Sports Marketing Products

  • Routledge Handbook of Sports Marketing

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than…

    Hardback – 2015-12-18 
    Routledge International Handbooks

  • The Olympic Legacy

    Social Scientific Explorations

    Edited by Alan Tomlinson

    This comprehensive collection provides an overview of social scientific perspectives on Olympic legacy, using specialist analyses and selected cases to illuminate the recurring anthropological, political, and sociological dimensions of the legacy debate. Drawing upon research conducted on the…

    Hardback – 2015-11-24
    Contemporary Issues in Social Science

  • Routledge Handbook of Theory in Sport Management

    Edited by George B. Cunningham, Janet S. Fink, Alison Doherty

    Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic…

    Hardback – 2015-10-26
    Routledge International Handbooks

  • Twenty20 and the Future of Cricket

    Edited by Chris Rumford

    Cricket is a sport which is currently undergoing a rapid and dramatic transformation. Traditionally thought of as an English summer game, limited in appeal to Britain and its Commonwealth, cricket has, in the past a few years, achieved a global profile. This is largely due to the development of a…

    Paperback – 2015-07-23
    Sport in the Global Society – Contemporary Perspectives

  • The Fantasy Sport Industry

    Games within Games

    By Andrew C. Billings, Brody J. Ruihley

    Fantasy sport has become big business. Recent estimates suggest that there as many as 27 million fantasy sport participants in the US alone, spending $1.5bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and…

    Paperback – 2015-05-22
    Routledge Research in Sport, Culture and Society

  • Sport Management and the Natural Environment

    Theory and Practice

    Edited by Jonathan M. Casper, Michael E. Pfahl

    With climate change and other environmental issues becoming increasingly prominent, any successful sport organization now has to incorporate environmental concerns into their business strategy, while all sport managers must understand how to implement environmental initiatives into their everyday…

    Paperback – 2015-05-11

  • Routledge Handbook of Sport Communication

    Edited by Paul M. Pedersen

    The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and…

    Paperback – 2015-03-23
    Routledge International Handbooks

  • Routledge Handbook of Sports Event Management

    Edited by Milena M. Parent, Jean-Loup Chappelet

    From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events,…

    Hardback – 2015-03-03
    Routledge International Handbooks

  • Sport Management in the Middle East

    A Case Study Analysis

    Edited by Mohammed Ben Sulayem, Sean O'Connor, David Hassan

    The Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier…

    Paperback – 2015-02-27

  • Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge…

    Paperback – 2015-02-06

  • Sport Heritage

    Edited by Gregory Ramshaw

    Sport has become an important avenue in how we interpret, remember, and maintain our heritage. Whether it is being applied in tourism marketing and development, employed as a vehicle for social cohesion, or utilized as a way of articulating personal and collective identities, sport heritage is a…

    Hardback – 2015-02-06

  • Introduction to Sport Marketing

    Second edition

    By Aaron C.T. Smith, Bob Stewart

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market…

    Paperback – 2015-01-06
    Sport Management Series

2Series in Sports Marketing

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