Economics of Tourism Products

  • Consumer Behavior in Travel and Tourism

    1st Edition

    By Kaye Sung Chon, Abraham Pizam, Yoel Mansfeld

    Containing original and previously unpublished theoretical and empirical studies, Consumer Behavior in Travel and Tourism will give professionals, professors, and researchers in the field up-to-date insight and information on trends, happenings, and findings in the international hospitality…

    Paperback – 2000-03-10
    Routledge

  • The Role of the Hospitality Industry in the Lives of Individuals and Families

    1st Edition

    By Pamela R Cummings, Francis A Kwansa, Marvin B Sussman

    The Role of the Hospitality Industry in the Lives of Individuals and Families explores the evolution of the hospitality industry and the relationships between hospitality providers, their families, and the guests they serve. Focusing on the human aspect of the business, this text will give…

    Paperback – 1998-10-05
    Routledge

  • Fundamentals of Leisure Business Success

    A Manager's Guide to Achieving Success in the Leisure and Recreation Industry, 1st Edition

    By William Winston, Jonathan T Scott

    Easy to read and conducive to discussion, Fundamentals of Leisure Business Success: A Manager’s Guide to Achieving Success in the Leisure and Recreation Industry takes a practical, upbeat look at the world’s largest industry--leisure and recreation--and gives you practical tips and surefire…

    Hardback – 1998-07-17
    Routledge

  • Marketing Your City, U.S.A.

    A Guide to Developing a Strategic Tourism Marketing Plan, 1st Edition

    By Kaye Sung Chon, Ronald A Nykiel, Elizabeth Jascolt

    With Marketing Your City, U.S.A.: A Guide to Developing a Strategic Marketing Plan, you’ll discover how easy it is to market your hometown to potential tourists. You’ll find a simple, sure-fire strategy proven to bring out the charm and beauty of any town, anywhere. You’ll learn ways to improve the…

    Paperback – 1998-07-16
    Routledge

  • Geography and Tourism Marketing

    1st Edition

    By Kaye Sung Chon

    Tourism is an extremely challenging business. Some strategies work phenomenally well sometimes and fail at others. You may be aware of the increased fragmentation of the consumer market and of the important role geography plays in tourist response but have difficulty finding a pattern to this…

    Paperback – 1997-09-22
    Routledge

  • How Consumers Pick a Hotel

    Strategic Segmentation and Target Marketing, 1st Edition

    By William Winston, Dennis J Cahill

    Venture through the pages of How Consumers Pick a Hotel to learn the steps of selecting a target and using consumer behavior applications to segment the market to reach your target. Much as a consumer goes through the process of selecting a satisfying hotel, you can choose to use the information…

    Paperback – 1997-06-18
    Routledge

  • Marketing Issues in Pacific Area Tourism

    1st Edition

    By Kaye Sung Chon, Chris Ryan, John C Crotts

    Marketing Issues in Pacific Area Tourism exposes researchers, tourism professionals, and students to the complexities of marketing issues in the most dynamic region in world tourism today. Dispelling commonly held Western assumptions, inviting new research, and stressing the importance of tourism…

    Paperback – 1997-05-07
    Routledge

  • Global Tourist Behavior

    1st Edition

    By Erdener Kaynak, Muzaffer Uysal

    Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide…

    Paperback – 1996-10-03
    Routledge

3Series in Economics of Tourism

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