Sports Marketing Products

  • Sport Communication

    An International Approach

    By Chuka Onwumechili

    Sport is a global business. Now more than ever, sport communication professionals need to understand sport’s global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international…

    Paperback – 2017-08-10 
    Routledge

  • Numbers and Narratives

    Sport, History and Economics

    By Wray Vamplew

    This volume argues for a more quantitative, economic and theoretical approach to sports history. The author notes that sport can have peculiar economics as in no other industry do rival businesses have to cooperate to produce a sellable output. He also demonstrates, via a case study of early…

    Hardback – 2017-04-11
    Routledge
    Sport in the Global Society – Contemporary Perspectives

  • Routledge Handbook of Football Marketing

    Edited by Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier

    Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport…

    Hardback – 2017-03-23
    Routledge
    Routledge International Handbooks

  • Sport, Media and Mega-Events

    Edited by Lawrence A. Wenner, Andrew C. Billings

    Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the…

    Paperback – 2017-03-21
    Routledge

  • Contemporary Sport Marketing

    Global perspectives

    Edited by James J. Zhang, Brenda G. Pitts

    The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport…

    Hardback – 2017-02-09
    Routledge
    World Association for Sport Management Series

  • International Cases in the Business of Sport

    Edited by Simon Chadwick, Dave Arthur, John Beech

    Contemporary sport is big business. Major teams, leagues, franchises, merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition, International Cases in the Business of Sport presents an unparalleled range of cutting-edge…

    Paperback – 2017-01-20
    Routledge

  • Global Sport Management

    Contemporary issues and inquiries

    Edited by Brenda G. Pitts, James J. Zhang

    The international nature of the sport industry presents many management challenges and opportunities for sport organisations. This book brings together cutting-edge research from leading sport management scholars around the world, surveying a wide range of topics and issues facing the sport…

    Hardback – 2016-12-09
    Routledge
    World Association for Sport Management Series

  • Sports Marketing

    By Michael Fetchko, Donald P. Roy, Kenneth E. Clow

    For courses in Sports Marketing.Help students understand the business of sports through a practitioner’s perspective.Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed…

    Paperback – 2016-09-26
    Routledge

  • Sport Consumer Behaviour

    Marketing Strategies

    By Daniel C. Funk, Kostas Alexandris, Heath McDonald

    All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and…

    Paperback – 2016-07-18
    Routledge

  • Routledge Handbook of Sport and New Media

    Edited by Andrew C Billings, Marie Hardin

    New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes,…

    Paperback – 2016-05-05
    Routledge
    Routledge International Handbooks

  • Routledge Handbook of Sports Marketing

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than…

    Hardback – 2015-12-15
    Routledge
    Routledge International Handbooks

  • The Olympic Legacy

    Social Scientific Explorations

    Edited by Alan Tomlinson

    This comprehensive collection provides an overview of social scientific perspectives on Olympic legacy, using specialist analyses and selected cases to illuminate the recurring anthropological, political, and sociological dimensions of the legacy debate. Drawing upon research conducted on the…

    Hardback – 2015-11-24
    Routledge
    Contemporary Issues in Social Science

3Series in Sports Marketing

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