hardback – 2018-06-05
    Routledge
    Disruptions

  • Intimacy on the Internet

    Media Representations of Online Connections, 1st Edition

    By Lauren Rosewarne

    The focus of this book is on the media representations of the use of the Internet in seeking intimate connections—be it a committed relationship, a hook-up, or a community in which to dabble in fringe sexual practices. Popular culture (film, narrative television, the news media, and advertising)…

    Paperback – 2018-04-25
    Routledge

  • The Advertising Handbook

    4th Edition

    By Jonathan Hardy, Iain Macrury, Helen Powell

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and…

    Paperback – 2018-03-06
    Routledge
    Media Practice

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