Media & Film Studies Products

  • Advertising and Public Relations Law

    3rd Edition

    By Carmen Maye, Roy L. Moore, Erik L. Collins

    Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the…

    Paperback – 2019-08-01 
    Routledge
    Routledge Communication Series

  • Social Media Measurement and Management

    Entrepreneurial Digital Analytics, 1st Edition

    By Jeremy Harris Lipschultz

    This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The…

    Paperback – 2019-07-18 
    Routledge

  • Theory for Art History

    2nd Edition

    By Jae Emerling

    Theory for Art History provides a concise and clear introduction to key contemporary theorists, including their lives, major works, and transformative ideas.   Written to reveal the vital connections between art history, aesthetics, and contemporary philosophy, this expanded, second edition…

    Paperback – 2019-06-21 
    Routledge
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  • The Social Media Journalist Handbook

    1st Edition

    By Yumi Wilson

    The Social Media Journalist Handbook teaches readers how to be a real-world social media journalist, tracing the evolution of the field to its current-day practice. This book establishes social media journalism as the latest and one of the most effective ways to practice journalism in the 21st…

    Paperback – 2019-06-21 
    Routledge

  • Inside Book Publishing

    6th Edition

    By Giles Clark, Angus Phillips

    Now fully revised and updated for its sixth edition, Inside Book Publishing is the classic introduction to the book publishing industry. Giles Clark and Angus Phillips offer authoritative coverage of all sectors of the industry from commercial fiction and non-fiction to educational publishing and…

    Paperback – 2019-06-20 
    Routledge

  • Digital Journalism Studies

    The Key Concepts, 1st Edition

    By Bob Franklin, Lily Canter

    Digital Journalism Studies: The Key Concepts provides an authoritative, research-based "first stop-must read" guide to the study of digital journalism. This cutting-edge text offers a particular focus on developments in digital media technologies and their implications for all aspects of the…

    Paperback – 2019-06-14 
    Routledge
    Routledge Key Guides

  • Cities and Cinema

    2nd Edition

    By Barbara Mennel

    The second edition of Cities and Cinema provides an updated survey of films about cities from their significance for modernity at the beginning of the twentieth century to contemporary relationship between virtual reality and urban space. The book demonstrates the importance of the filmic depiction…

    Paperback – 2019-06-11 
    Routledge
    Routledge Critical Introductions to Urbanism and the City

  • Arguing, Reasoning, and Thinking Well

    1st Edition

    By Robert Gass, John Seiter

    Arguing, Reasoning, and Thinking Well offers an engaging and accessible introduction to argumentation and critical thinking. With a pro-social focus, the volume encourages readers to value civility when engaged in arguing and reasoning. Authors Gass and Seiter, renowned for their friendly writing…

    Paperback – 2019-05-29 
    Routledge

  • Political Marketing

    Principles and Applications, 3rd Edition

    By Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte

    Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages…

    Paperback – 2019-05-27 
    Routledge

  • The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 7th Edition

    By Helen Katz

    This seventh edition of The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, it includes updated statistics and coverage of social…

    Paperback – 2019-05-24 
    Routledge
    Routledge Communication Series

  • Experimental Filmmaking and the Motion Picture Camera

    An Introductory Guide for Artists and Filmmakers, 1st Edition

    By Joel Schlemowitz

    Experimental Filmmaking and the Motion Picture Camera is an introductory guide to experimental filmmaking, surveying the practical methods of experimental film production as well as the history, theory and aesthetics of experimental approaches. Author Joel Schlemowitz explains the basic mechanism…

    Paperback – 2019-05-22 
    Routledge

  • How to Market Books

    6th Edition

    By Alison Baverstock, Susannah Bowen

    Over five editions, How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy. Industry professionals and students of Publishing Studies rely on the techniques and tactics in this invaluable book. With the…

    Paperback – 2019-05-17 
    Routledge

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