Tourism Marketing Products

  • Slow Tourism, Food and Cities

    Pace and the Search for the ‘Good Life’

    Edited by Michael Clancy

    Slow Food began in the late 1980s as a response to the spread of fast food establishmentsand as a larger statement against globalization and the perceived deterioration of modern life. Since then, slow practices have permeated into other areas, including cities and territories and travel and…

    Hardback – 2017-09-05 
    Routledge
    Routledge Advances in Tourism

  • Innovation and Tourism Destination Development

    Edited by Henrik Halkier, Marek Kozak, Bo Svensson

    Tourism is a central part of regional development strategies in many localities around Europe, not just in traditional coastal or mountain resorts but also in areas without a strong track record with regard to visitor economy. In a globalising world, destinations can no longer take their…

    Paperback – 2017-08-20 
    Routledge

  • A Practical Guide to Event Promotion

    By Nigel Jackson, Katie Angliss

    This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify…

    Paperback – 2017-06-20 
    Routledge

  • Wellness Tourism

    A Destination Perspective

    Edited by Cornelia Voigt, Christof Pforr

    Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consumption and production. In this context wellness has developed into a significant dimension of tourism in a number of new and long established…

    Paperback – 2017-06-10 
    Routledge
    Routledge Advances in Tourism

  • Wine and Identity

    Branding, Heritage, Terroir

    Edited by Matt Harvey, Leanne White, Warwick Frost

    In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists.  To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine…

    Paperback – 2017-06-10 
    Routledge
    Routledge Studies of Gastronomy, Food and Drink

  • Contemporary Tourist Experience

    Concepts and Consequences

    Edited by Richard Sharpley, Philip Stone

    This significant and timely volume aims to provide a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insight into emergent…

    Paperback – 2017-06-02 
    Routledge
    Advances in Tourism

  • The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

    Edited by Saurabh Kumar Dixit

    Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms ‘traveller behaviour’, ‘tourist behaviour’ or ‘guest behaviour’. Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an…

    Hardback – 2017-04-03
    Routledge

  • The Rise of Thana-Capitalism and Tourism

    By Maximiliano E. Korstanje

    We live in a society that is bombarded by news of accidents, disasters and terrorist attacks. We are obsessed by the presence of death. It is commodified in newspapers, the media, entertainment and in our cultural consumption. This book explores the notion of an emergent class of “death-seekers”…

    Hardback – 2016-11-24
    Routledge

  • Hospitality Marketing

    3rd Edition

    By David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied…

    Paperback – 2016-09-29
    Routledge

  • Japanese Popular Culture and Contents Tourism

    Edited by Philip A. Seaton, Takayoshi Yamamura

    Contents tourism is tourism induced by the contents (narratives, characters, locations and other creative elements) of films, novels, games, manga, anime, television dramas and other forms of popular culture. Amidst the boom in global interest in Japanese popular culture, the utilization of popular…

    Hardback – 2016-09-26
    Routledge

  • Events Marketing Management

    A consumer perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the…

    Paperback – 2016-08-30
    Routledge

  • Consumer Behaviour in Tourism

    3rd Edition

    By Susan Horner, John Swarbrooke

    Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a…

    Paperback – 2016-04-21
    Routledge

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