Tourism Marketing Products

  • The Routledge Handbook of Destination Marketing

    Edited by Dogan Gursoy, Christina G. Chi

    This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, the handbook discusses cutting edge marketing questions such as innovation in…

    Hardback – 2018-03-28 
    Routledge

  • Taste, Consumption and Markets

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-03-01 
    Routledge
    Routledge Interpretive Marketing Research

  • Marketing Research for the Tourism, Hospitality and Events Industries

    By Bonita Kolb

    This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. The book contains essential information on how to conduct…

    Paperback – 2018-02-22 
    Routledge

  • Co-Creation, Innovation and New Service Development

    The Case of Videogames Industry

    By Jedrzej Czarnota

    Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to…

    Hardback – 2018-01-08 
    Routledge
    Routledge Interpretive Marketing Research

  • Marketing for Sustainable Tourism

    Edited by Xavier Font, Scott McCabe

    Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of…

    Hardback – 2017-12-13 
    Routledge

  • Co-Creating Tourism Research

    Towards Collaborative Ways of Knowing

    Edited by Carina Ren, Gunnar Thór Jóhannesson, René van der Duim

    Co-creation has become a buzzword in many social science disciplines, in business as well as in tourism studies. Given the prominence of co-creation, surprisingly little discussion has evolved around its implications for research practices and knowledge production as well as what challenges there…

    Hardback – 2017-12-08 
    Routledge
    Contemporary Geographies of Leisure, Tourism and Mobility

  • Theming Asia

    Culture, Nature and Heritage in a Transforming Environment

    Edited by Maribeth Erb, Chin Ee Ong

    Theming Asia: Culture, Nature and Heritage in a Transforming Environment presents a theoretical, thematic and empirical examination of theming, theme parks and themed spaces in contemporary Asia. Drawing on cases from China, Hong Kong, Japan, Kazakhstan, Malaysia and Singapore, it details how the…

    Hardback – 2017-12-07 
    Routledge

  • Inclusive Place Branding

    Critical Perspectives on Theory and Practice

    Edited by Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou

    Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as…

    Hardback – 2017-11-30 
    Routledge
    Routledge Studies in Critical Marketing

  • Travel Marketing and Popular Photography in Britain, 1888–1939

    Reading the Travel Image

    By Sara Dominici

    This book explores how popular photography influenced the representation of travel in Britain in the period from the Kodak-led emergence of compact cameras in 1888, to 1939. The book examines the implications of people’s increasing familiarity with the language and possibilities of photography on…

    Hardback – 2017-10-06
    Routledge
    Routledge History of Photography

  • Routledge Handbook of Hospitality Marketing

    Edited by Dogan Gursoy

    This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important…

    Hardback – 2017-10-02
    Routledge

  • Sustainable Tourism and Indigenous Peoples

    Edited by Anna Carr, Lisa Ruhanen, Michelle Whitford, Bernard Lane

    This book provides a comprehensive, detailed and insight rich review of both the positive (capacity building, cultural conservation and economic opportunities) and negative (commodification, cultural change and possible loss of ownership and control) aspects of tourism development in indigenous…

    Hardback – 2017-09-19
    Routledge

  • Slow Tourism, Food and Cities

    Pace and the Search for the "Good Life"

    Edited by Michael Clancy

    Slow Food began in the late 1980s as a response to the spread of fast food establishments and as a larger statement against globalization and the perceived deterioration of modern life. Since then, slow practices have permeated into other areas, including cities and territories and travel and…

    Hardback – 2017-08-24
    Routledge
    Routledge Advances in Tourism

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