Events Marketing Products

  • Sustainable Event Management

    A Practical Guide, 3rd Edition

    By Meegan Jones

    Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s largest festivals, music events, conferences and sporting events. As well as causing celebration and giving voice to issues these public…

    Paperback – 2017-12-12 
    Routledge

  • Events Management

    An Introduction, 2nd Edition

    By Charles Bladen, James Kennell, Emma Abson, Nick Wilde

    Contemporary events management is a diverse and challenging field. This introductory textbook fully explores the multidisciplinary nature of events management and provides the student with all the practical skills and professional knowledge they need in order to succeed in the events industry. It…

    Paperback – 2017-10-24 
    Routledge

  • Routledge Handbook of Hospitality Marketing

    Edited by Dogan Gursoy

    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important…

    Hardback – 2017-10-06 
    Routledge

  • Event Bidding

    Politics, Persuasion and Resistance

    By David McGillivray, Daniel Turner

    Bidding contests for sporting and cultural events are attracting increasing media and public attention. Yet, despite the cost, size and scale of these bidding contests, relatively little academic attention has been paid to the strategies and tactics used to develop successful bids. Event Bidding:…

    Paperback – 2017-08-22
    Routledge

  • Olympic Television

    Broadcasting the Biggest Show on Earth

    By Andrew C. Billings, James R. Angelini, Paul J. MacArthur

    As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This…

    Paperback – 2017-08-15
    Routledge

  • Routledge Handbook of Sports Event Management

    Edited by Milena M. Parent, Jean-Loup Chappelet

    From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events,…

    Paperback – 2017-06-21
    Routledge
    Routledge International Handbooks

  • A Practical Guide to Event Promotion

    By Nigel Jackson, Katie Angliss

    This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify…

    Paperback – 2017-06-20
    Routledge

  • Food and Wine Events in Europe

    A Stakeholder Approach

    Edited by Alessio Cavicchi, Cristina Santini

    Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing…

    Paperback – 2017-05-25
    Routledge
    Routledge Advances in Event Research Series

  • Routledge Handbook of Football Marketing

    Edited by Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier

    Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport…

    Hardback – 2017-03-23
    Routledge
    Routledge International Handbooks

  • Sport, Media and Mega-Events

    Edited by Lawrence A. Wenner, Andrew C. Billings

    Bringing together many of the most influential scholars in sport and media studies, this book examines the diverse ways that media influences our understanding of the world’s most important sport events, dubbed sports mega-events. It sheds new light on how these events have been changed by the…

    Paperback – 2017-03-21
    Routledge

  • Mega-events and Urban Image Construction

    Beijing and Rio de Janeiro

    By Anne-Marie Broudehoux

    While societies shape the way their cities look and are represented, urban images, in turn, nurture and structure social relations in multiple ways. Nowhere is this dialectical relationship between social processes and urban representations more visible than in the hosting of global spectacles such…

    Hardback – 2017-02-20
    Routledge
    Routledge Studies in Urbanism and the City

  • Contemporary Sport Marketing

    Global perspectives

    Edited by James J. Zhang, Brenda G. Pitts

    The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport…

    Hardback – 2017-02-09
    Routledge
    World Association for Sport Management Series

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