Tourism Marketing Products

  • Events Marketing Management

    A consumer perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the…

    Paperback – 2016-09-12 
    Routledge
    War and International Politics in South Asia

  • Consumer Behaviour in Tourism

    3rd Edition

    By Susan Horner, John Swarbrooke

    Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a…

    Paperback – 2016-04-21
    Routledge

  • Destination Marketing

    Essentials, 2nd Edition

    By Steven Pike

    Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This…

    Paperback – 2015-12-14
    Routledge

  • Marketing Destinations and Venues for Conferences, Conventions and Business Events

    2nd Edition

    By Tony Rogers, Rob Davidson

    Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues…

    Paperback – 2015-11-12
    Routledge
    Events Management

  • Destination Marketing

    An international perspective

    Edited by Metin Kozak, Nazmi Kozak

    This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches.…

    Hardback – 2015-11-05
    Routledge
    Routledge Advances in Tourism

  • Nation Branding

    Concepts, Issues, Practice, 2nd Edition

    By Keith Dinnie

    Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation…

    Paperback – 2015-08-26
    Routledge

  • Advances in Tourism Destination Marketing

    Managing Networks

    Edited by Metin Kozak, Juergen Gnoth

    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and…

    Paperback – 2015-08-26
    Routledge

  • Heritage and the Olympics

    People, Place and Performance

    Edited by Sean Gammon, Gregory Ramshaw, Emma Waterton

    The Olympic Games have evolved into the most prestigious sport event on the planet. As a consequence, each Games generates more and more interest from the academic community. Sociology, politics, geography and history have all played a part in helping to understand the meanings and implications of…

    Paperback – 2015-07-23
    Routledge

  • Environmental Communication and Travel Journalism

    Consumerism, Conflict and Concern

    By Lyn McGaurr

    Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors.…

    Hardback – 2015-07-21
    Routledge
    Routledge Studies in Environmental Communication and Media

  • Innovation and Tourism Destination Development

    Edited by Henrik Halkier, Marek Kozak, Bo Svensson

    Tourism is a central part of regional development strategies in many localities around Europe, not just in traditional coastal or mountain resorts but also in areas without a strong track record with regard to visitor economy. In a globalising world, destinations can no longer take their…

    Hardback – 2015-05-13
    Routledge

  • Tourist Customer Service Satisfaction

    An Encounter Approach

    By Francis Noe, Muzaffer Uysal

    Customer satisfaction and loyalty in the tourism sector is highly dependent upon the behaviours of front-line service providers. Service is about people, how they relate to one another, fulfill each other’s needs and ultimately care for each other. Yet surprisingly there are few or any books which…

    Paperback – 2015-05-08
    Routledge

  • Tourism in National Capitals and Global Change

    Edited by Robert Maitland

    At a time of increasing city competition, national capitals are at the forefront of efforts to gain competitive advantage for themselves and their nation, to project a distinctive and positive image and to score well in global city league tables. They are frequently their country’s main tourist…

    Paperback – 2015-04-27
    Routledge

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