Semiotics Products

  • Becoming-Social in a Networked Age

    By Neal Thomas

    This book examines the semiotic effects of protocols and algorithms at work in popular social media systems, bridging philosophical conversations in human-computer interaction (HCI) and information systems (IS) design with contemporary work in critical media, technology and software studies. Where…

    Hardback – 2017-12-31 
    Routledge
    Routledge Studies in New Media and Cyberculture

  • The Language of Branding

    Theory, Strategies, and Tactics

    By Dawn Lerman, Robert J. Morais, David Luna

    The Language of Branding: Theory, Strategies, and Tactics will teach marketing students how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language…

    Paperback – 2017-12-20 
    Routledge

  • Embodied Metaphors in Film, Television, and Video Games

    Cognitive Approaches

    Edited by Kathrin Fahlenbrach

    In cognitive research, metaphors have been shown to help us imagine complex, abstract, or invisible ideas, concepts, or emotions. Contributors to this book argue that metaphors occur not only in language, but in audio visual media well. This is all the more evident in entertainment media, which…

    Paperback – 2017-12-15 
    Routledge

  • Peirce’s Speculative Grammar

    Logic as Semiotics

    By Francesco Bellucci

    Peirce’s Speculative Grammar: Logic as Semiotics offers a comprehensive, philologically accurate, and exegetically ambitious developmental account of Peirce’s theory of speculative grammar. The book traces the evolution of Peirce’s grammatical writings from his early research on the classification…

    Hardback – 2017-10-04 
    Routledge
    Routledge Studies in American Philosophy

  • Advancing Multimodal and Critical Discourse Studies

    Interdisciplinary Research Inspired by Theo Van Leeuwen’s Social Semiotics

    Edited by Sumin Zhao, Emilia Djonov, Anders Björkvall, Morten Boeriis

    As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious…

    Hardback – 2017-09-23
    Routledge
    Routledge Studies in Multimodality

  • The Materiality of Writing

    A Trace Making Perspective

    Edited by Christian Mosbæk Johannessen, Theo van Leeuwen

    This book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and media we use in the process of trace-making. Taking a broad view of the act of writing, the volume…

    Hardback – 2017-09-22
    Routledge
    Routledge Studies in Multimodality

  • The Discourse of Physics

    Building Knowledge through Language, Mathematics and Image

    By Y. J. Doran

    This book provides a detailed model of both the discourse and knowledge of physics and offers insights toward developing pedagogy that improves how physics is taught and learned. Building on a rich history of applying a Systemic Functional Linguistics approach to scientific discourse, the book uses…

    Hardback – 2017-09-15
    Routledge
    Routledge Studies in Multimodality

  • Multimodality and Social Semiosis

    Communication, Meaning-Making, and Learning in the Work of Gunther Kress

    Edited by Margit Böck, Norbert Pachler

    Gunther Kress, one of the founders of social semiotics and multimodality, has made lasting contributions to these fields through his work in semiotics and meaning-making; power and identity; agency, design, production; and pedagogy and learning; in varied sites of transformation. This book brings…

    Paperback – 2017-06-16
    Routledge
    Routledge Studies in Multimodality

  • Semiotics: The Basics

    3rd Edition

    By Daniel Chandler

    This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language.  Demystifying what is a complex, highly interdisciplinary field, key questions covered include:   What are…

    Paperback – 2017-06-09
    Routledge
    The Basics

  • New Essays on Thomas Reid

    Edited by Patrick Rysiew

    Thomas Reid (1710-96) was a contemporary of both David Hume and Immanuel Kant, and a central figure in the Scottish School of Common Sense. Until recently, his work has been largely neglected, and often misunderstood. Like Kant, Reid cited Hume’s Treatise as the main spur to his own philosophical…

    Paperback – 2017-04-16
    Routledge

  • New Essays on the Nature of Propositions

    Edited by David Hunter, Gurpreet Rattan

    These are exciting times for philosophical theorizing about propositions, with the last 15 years seeing the development of new approaches and the emergence of new theorists. Propositions have been invoked to explain thought and cognition, the nature and attribution of mental states, language and…

    Paperback – 2017-04-16
    Routledge

  • Peirce on Perception and Reasoning

    From Icons to Logic

    Edited by Kathleen A. Hull, Richard Kenneth Atkins

    The founder of both American pragmatism and semiotics, Charles Sanders Peirce (1839–1914) is widely regarded as an enormously important and pioneering theorist. In this book, scholars from around the world examine the nature and significance of Peirce’s work on perception, iconicity, and…

    Hardback – 2017-03-28
    Routledge
    Routledge Studies in American Philosophy

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