Events Promotion Products

  • Olympic Television

    Broadcasting the Biggest Show on Earth

    By Andrew C. Billings, James R. Angelini, Paul J. MacArthur

    As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global festival, the Olympics can be seen as both intensely nationalistic and a celebration of a shared sense of international community. This…

    Paperback – 2017-08-15
    Routledge

  • A Practical Guide to Event Promotion

    By Nigel Jackson, Katie Angliss

    This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify…

    Paperback – 2017-06-20
    Routledge

  • Food and Wine Events in Europe

    A Stakeholder Approach

    Edited by Alessio Cavicchi, Cristina Santini

    Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing…

    Paperback – 2017-05-25
    Routledge
    Routledge Advances in Event Research Series

  • Promoting and Marketing Events

    Theory and Practice

    By Nigel Jackson

    This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively it is essential to understand marketing, but it is also important to recognise that it is not just consumers who are the audience: other publics…

    Paperback – 2013-03-14
    Routledge

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