Semiotics Products

  • The Language of Branding

    Theory, Strategies, and Tactics, 1st Edition

    By Dawn Lerman, Robert J. Morais, David Luna

    The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior. Luna and Lerman are among only a few researchers who take a multidisciplinary perspective on the ways language influences how…

    Paperback – 2017-12-13

  • Semiotics: The Basics

    3rd Edition

    By Daniel Chandler

    This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs…

    Paperback – 2017-06-09
    The Basics

  • Peirce

    1st Edition

    By Albert Atkin

    Charles Sanders Peirce (1839-1914) is generally regarded as the founder of pragmatism, and one of the greatest ever American philosophers. Peirce is also widely known for his work on truth, his foundational work in mathematical logic, and an influential theory of signs, or semiotics. Albert Atkin…

    Paperback – 2015-07-09
    The Routledge Philosophers

  • Dictionary of Symbols

    1st Edition

    By J. C. Cirlot

    The unvarying essential meanings of around 1,000 symbols and symbolic themes commonly found in the art, literature and thought of all cultures through the ages are clarified.…

    Hardback – 2015-07-01
    Routledge Dictionaries

  • The Language of Colour

    An introduction, 1st Edition

    By Theo van Leeuwen

    The Language of Colour provides a fresh and innovative approach to the study of colour from the co-author of the best-selling textbook, Reading Images. Moving on from the meanings of single colours, Theo van Leeuwen develops the theory that many different features shape the way we attach meaning…

    Paperback – 2010-12-01

  • The Routledge Companion to Semiotics

    1st Edition

    Edited by Paul Cobley

    The Routledge Companion to Semiotics provides the ideal introduction to semiotics, containing engaging essays from an impressive range of international leaders in the field. Topics covered include: the history, development, and uses of semiotics key theorists, including Saussure, Peirce and…

    Paperback – 2009-07-29
    Routledge Companions

  • Reading Images

    The Grammar of Visual Design, 2nd Edition

    By Gunther Kress, Theo van Leeuwen

    This second edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well…

    Paperback – 2006-03-30

  • Introducing Social Semiotics

    An Introductory Textbook, 1st Edition

    By Theo van Leeuwen

    Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and …

    Paperback – 2004-12-13

  • Roland Barthes

    1st Edition

    By Graham Allen

    Roland Barthes is a central figure in the study of language, literature, culture and the media. This book prepares readers for their first encounter with his crucial writings on some of the most important theoretical debates, including:*existentialism and Marxism*semiology, or the 'language of…

    Paperback – 2003-07-31
    Routledge Critical Thinkers

  • Structuralism and Semiotics

    2nd Edition

    By Terence Hawkes

    Published in 1977 as the first volume in the New Accents series, Structuralism and Semiotics made crucial debates in critical theory accessible to those with no prior knowledge of the field. Since then a generation of readers has used the book as an entry not only into structuralism and semiotics,…

    Paperback – 2003-07-17
    New Accents

  • Signs in Use

    An Introduction to Semiotics, 1st Edition

    By Jørgen Dines Johansen, Svend Erik Larsen

    Signs in Use is an accessible introduction to the study of semiotics.All organisms, from bees to computer networks, create signs, communicate, and exchange information. The field of semiotics explores the ways in which we use these signs to make inferences about the nature of the world.Signs in Use…

    Paperback – 2002-06-13

  • Critical Practice

    2nd Edition

    By Catherine Belsey

    What is poststructuralist theory, and what difference does it make to literary criticism? Where do we find the meaning of the text: in the author's head? in the reader's? Or do we, instead, make meaning in the practice of reading itself? If so, what part do our own values play in the process of…

    Paperback – 2002-05-16
    New Accents

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