The Tourism Industry Products

  • Marketing of Tourism Experiences

    1st Edition

    Edited by Noel Scott, Eric Laws, Philipp Boksberger

    This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no…

    Paperback – 2012-05-30

  • Creating Island Resorts

    1st Edition

    By Brian King

    This work studies tropical island resorts, the people who live and work there and the tourists who visit them. The author includes, but goes beyond the more commonly encountered marketing and economic analyses of resort destinations, by examining social, cultural, mythical, environmental,…

    Paperback – 2011-12-13
    Routledge Advances in Tourism

  • Tourism and Tibetan Culture in Transition

    A Place called Shangrila, 1st Edition

    By Ashild Kolas

    This book explores the relationship between tourism, culture and ethnic identity in Tibet in , focusing in particular on Shangrila, a Tibetan region in Southwest China, to show how local ‘Tibetan culture’ is reconstructed as a marketable commodity for tourists. It analyses the socio-economic…

    Paperback – 2011-06-13
    Routledge Contemporary China Series

  • Torkildsen's Sport and Leisure Management

    6th Edition

    Edited by Rob Wilson, Chris Platts, Daniel Plumley

    For nearly thirty years George Torkildsen’s classic textbook has been the most comprehensive and engaging introduction to sport and leisure management available to students at all levels. Now in a fully revised sixth edition, it is still the only textbook that covers all the key topics taught…

    Paperback – 2010-11-09

  • Sport, Physical Recreation and the Law

    1st Edition

    By Hazel Hartley

    It is important for anybody involved in sport and physical recreation to be aware of the legal context in which their activity takes place, to develop an understanding of their legal responsibilities and to know what might happen if something goes wrong. Sport, Physical Recreation and the Law is…

    Paperback – 2009-06-26

  • International Tourism

    1st Edition

    By Yvette Reisinger, Frederic Dimanche

    In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national…

    Paperback – 2009-03-30

  • Marketing in Travel and Tourism

    4th Edition

    By Victor Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod

    Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of…

    Paperback – 2009-03-20

  • Managerial Competence within the Tourism and Hospitality Service Industries

    Global Cultural Contextual Analysis, 1st Edition

    By John Saee

    This book examines cross-cultural managerial competence across all managerial functions. Focusing particularly on the hospitality and tourism industry, editor Saee examines the cross-cultural implications of planning: workplace communication, recruitment/promotion, induction, training, supervision,…

    Paperback – 2008-12-05
    Routledge Advances in Management and Business Studies

  • Marketing Communications in Tourism and Hospitality

    1st Edition

    By Scott McCabe, Scott McCabe

    The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies.How can marketing…

    Paperback – 2008-10-30

  • Managing Airports

    3rd Edition

    By Anne Graham

    Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry.Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes…

    Paperback – 2008-09-10

  • eTourism case studies:

    1st Edition

    Edited by Roman Egger, Dimitrios Buhalis

    eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions.Divided into six sections this book explores the newest developments in this field,…

    Paperback – 2008-08-08

  • Understanding the Global Spa Industry

    1st Edition

    Edited by Gerard Bodeker, Gerry Bodeker, Marc Cohen, Marc Cohen

    The spa industry is currently the fastest growing segment of the hospitality and leisure industry with revenues exceeding those from amusement parks, box office receipts, vacation ownership gross sales and ski resort ticket sales.Understanding the Global Spa Industry is the first book to examine…

    Paperback – 2008-05-15

2Series in The Tourism Industry

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