Events Promotion Products

  • Food and Wine Events in Europe

    A Stakeholder Approach

    Edited by Alessio Cavicchi, Cristina Santini

    Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing…

    Hardback – 2014-03-27
    Routledge Advances in Event Research Series

  • Promoting and Marketing Events

    Theory and Practice

    By Nigel Jackson

    This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics…

    Paperback – 2013-03-14

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