Public Relations Products

  • Exploring Communication Ethics

    A Socratic Approach, 1st Edition

    By Randy Bobbitt

    Exploring Communication Ethics is a comprehensive textbook on the ethical issues facing communication professionals in today’s rapidly changing media environment. Empowering students to respond to real-world ethical dilemmas by drawing upon philosophical principles, historical background,…

    Paperback – 2020-03-20 
    Routledge

  • Communicating Fashion Brands

    Theoretical and Practical Perspectives, 1st Edition

    By Emily Huggard, Jon Cope

    This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents,…

    Paperback – 2020-03-16 
    Routledge

  • The Public Relations Writer’s Handbook

    1st Edition

    By Whitney Lehmann

    From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienced contributors breaks down the most widely used types of public relations writing needed to become a PR pro. The Public Relations Writer&…

    Paperback – 2019-12-12
    Routledge

  • Becoming a Public Relations Writer

    Strategic Writing for Emerging and Established Media, 6th Edition

    By Ronald D. Smith

    The sixth edition of Becoming a Public Relations Writer continues its place as an essential guide to the writing process for public relations practice. Smith provides comprehensive examples, guidelines and exercises that allow students to both learn the fundamentals of public relations writing…

    Paperback – 2019-11-22
    Routledge

  • Cross-Cultural Journalism and Strategic Communication

    Storytelling and Diversity, 2nd Edition

    Edited by Maria E Len-Rios, Earnest L Perry

    Built using the hands-on and pioneering Missouri Method, this textbook prepares readers to write about and communicate with people of different backgrounds, offering real-world examples of how to practice excellent journalism and strategic communication that takes culture into account. No matter…

    Paperback – 2019-11-13
    Routledge

  • Media Today

    Mass Communication in a Converging World, 7th Edition

    By Joseph Turow

    This seventh edition of Joseph Turow’s pathbreaking media textbook uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. It teaches students to think critically about the role of media, and what these changes mean for their lives. The…

    Paperback – 2019-10-29
    Routledge

  • Rethinking Public Relations

    Persuasion, Democracy and Society, 3rd Edition

    By Kevin Moloney, Conor McGrath

    This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of…

    Paperback – 2019-07-25
    Routledge

  • Living Media Ethics

    Across Platforms, 2nd Edition

    By Michael Bugeja

    Winner of the Clifford G. Christians Award for Research in Media Ethics, Michael Bugeja’s Living Media Ethics posits that moral convergence is essential to address the complex issues of our high-tech media environment. As such the book departs from and yet complements traditional pedagogy in media…

    Paperback – 2018-10-30
    Routledge

  • Data-Driven Public Relations Research

    21st Century Practices and Applications, 1st Edition

    By Jim Eggensperger, Natalie Redcross

    The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients with more precision than ever. Applying tools that range from online surveys to social-media listening to applying big data with…

    Paperback – 2018-10-01
    Routledge

  • The Advertising Handbook

    4th Edition

    By Jonathan Hardy, Iain Macrury, Helen Powell

    The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and…

    Paperback – 2018-03-06
    Routledge
    Media Practice

  • Strategic Writing

    Multimedia Writing for Public Relations, Advertising and More, 4th Edition

    By Charles Marsh, David W. Guth, Bonnie Short

    In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and…

    Paperback – 2017-11-20
    Routledge

  • The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice, 2nd Edition

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical…

    Paperback – 2017-10-19
    Routledge

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