Economics of Tourism Products

  • Events and Festivals

    Current Trends and Issues, 1st Edition

    Edited by Martin Robertson, Elspeth Frew

    Events and festivals have an increasingly vital role in our leisure lifestyles. We recognize them as part of our lives. For some, they are a very significant part of our lives. The network of festivals and events that either adorn the world now, or are planned for the future, can both serve to…

    Hardback – 2008-02-07

  • Micro-Clusters and Networks

    1st Edition

    By Ewen Michael

    This book introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry’s product is delivered by small business enterprises and that many of these are located…

    Hardback – 2006-09-19
    Routledge Advances in Tourism

  • Lifestyle Market Segmentation

    1st Edition

    By Art Weinstein, Dennis J Cahill

    The latest marketing guide from expert Dennis Cahill—that teaches how to effectively use lifestyle segmentation for marketing strategiesLifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to…

    Paperback – 2006-08-28

  • Tourism Local Systems and Networking

    1st Edition

    Edited by Luciana Lazzeretti, Clara S Petrillo

    This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry.Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become…

    Hardback – 2006-03-03

  • Handbook of Niche Marketing

    Principles and Practice, 1st Edition

    By Art Weinstein

    Get closer to “tailor made” marketing!Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche…

    Paperback – 2005-12-01

  • Marketing Planning Guide

    3rd Edition

    By Bruce Wrenn, Phylis M Mansfield

    THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material,…

    Paperback – 2005-11-09

  • Marketing Your Business

    A Guide to Developing a Strategic Marketing Plan, 1st Edition

    By Robert E Stevens, David L Loudon, Ronald A Nykiel

    Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It…

    Paperback – 2003-01-13

  • Forecasting Tourism Demand

    1st Edition

    By Douglas Frechtling

    'Forecasting tourism demand' is a text that no tourism professional can afford to be without. The tourism industry has experienced an overwhelming boom over recent years, and being able to predict future trends as accurately as possible is vital in the struggle to stay one step ahead of the…

    Hardback – 2001-05-25

  • Tourism Demand Modelling and Forecasting

    1st Edition

    Edited by Haiyan Song, S.F. Witt

    First Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.…

    Hardback – 2000-06-30

  • Consumer Behavior in Travel and Tourism

    1st Edition

    By Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld

    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality…

    Paperback – 2000-03-10

  • The Role of the Hospitality Industry in the Lives of Individuals and Families

    1st Edition

    By Pamela R Cummings, Francis A Kwansa, Marvin B Sussman

    The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give…

    Paperback – 1998-10-05

  • Fundamentals of Leisure Business Success

    A Manager's Guide to Achieving Success in the Leisure and Recreation Industry, 1st Edition

    By William Winston, Jonathan T Scott

    Easy to read and conducive to discussion, Fundamentals of Leisure Business Success: A Manager’s Guide to Achieving Success in the Leisure and Recreation Industry takes a practical, upbeat look at the world’s largest industry--leisure and recreation--and gives you practical tips and surefire…

    Hardback – 1998-07-17

3Series in Economics of Tourism

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