Tourism Marketing Products

  • Inclusive Place Branding

    Critical Perspectives on Theory and Practice

    Edited by Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou

    Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods - catchy slogans, colourful logos, "star-chitects", bidding for City of Culture status etc - that are applied as…

    Hardback – 2017-11-24 
    Routledge
    Routledge Studies in Critical Marketing

  • Theming Asia

    Culture, Nature and Heritage in a Transforming Environment

    Edited by Maribeth Erb, Chin Ee Ong

    Theming Asia: Culture, Nature and Heritage in a Transforming Environment presents a theoretical, thematic and empirical examination of theming, theme parks and themed spaces in contemporary Asia. Drawing on cases from China, Hong Kong, Japan, Kazakhstan, Malaysia and Singapore, it details how the…

    Hardback – 2017-11-09 
    Routledge

  • Travel Marketing and Popular Photography in Britain, 1888–1939

    Reading the Travel Image

    By Sara Dominici

    This book explores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939. The book examines the implications of people’s increasing familiarity with the language and possibilities of photography on…

    Hardback – 2017-10-23 
    Routledge
    Routledge History of Photography

  • Routledge Handbook of Hospitality Marketing

    Edited by Dogan Gursoy

    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important…

    Hardback – 2017-10-10 
    Routledge

  • Sustainable Tourism and Indigenous Peoples

    Edited by Anna Carr, Lisa Ruhanen, Michelle Whitford, Bernard Lane

    This book provides a comprehensive, detailed and insight rich review of both the positive (capacity building, cultural conservation and economic opportunities) and negative (commodification, cultural change and possible loss of ownership and control) aspects of tourism development in indigenous…

    Hardback – 2017-09-13 
    Routledge

  • Slow Tourism, Food and Cities

    Pace and the Search for the "Good Life"

    Edited by Michael Clancy

    Slow Food began in the late 1980s as a response to the spread of fast food establishments and as a larger statement against globalization and the perceived deterioration of modern life. Since then, slow practices have permeated into other areas, including cities and territories and travel and…

    Hardback – 2017-08-29 
    Routledge
    Routledge Advances in Tourism

  • Environmental Communication and Travel Journalism

    Consumerism, Conflict and Concern

    By Lyn McGaurr

    Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors.…

    Paperback – 2017-06-30
    Routledge
    Routledge Studies in Environmental Communication and Media

  • A Practical Guide to Event Promotion

    By Nigel Jackson, Katie Angliss

    This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify…

    Paperback – 2017-06-20
    Routledge

  • Innovation and Tourism Destination Development

    Edited by Henrik Halkier, Marek Kozak, Bo Svensson

    Tourism is a central part of regional development strategies in many localities around Europe, not just in traditional coastal or mountain resorts but also in areas without a strong track record with regard to visitor economy. In a globalising world, destinations can no longer take their…

    Paperback – 2017-06-07
    Routledge

  • Contemporary Tourist Experience

    Concepts and Consequences

    Edited by Richard Sharpley, Philip Stone

    This significant and timely volume aims to provide a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insight into emergent…

    Paperback – 2017-05-25
    Routledge
    Advances in Tourism

  • Wellness Tourism

    A Destination Perspective

    Edited by Cornelia Voigt, Christof Pforr

    Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consumption and production. In this context wellness has developed into a significant dimension of tourism in a number of new and long established…

    Paperback – 2017-05-25
    Routledge
    Routledge Advances in Tourism

  • Wine and Identity

    Branding, Heritage, Terroir

    Edited by Matt Harvey, Leanne White, Warwick Frost

    In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists.  To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine…

    Paperback – 2017-05-24
    Routledge
    Routledge Studies of Gastronomy, Food and Drink

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