Semiotics Products

  • The Language of Branding

    Theory, Strategies, and Tactics

    By Dawn Lerman, David Luna, Robert J. Morais

    The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language…

    Paperback – 2016-08-31 
    Routledge

  • Analyzing Digital Fiction

    Edited by Alice Bell, Astrid Ensslin, Hans Rustad

    Written for and read on a computer screen, digital fiction pursues its verbal, discursive and conceptual complexity through the digital medium. It is fiction whose structure, form and meaning are dictated by the digital context in which it is produced and requires analytical approaches that are…

    Paperback – 2016-07-08 
    Routledge
    Routledge Studies in Rhetoric and Stylistics

  • Critical Multimodal Studies of Popular Discourse

    Edited by Emilia Djonov, Sumin Zhao

    Studies of multimodality have significantly advanced our understanding of the potential of different semiotic resources—verbal, visual, aural, and kinetic—to make meaning and allow people to achieve various social purposes such as persuading, entertaining, and explaining. Yet little is known about…

    Paperback – 2016-07-08 
    Routledge
    Routledge Studies in Multimodality

  • Film Semiotics, Metz, and Leone's Trilogy

    By Lane Roth

    Semiotics offers a systematic approach to analysing the stylistic structure of film. When this study was originally published in 1983 this was a recent addition to the methods of film study and it presents an explanation of film semiotics with direct application to comparative film research. It…

    Paperback – 2015-12-09
    Routledge
    Routledge Library Editions: Cinema

  • Multimodality in the Built Environment

    Spatial Discourse Analysis

    By Louise J. Ravelli, Robert J. McMurtrie

    This book provides an extended exploration of the multimodal analysis of spatial (three-dimensional) texts of the built environment, culminating in a holistic approach termed Spatial Discourse Analysis (SpDA). Based on existing frameworks frameworks of multimodal analysis, this book…

    Hardback – 2015-11-24
    Routledge
    Routledge Studies in Multimodality

  • Multimodality, Learning and Communication

    A social semiotic frame

    By Jeff Bezemer, Gunther Kress

    This state-of-the-art account of research and theorizing brings together multimodality, learning and communication through detailed analyses of signmakers and their meaning-making in museums, hospitals, schools and the home environment. By analyzing video recordings, photographs, screenshots and…

    Paperback – 2015-11-18
    Routledge

  • Embodied Metaphors in Film, Television, and Video Games

    Cognitive Approaches

    Edited by Kathrin Fahlenbrach

    In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which…

    Hardback – 2015-10-12
    Routledge
    Routledge Research in Cultural and Media Studies

  • Translation Theory and Development Studies

    A Complexity Theory Approach

    By Kobus Marais

    This book aims to provide a philosophical underpinning to translation and relate translation to development. The second aim flows from the first section’s argument that societies emerge out of, amongst others, complex translational interactions amongst individuals. It will do so by conceptualising…

    Paperback – 2015-07-16
    Routledge
    Routledge Advances in Translation and Interpreting Studies

  • Peirce

    By Albert Atkin

    Charles Sanders Peirce (1839-1914) is generally regarded as the founder of pragmatism, and one of the greatest ever American philosophers. Peirce is also widely known for his work on truth, his foundational work in mathematical logic, and an influential theory of signs, or semiotics. Albert Atkin…

    Paperback – 2015-07-09
    Routledge
    The Routledge Philosophers

  • Spoken and Written Discourse in Online Interactions

    A Multimodal Approach

    By Maria Grazia Sindoni

    Common patterns of interactions are altered in the digital world and new patterns of communication have emerged, challenging previous notions of what communication actually is in the contemporary age. Online configurations of interaction, such as video chats, blogging, and social networking…

    Paperback – 2015-07-06
    Routledge
    Routledge Studies in Multimodality

  • Language (Routledge Revivals)

    By Leonard Bloomfield

    First published in Great Britain in 1935, this Routledge Revival reissues one of the most influential works ever published in the field of linguistics. Leonard Bloomfield's Language is both a masterpiece of textbook writing and a classic of academic scholarship, which …

    Paperback – 2015-06-12
    Routledge

  • New Essays on the Nature of Propositions

    Edited by David Hunter, Gurpreet Rattan

    These are exciting times for philosophical theorizing about propositions, with the last 15 years seeing the development of new approaches and the emergence of new theorists. Propositions have been invoked to explain thought and cognition, the nature and attribution of mental states, language and…

    Hardback – 2015-05-20
    Routledge

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