Tourism Marketing Products

  • The Rise of Thana-Capitalism and Tourism

    By Maximiliano E. Korstanje

    We live in a society that is bombarded by news of accidents, disasters and terrorist attacks. We are obsessed by the presence of death. It is commodified in newspapers, the media, entertainment, and in our cultural consumption. This book explores the notion of an emergent class of ‘death seekers’…

    Hardback – 2016-12-07 
    Routledge

  • Hospitality Marketing

    3rd Edition

    By David Bowie, Francis Buttle, Maureen Brookes, Anastasia Mariussen

    This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied…

    Paperback – 2016-10-10 
    Routledge

  • Japanese Popular Culture and Contents Tourism

    Edited by Philip A. Seaton, Takayoshi Yamamura

    Contents tourism is tourism induced by the contents (narratives, characters, locations and other creative elements) of films, novels, games, manga, anime, television dramas and other forms of popular culture. Amidst the boom in global interest in Japanese popular culture, the utilization of popular…

    Hardback – 2016-09-29
    Routledge

  • Events Marketing Management

    A consumer perspective

    By Ivna Reic

    This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the…

    Paperback – 2016-09-08
    Routledge

  • Consumer Behaviour in Tourism

    3rd Edition

    By Susan Horner, John Swarbrooke

    Now fully revised and updated, the third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a…

    Paperback – 2016-04-21
    Routledge

  • Pilgrimage in the Marketplace

    By Ian Reader

    The study of pilgrimage often centres itself around miracles and spontaneous populist activities. While some of these activities and stories may play an important role in the emergence of potential pilgrimage sites and in helping create wider interest in them, this book demonstrates that the…

    Paperback – 2015-12-18
    Routledge
    Routledge Studies in Pilgrimage, Religious Travel and Tourism

  • Destination Marketing

    Essentials, 2nd Edition

    By Steven Pike

    Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This…

    Paperback – 2015-12-14
    Routledge

  • Marketing Destinations and Venues for Conferences, Conventions and Business Events

    2nd Edition

    By Tony Rogers, Rob Davidson

    Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues…

    Paperback – 2015-11-12
    Routledge
    Events Management

  • Destination Marketing

    An international perspective

    Edited by Metin Kozak, Nazmi Kozak

    This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches.…

    Hardback – 2015-11-05
    Routledge
    Routledge Advances in Tourism

  • Nation Branding

    Concepts, Issues, Practice, 2nd Edition

    By Keith Dinnie

    Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation…

    Paperback – 2015-08-26
    Routledge

  • Advances in Tourism Destination Marketing

    Managing Networks

    Edited by Metin Kozak, Juergen Gnoth

    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and…

    Paperback – 2015-08-26
    Routledge

  • Heritage and the Olympics

    People, Place and Performance

    Edited by Sean Gammon, Gregory Ramshaw, Emma Waterton

    The Olympic Games have evolved into the most prestigious sport event on the planet. As a consequence, each Games generates more and more interest from the academic community. Sociology, politics, geography and history have all played a part in helping to understand the meanings and implications of…

    Paperback – 2015-07-23
    Routledge

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