Sports Marketing Products

  • Social Entrepreneurship in Sport

    How Sport Can Deliver Social Wellbeing, 1st Edition

    By Vanessa Ratten

    The social role of sport enterprises is being increasingly recognized at both local and global levels. Sport has the ability to influence community cohesion, physical and mental health, social inclusivity, and provides positive role models across society. More businesses in sport are incorporating…

    Paperback – 2019-11-28 
    Routledge

  • Sport and Mediatization

    1st Edition

    By Kirsten Frandsen

    Contemporary society is highly media-saturated, and no sector more so than sport. Drawing on case studies from the Tour de France to fitness apps, this book introduces the concept of ‘mediatization’ and examines how media - historically and currently – are significant drivers for social and…

    Hardback – 2019-11-25 
    Routledge
    Routledge Research in Sport, Culture and Society

  • The Global Football Industry

    Marketing Perspectives, 1st Edition

    Edited by James J. Zhang, Brenda G. Pitts

    In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions…

    Paperback – 2019-11-22 
    Routledge

  • Football Club Management

    Insights from the Field, 1st Edition

    By Ian Lawrence

    The rapid global growth of the sport industry has prompted the need for a more commercial approach to the management of sport clubs. This book is the first study of its kind to focus on the management of professional football clubs, providing a real-world insight into management principles and…

    Paperback – 2019-11-22 
    Routledge

  • Sport Branding Insights

    1st Edition

    By Constantino Stavros, Aaron C.T. Smith

    In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to ‘brand’ – and therefore differentiate – a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking…

    Hardback – 2019-11-08 
    Routledge
    Sport Business Insights

  • Routledge Handbook of the Business of Women's Sport

    1st Edition

    Edited by Nancy Lough, Andrea N. Geurin

    Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all…

    Hardback – 2019-05-31
    Routledge
    Routledge International Handbooks

  • The Global Sport Economy

    Contemporary Issues, 1st Edition

    Edited by Michel Desbordes, Pascal Aymar, Christopher Hautbois

    This book examines the global sports ecosystem through three of its central pillars: Sport marketing, sports equipment manufacture and sales, and sport governance and organization. By focusing on these three themes, the book presents a nuanced and multi-faceted view of how the global sports economy…

    Hardback – 2019-05-28
    Routledge
    Routledge Research in Sport Business and Management

  • International Sport Marketing

    Issues and Practice, 1st Edition

    Edited by Michel Desbordes, André Richelieu

    How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue?  This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of…

    Hardback – 2019-04-29
    Routledge
    Routledge Research in Sport Business and Management

  • Global Sport Business

    Managing Resources and Opportunities, 1st Edition

    Edited by Brenda G. Pitts, James J. Zhang

    In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to…

    Hardback – 2019-03-20
    Routledge
    World Association for Sport Management Series

  • Managing Sport Organizations

    Responsibility for performance, 4th Edition

    By Daniel Covell, Sharianne Walker, Curt Hamakawa

    Now in a fully revised and updated fourth edition, Managing Sport Organizations introduces the fundamentals of sport management across every industry sector, from youth and intercollegiate sport to professional leagues. Bridging the gap between theory and practice, it covers every key topic, issue…

    Paperback – 2019-02-12
    Routledge

  • Numbers and Narratives

    Sport, History and Economics, 1st Edition

    By Wray Vamplew

    This volume argues for a more quantitative, economic and theoretical approach to sports history. The author notes that sport can have peculiar economics as in no other industry do rival businesses have to cooperate to produce a sellable output. He also demonstrates, via a case study of early…

    Paperback – 2018-12-19
    Routledge
    Sport in the Global Society – Contemporary Perspectives

  • Routledge Handbook of Football Business and Management

    1st Edition

    Edited by Simon Chadwick, Daniel Parnell, Paul Widdop, Christos Anagnostopoulos

    Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in…

    Hardback – 2018-11-28
    Routledge
    Routledge International Handbooks

3Series in Sports Marketing

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