Hospitality Marketing Products

  • Destination Marketing

    An international perspective

    Edited by Metin Kozak, Nazmi Kozak

    This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches.…

    Hardback – 2015-11-09 
    Routledge
    Routledge Advances in Tourism

  • The Routledge Handbook of Hospitality Management

    Edited by Ioannis S Pantelidis

    Hospitality is an industry characterised by its complex nature and numerous sectors including hotels, hostels, B&Bs, restaurants, pubs, nightclubs and contract catering. However, despite its segmentation, there are key issues that are pertinent to all subsectors. The Routledge Handbook of…

    Hardback – 2014-03-21
    Routledge

  • Hospitality Marketing

    2nd Edition

    By David Bowie, Francis Buttle

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied…

    Paperback – 2011-03-22
    Routledge

  • Handbook of Marketing Research Methodologies for Hospitality and Tourism

    By Roland Nykiel

    Discover the bridge between theory and applied research in the hospitality industryThe success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly…

    Paperback – 2007-08-13
    Routledge

1Series in Hospitality Marketing

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