Events Marketing Products

  • Urban Events, Place Branding and Promotion

    Place Event Marketing, 1st Edition

    Edited by Waldemar Cudny

    Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminate information about a place. It provides a novel contribution to the literature, capturing the growing interest in place promotion, and…

    Hardback – 2019-10-07
    Routledge
    Routledge Contemporary Perspectives on Urban Growth, Innovation and Change

  • Mega-Events

    Placemaking, Regeneration and City-Regional Development, 1st Edition

    Edited by Graeme Evans

    This book brings together different perspectives of mega-event bidding, hosting and legacies. Their impact is considered through an international range of mega-events in terms of land use, political and socio-economic change, and the placemaking processes that accompany these area-based…

    Hardback – 2019-09-20
    Routledge

  • International Sport Marketing

    Issues and Practice, 1st Edition

    Edited by Michel Desbordes, André Richelieu

    How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue?  This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of…

    Hardback – 2019-04-29
    Routledge
    Routledge Research in Sport Business and Management

  • Marketing for Tourism and Hospitality

    Collaboration, Technology and Experiences, 1st Edition

    By Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang

    The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.…

    Paperback – 2019-03-21
    Routledge

  • Tourism Events in Asia

    Marketing and Development, 1st Edition

    Edited by Azizul Hassan, Anukrati Sharma

    The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly…

    Hardback – 2018-12-20
    Routledge
    Routledge Advances in Event Research Series

  • Contemporary Sport Marketing

    Global perspectives, 1st Edition

    Edited by James J. Zhang, Brenda G. Pitts

    The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport…

    Paperback – 2018-09-27
    Routledge
    World Association for Sport Management Series

  • The Routledge Handbook of Festivals

    1st Edition

    Edited by Judith Mair

    In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they…

    Hardback – 2018-08-22
    Routledge

  • Marketing Research for the Tourism, Hospitality and Events Industries

    1st Edition

    By Bonita Kolb

    This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct…

    Paperback – 2018-01-29
    Routledge

  • Routledge Handbook of Sports Marketing

    1st Edition

    Edited by Simon Chadwick, Nicolas Chanavat, Michel Desbordes

    Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than…

    Paperback – 2017-12-12
    Routledge
    Routledge International Handbooks

  • Sustainable Event Management

    A Practical Guide, 3rd Edition

    By Meegan Jones

    Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s largest festivals, music events, conferences and sporting events. As well as causing celebration and giving voice to issues, these public…

    Paperback – 2017-12-07
    Routledge

  • Events Management

    An Introduction, 2nd Edition

    By Charles Bladen, James Kennell, Emma Abson, Nick Wilde

    Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It…

    Paperback – 2017-11-02
    Routledge

  • Routledge Handbook of Hospitality Marketing

    1st Edition

    Edited by Dogan Gursoy

    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important…

    Hardback – 2017-10-02
    Routledge

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