Events Marketing Products

  • Routledge Handbook of Sports Event Management

    Edited by Milena M. Parent, Jean-Loup Chappelet

    From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events,…

    Hardback – 2015-03-03
    Routledge
    Routledge International Handbooks

  • Sports Marketing

    A Practical Approach

    By Larry DeGaris

    Any sports marketing student or prospective sports marketer has to understand in detail genuine industry trends and be able to recognise solutions to real-world scenarios. Sports Marketing: A Practical Approach is the first textbook to offer a comprehensive, engaging and practice-focused bridge…

    Paperback – 2015-02-06
    Routledge

  • Ambush Marketing in Sports

    By Gerd Nufer

    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with…

    Paperback – 2014-12-23
    Routledge
    Routledge Sports Marketing Series

  • Fundraising Management

    Analysis, Planning and Practice, 3rd Edition

    By Adrian Sargeant, Elaine Jay

    Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in…

    Paperback – 2014-07-18
    Routledge

  • Sponsorship in Marketing

    Effective Communication through Sports, Arts and Events

    By T. Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on…

    Paperback – 2014-07-14
    Routledge

  • Sustainable Event Management

    A Practical Guide, 2nd Edition

    By Meegan Jones

    Gatherings of people for a purpose always have and always will be a part of the human story. Those staging these events have a social and environmental responsibility to manage their impacts and enhance their positive lasting legacies. Written by a leader in the field, this book is a practical,…

    Paperback – 2014-05-07
    Routledge

  • Strategic Sports Event Management

    Third edition

    By Guy Masterman

    The hosting of sports events – whether large international events, or smaller niche events – can have a significant and long-lasting impact on the local environment, economy and society. Strategic Sports Event Management provides students and event managers with an insight into the strategic…

    Paperback – 2014-05-06
    Routledge

  • Food and Wine Events in Europe

    A Stakeholder Approach

    Edited by Alessio Cavicchi, Cristina Santini

    Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing…

    Hardback – 2014-03-27
    Routledge
    Routledge Advances in Event Research Series

  • Event Sponsorship

    By Ian McDonnell, Malcolm Moir

    This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of…

    Paperback – 2013-11-22
    Routledge

  • Promoting and Marketing Events

    Theory and Practice

    By Nigel Jackson

    This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics…

    Paperback – 2013-03-14
    Routledge

  • Events Management

    An Introduction

    By Charles Bladen, James Kennell, Emma Abson, Nick Wilde

    Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry…

    Paperback – 2012-02-10
    Routledge

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