Public Relations Products

  • Local Democracy, Journalism and Public Relations

    The changing dynamics in local media and public sector communications, 1st Edition

    By Adrian Roxan, Carmel O'Toole

    This is a critical examination the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constraints have left public sector media teams without the resources for robust citizen-facing communications. The ‘nose for news’ has been downgraded and local…

    Paperback – 2019-05-16 
    Routledge

  • Immersive Longform Storytelling

    Media, Technology, and Audience, 1st Edition

    By David Dowling

    A deep dive into the world of online and multimedia longform storytelling, this book charts the renaissance in deep reading, viewing and listening associated with the literary mind, and the resulting implications of its rise in popularity. David O. Dowling argues that although developments in…

    Paperback – 2019-04-05 
    Routledge

  • How to Succeed in a PR Agency

    Real Talk to Grow Your Career & Become Indispensable, 1st Edition

    By Kristin Johnson, Shalon Roth

    Learning how to be successful in a public relations (PR) agency is a stressful on-the-job, sink-or-swim, immersive experience. While other texts teach PR theory and practice, no other book guides early to mid-career PR professionals through the day-to-day life of working in an agency and the skills…

    Paperback – 2018-12-26
    Routledge

  • Media in War and Armed Conflict

    Dynamics of Conflict News Production and Dissemination, 1st Edition

    Edited by Romy Fröhlich

    This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and…

    Hardback – 2018-11-05
    Routledge
    Routledge Research in Communication Studies

  • Living Media Ethics

    Across Platforms, 2nd Edition

    By Michael Bugeja

    Winner of the Clifford G. Christians Award for Research in Media Ethics, Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tech media environment. As such the book departs from and yet complements traditional pedagogy in media…

    Paperback – 2018-10-30
    Routledge

  • Climate Change, Politics and the Press in Ireland

    1st Edition

    By David Robbins

    Media coverage of climate change has attracted much scholarly attention because the extent of such coverage has an agenda-setting effect and because the ways in which the coverage is framed can influence public perception of and engagement with the issue. However, certain gaps in our understanding…

    Hardback – 2018-10-16
    Routledge
    Routledge Focus on Environment and Sustainability

  • The Cultural Authority of Science

    Comparing across Europe, Asia, Africa and the Americas, 1st Edition

    Edited by Martin W Bauer, Petra Pansegrau, Rajesh Shukla

    The cultural authority of science is the authority that is granted to science in any particular context. This authority is as much a matter of image and perceived legitimacy as of statutory guarantee. However, while authority can be charismatic, based on tradition or based on competence, we would…

    Hardback – 2018-10-09
    Routledge
    Routledge Studies in Science, Technology and Society

  • Public Interest Communication

    Critical Debates and Global Contexts, 1st Edition

    Edited by Jane Johnston, Magda Pieczka

    Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in…

    Hardback – 2018-08-02
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • The Advertising Handbook

    4th Edition

    By Jonathan Hardy, Iain Macrury, Helen Powell

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and…

    Paperback – 2018-03-06
    Routledge
    Media Practice

  • Public Relations and Religion in American History

    Evangelism, Temperance, and Business, 1st Edition

    By Margot Opdycke Lamme

    Winner of The American Journalism Historians Association Book of the Year Award, 2015 This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great…

    Paperback – 2018-02-06
    Routledge
    Routledge Research in Public Relations

  • Pathways to Public Relations

    Histories of Practice and Profession, 1st Edition

    Edited by Burton St. John III, Margot Opdycke Lamme, Jacquie L'Etang

    Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th…

    Paperback – 2018-01-22
    Routledge
    Routledge New Directions in Public Relations & Communication Research

  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More, 4th Edition

    By Charles Marsh, David W. Guth, Bonnie Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and…

    Paperback – 2017-11-20
    Routledge

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