Political Lobbying & Interest Groups Products

  • The Routledge Companion to Non-Market Strategy

    1st Edition

    Edited by Thomas C. Lawton, Tazeeb S. Rajwani

    It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives. Providing…

    Hardback – 2015-04-29
    Routledge
    Routledge Companions in Business, Management and Accounting

  • Routledge Handbook of Political Marketing

    1st Edition

    Edited by Jennifer Lees-Marshment

    With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the…

    Paperback – 2015-03-13
    Routledge

  • Routledge Handbook of Political Management

    1st Edition

    By Dennis W. Johnson

    The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political…

    Hardback – 2008-08-22
    Routledge

1Series in Political Lobbying & Interest Groups

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