Tourism Marketing Products

  • Cruise Tourism in the Caribbean

    Selling Sunshine, 1st Edition

    Edited by Martha Honey

    This book explores the lessons learned from half a century of Caribbean cruise tourism; one of the most popular and profitable sectors of the tourism industry. The modern-day cruise industry dates from the 1960s when the three major cruise lines, Carnival, Royal Caribbean, and Norwegian, set up…

    Paperback – 2019-06-27 
    Routledge

  • Sustainable Tourism and Indigenous Peoples

    1st Edition

    Edited by Anna Carr, Lisa Ruhanen, Michelle Whitford, Bernard Lane

    This book provides a comprehensive, detailed and insight rich review of both the positive (capacity building, cultural conservation and economic opportunities) and negative (commodification, cultural change and possible loss of ownership and control) aspects of tourism development in indigenous…

    Paperback – 2019-05-20 
    Routledge

  • City Branding and Promotion

    The Strategic Approach, 1st Edition

    By Waldemar Cudny

    This book explores theoretical concepts of strategic promotion and place branding in cities. It outlines the issues associated with strategic management of urban territories and highlights various types of development strategies that seek to encourage socio-economic development, growth and city…

    Hardback – 2019-05-03 
    Routledge
    Routledge Contemporary Perspectives on Urban Growth, Innovation and Change

  • Tourism and Hospitality in Conflict-Ridden Destinations

    1st Edition

    Edited by Rami K. Isaac, Erdinç Çakmak, Richard Butler

    Tourism and Hospitality in Conf lict-Ridden Destinations provides insight into the various types of current and post-conf lict destinations worldwide and the steps that might be taken to transform them into future tourist destinations. Through both a conceptual and demonstrative approach, this book…

    Hardback – 2019-04-17
    Routledge
    Contemporary Geographies of Leisure, Tourism and Mobility

  • Marketing for Tourism and Hospitality

    Collaboration, Technology and Experiences, 1st Edition

    By Alan Fyall, Patrick Legohérel, Isabelle Frochot, Youcheng Wang

    The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.…

    Paperback – 2019-03-21
    Routledge

  • Slow Tourism, Food and Cities

    Pace and the Search for the "Good Life", 1st Edition

    Edited by Michael Clancy

    Slow Food began in the late 1980s as a response to the spread of fast food establishments and as a larger statement against globalization and the perceived deterioration of modern life. Since then, slow practices have permeated into other areas, including cities and territories and travel and…

    Paperback – 2019-03-05
    Routledge
    Routledge Advances in Tourism

  • Japanese Popular Culture and Contents Tourism

    1st Edition

    Edited by Philip A. Seaton, Takayoshi Yamamura

    Contents tourism is tourism induced by the contents (narratives, characters, locations and other creative elements) of films, novels, games, manga, anime, television dramas and other forms of popular culture. Amidst the boom in global interest in Japanese popular culture, the utilization of popular…

    Paperback – 2019-01-08
    Routledge

  • Tourism Events in Asia

    Marketing and Development, 1st Edition

    Edited by Azizul Hassan, Anukrati Sharma

    The roles and impacts of planned events within tourism are of increasing importance for destination competitiveness. Tourism Events in Asia is a unique contribution to the understanding of the impacts of events in the development planning, promotion and marketing of destinations in the rapidly…

    Hardback – 2018-12-20
    Routledge
    Routledge Advances in Event Research Series

  • Gastronomy and Local Development

    The Quality of Products, Places and Experiences, 1st Edition

    Edited by Nicola Bellini, Cécile Clergeau, Olivier Etcheverria

    Gastronomy, particularly gourmet tourism, is widely acknowledged as having a powerful impact on local development. Public policies have developed in response to research, highlighting gastronomy as key in a successful tourism economy. However, research thus far has not fully explored the underlying…

    Hardback – 2018-10-22
    Routledge
    Routledge Advances in Regional Economics, Science and Policy

  • Marketing and Managing Tourism Destinations

    2nd Edition

    By Alastair M. Morrison

    Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations…

    Paperback – 2018-09-06
    Routledge

  • Taste, Consumption and Markets

    An Interdisciplinary Volume, 1st Edition

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-09-04
    Routledge
    Routledge Interpretive Marketing Research

  • The Rise of Thana-Capitalism and Tourism

    1st Edition

    By Maximiliano E. Korstanje

    We live in a society that is bombarded by news of accidents, disasters and terrorist attacks. We are obsessed by the presence of death. It is commodified in newspapers, the media, entertainment and in our cultural consumption. This book explores the notion of an emergent class of “death-seekers”…

    Paperback – 2018-08-06
    Routledge

2Series in Tourism Marketing

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