Events Products

  • Sport Consumer Behaviour

    Marketing Strategies

    By Daniel C. Funk, Kostas Alexandris, Heath McDonald

    All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and…

    Paperback – 2016-07-28 
    Routledge

  • Managing Sport Mega-Events

    Edited by Stephen Frawley

    Managing Sport Mega-Events explores global developments in the management of sport mega-events. Sport mega-events such as the Olympic Games and the Football World Cup have been examined from a number of academic perspectives including history, sociology, politics, urban planning and economics. What…

    Paperback – 2016-07-04 
    Routledge

  • Olympic Exclusions

    Youth, Poverty and Social Legacies

    By Jacqueline Kennelly

    Olympic Games are sold to host city populations on the basis of legacy commitments that incorporate aid for the young and the poor. Yet little is known about the realities of marginalized young people living in host cities. Do they benefit from social housing and employment opportunities? Or do…

    Hardback – 2016-06-21 
    Routledge
    Routledge Critical Studies in Sport

  • Critical Event Studies

    By Karl Spracklen, Ian R. Lamond

    Within events management, events are commonly categorised within two axes, size and content. Along the size axis events range between the small scale and local, through major events, which garner greater media interest, to internationally significant hallmark and mega events such as the Edinburgh…

    Hardback – 2016-06-13 
    Routledge
    Routledge Advances in Event Research Series

  • Brazilian Sports History

    Edited by Mauricio Drumond, Victor Andrade de Melo

    Sport History is a growing field of study in Brazil. In the past decades, scholars from different areas have taken an increasing interest in studying how sports help us in understanding broader social, cultural, political and economic aspects of society. Barriers of language have often distanced…

    Hardback – 2016-06-03 
    Routledge
    Sport in the Global Society - Historical perspectives

  • Understanding the Olympics

    2nd Edition

    By John Horne, Garry Whannel

    The Olympic Games is unquestionably the greatest sporting event in the world, with billions of viewers across the globe. How did the Olympics evolve into this multi-national phenomenon? How can the Olympics help us to understand the relationship between sport and society? What will be the impact…

    Paperback – 2016-05-26 
    Routledge

  • Approaches and Methods in Event Studies

    Edited by Tomas Pernecky

    The recent proliferation of events as a subject of study in its own right has signalled the emergence of a new field – event studies. However, whilst the management-inspired notion of planned events, which strives for conceptual slenderness, may indeed be useful for event managers, the moment we…

    Hardback – 2016-05-24 
    Routledge
    Routledge Advances in Event Research Series

  • Visitor Attractions and Events

    Locations and linkages

    By Adi Weidenfeld, Richard Butler, Allan M. Williams

    Both visitor attractions and events play pivotal roles in the appeal of tourism destination regions to visitors by virtue of being the main motivator of tourist trips and determining consumers’ choices. However, more recently visitor attractions have become more multifaceted, have proliferated and…

    Hardback – 2016-05-17 
    Routledge
    Routledge Advances in Event Research Series

  • Managing Sustainable Tourism

    A legacy for the future, 2nd Edition

    By David L. Edgell Sr

    Managing Sustainable Tourism tackles the tough issues of tourism such as negative environmental impact and cultural degradation, and provides answers that don’t sacrifice positive economic growth. It offers practical plans for fostering harmonious relationships among local communities, the private…

    Paperback – 2016-03-28
    Routledge

  • Event Mobilities

    Politics, place and performance

    Edited by Kevin Hannam, Mary Mostafanezhad, Jillian Rickly

    Events from a mobilities perspective attend to moments in which individual networks coalesce in place but are not isolated in their performance as they often foster far-reaching and mobile networks of community. In so doing, individuals travel from varying distances to participate in localized…

    Hardback – 2016-03-24
    Routledge
    Routledge Advances in Event Research Series

  • Event Studies

    Theory, research and policy for planned events, 3rd Edition

    By Donald Getz, Stephen J. Page

    Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a…

    Paperback – 2016-02-23
    Routledge
    Events Management

  • Routledge Handbook of Sports Marketing

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than…

    Hardback – 2015-12-15
    Routledge
    Routledge International Handbooks

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