Tourism Marketing Products

  • A Practical Guide to Event Promotion

    By Nigel Jackson, Katie Angliss

    This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify…

    Paperback – 2017-07-04 
    Routledge

  • Wellness Tourism

    A Destination Perspective

    Edited by Cornelia Voigt, Christof Pforr

    Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consumption and production. In this context wellness has developed into a significant dimension of tourism in a number of new and long established…

    Paperback – 2017-06-10 
    Routledge
    Routledge Advances in Tourism

  • Wine and Identity

    Branding, Heritage, Terroir

    Edited by Matt Harvey, Leanne White, Warwick Frost

    In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists.  To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine…

    Paperback – 2017-06-10 
    Routledge
    Routledge Studies of Gastronomy, Food and Drink

  • Contemporary Tourist Experience

    Concepts and Consequences

    Edited by Richard Sharpley, Philip Stone

    This significant and timely volume aims to provide a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insight into emergent…

    Paperback – 2017-06-02 
    Routledge
    Advances in Tourism

  • The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

    Edited by Saurabh Kumar Dixit

    Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an…

    Hardback – 2017-04-10 
    Routledge

  • The Rise of Thana-Capitalism and Tourism

    By Maximiliano E. Korstanje

    We live in a society that is bombarded by news of accidents, disasters and terrorist attacks. We are obsessed by the presence of death. It is commodified in newspapers, the media, entertainment and in our cultural consumption. This book explores the notion of an emergent class of “death-seekers”…

    Hardback – 2016-11-24
    Routledge

  • Hospitality Marketing

    3rd Edition

    By David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied…

    Paperback – 2016-09-29
    Routledge

  • Japanese Popular Culture and Contents Tourism

    Edited by Philip A. Seaton, Takayoshi Yamamura

    Contents tourism is tourism induced by the contents (narratives, characters, locations and other creative elements) of films, novels, games, manga, anime, television dramas and other forms of popular culture. Amidst the boom in global interest in Japanese popular culture, the utilization of popular…

    Hardback – 2016-09-26
    Routledge

  • Events Marketing Management

    A consumer perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the…

    Paperback – 2016-08-30
    Routledge

  • Consumer Behaviour in Tourism

    3rd Edition

    By Susan Horner, John Swarbrooke

    Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a…

    Paperback – 2016-04-21
    Routledge

  • Pilgrimage in the Marketplace

    By Ian Reader

    The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the…

    Paperback – 2015-12-18
    Routledge
    Routledge Studies in Pilgrimage, Religious Travel and Tourism

  • Destination Marketing

    Essentials, 2nd Edition

    By Steven Pike

    Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This…

    Paperback – 2015-12-14
    Routledge

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