Advertising Media Products

  • Advertising

    1st Edition

    Edited by Iain MacRury

    Academic analysts and practitioner-theorists of advertising draw on rich and innovative multidisciplinary resources where cultural and media analysis meet economics, anthropology, semiotics, gender studies, social psychology, linguistics, and applied neuroscience. This new four-volume collection…

    Hardback – 2012-12-19
    Critical Concepts in Media and Cultural Studies

1Series in Advertising Media

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