Sponsorship Products

  • Sponsorship in Marketing

    Effective Partnerships in Sports, Arts and Events, 2nd Edition

    By T Bettina Cornwell

    Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned,…

    Paperback – 2020-03-18 
    Routledge

  • Fundraising Management

    Analysis, Planning and Practice, 3rd Edition

    By Adrian Sargeant, Elaine Jay

    Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in…

    Paperback – 2014-07-18
    Routledge

  • Event Sponsorship

    1st Edition

    By Ian McDonnell, Malcolm Moir

    This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of…

    Paperback – 2013-11-22
    Routledge

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