Public Relations Products

  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More, 4th Edition

    By Charles Marsh, David W. Guth, Bonnie Poovey Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing,…

    Paperback – 2017-12-04 
    Routledge

  • The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice, 2nd Edition

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical…

    Paperback – 2017-10-16 
    Routledge

  • Experiencing Public Relations

    International Voices

    Edited by Elizabeth Bridgen, Dejan Verčič

    Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public relations by looking at how it…

    Paperback – 2017-10-05 
    Routledge

  • Evaluating Public Communication

    Exploring New Models, Standards, and Best Practice

    By Jim Macnamara

    Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary…

    Paperback – 2017-09-08
    Routledge

  • Social Media Communication

    Concepts, Practices, Data, Law and Ethics, 2nd Edition

    By Jeremy Harris Lipschultz

    In the second edition of Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz presents a wide-scale, interdisciplinary analysis and guide to social media. Examining platforms such as Facebook, Instagram, Snapchat, LinkedIn, YouTube and Pinterest, this book…

    Paperback – 2017-07-11
    Routledge

  • Environmental Communication and Travel Journalism

    Consumerism, Conflict and Concern

    By Lyn McGaurr

    Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors.…

    Paperback – 2017-06-30
    Routledge
    Routledge Studies in Environmental Communication and Media

  • Public Relations in the Nonprofit Sector

    Theory and Practice

    Edited by Richard D. Waters

    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations…

    Paperback – 2017-06-16
    Routledge
    Routledge Research in Public Relations

  • Public Relations Ethics and Professionalism

    The Shadow of Excellence

    By Johanna Fawkes

    Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the…

    Paperback – 2017-05-24
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Strategic Communication, Corporatism, and Eternal Crisis

    The Creel Century

    By Phil Graham

    This book traces a century of militarised communication that began in the United States in April, 1917, with the institution of the Committee on Public Information (CPI), headed by George Creel and tasked with persuading a divided US public to enter World War I. Creel achieved an historic feat of…

    Hardback – 2017-05-03
    Routledge
    Routledge Focus on Public Relations

  • Public Relations, Cooperation, and Justice

    From Evolutionary Biology to Ethics

    By Charles Marsh

    Modern approaches to public relations cluster into three camps along a continuum: conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity; redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and forms of…

    Hardback – 2017-04-24
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Personal Branding for Entrepreneurial Journalists and Creative Professionals

    By Sara Kelly

    Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the…

    Paperback – 2017-04-19
    Routledge

  • Corporate Social Responsibility, Sustainability and Public Relations

    Negotiating Multiple Complex Challenges

    By Donnalyn Pompper

    Paperback – 2017-04-16
    Routledge

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