Arts Administration Products

  • Managing Innovation and Cultural Management in the Digital Era

    The case of National Palace Museum

    Edited by Rua-Huan Tsaih, Tzu-Shian Han

    The world-class National Palace Museum (NPM) in Taiwan possesses a repository of the largest collection of Chinese cultural treasures of outstanding quality. Through implementing a two-organizational restructuring, and shifting its operational focus from being object-oriented to public-centered, it…

    Hardback – 2016-02-19 
    Routledge Frontiers of Business Management

  • Marketing Strategy for Creative and Cultural Industries

    By Bonita M. Kolb

    Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. Although there are a number of marketing principles which may be applied across the board, sector-contextual understanding can make a significant…

    Paperback – 2016-02-10 
    Mastering Management in the Creative and Cultural Industries

  • A New Economic Theory of Public Support for the Arts

    Evolution, Veblen and the predatory arts

    By Arnaldo Barone

    Should the arts receive public support? Can the arts survive in a modern capitalist society? Can economics shed light on the nature of public support, and whether there is a rationale for public intervention? This book undertakes to examine these questions as it explores the ways government and…

    Hardback – 2015-12-02
    Routledge Advances in Heterodox Economics

  • Understanding Art Markets

    Inside the world of art and business

    By Iain Robertson

    The global art market has recently been valued at close to $50bn - a rise of over 60% since the global financial crisis. These figures are driven by demand from China and other emerging markets, as well as the growing phenomenon of the artist bypassing dealers as a market force in his/her own right…

    Paperback – 2015-10-30

  • Building Better Arts Facilities

    Lessons from a U.S. National Study

    By Joanna Woronkowicz, D. Carroll Joynes, Norman Bradburn

    At the turn of the 21st century, a significant boom in the construction of cultural buildings took saw the creation of hundreds of performing arts centers, theaters, and museums. After these buildings were completed, however, many of these cultural organizations struggled to survive, or,…

    Paperback – 2015-09-29
    Routledge Research in Creative and Cultural Industries Management

  • Arts Management

    An entrepreneurial approach

    By Carla Walter

    Arts Management is designed as an upper division undergraduate and graduate level text that covers the principles of arts management. It is the most comprehensive, up to date, and technologically advanced textbook on arts management on the market. While the book does include the background…

    Paperback – 2015-06-01

  • Entrepreneurship for the Creative and Cultural Industries

    By Bonita Kolb

    Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them unprepared to make a…

    Paperback – 2015-04-08
    Mastering Management in the Creative and Cultural Industries

  • Cultural Policy

    Management, Value & Modernity in the Creative Industries

    By Dave o'Brien

    Contemporary society is complex; governed and administered by a range of contradictory policies, practices and techniques. Nowhere are these contradictions more keenly felt than in cultural policy. This book uses insights from a range of disciplines to aid the reader in understanding contemporary…

    Paperback – 2014-08-08

  • Strategic Pricing for the Arts

    By Michael Rushton

    With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should…

    Paperback – 2014-07-14

  • Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on…

    Paperback – 2014-07-14

  • The Serious Leisure Perspective

    An Introduction

    By Sam Elkington, Robert A. Stebbins

    The "Serious Leisure Perspective" (SLP) is a theoretical framework that can help us understand the complexities of modern leisure as both an activity and an experience. Bringing together the study of serious leisure, casual leisure and project-based leisure, it is an essential component of the…

    Paperback – 2014-07-14

  • Marketing for Cultural Organizations

    New Strategies for Attracting Audiences - third edition

    By Bonita M. Kolb

    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural…

    Paperback – 2013-06-24

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