Brand Management Products

  • Marketing for Sustainable Tourism

    Edited by Xavier Font, Scott McCabe

    Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of…

    Hardback – 2018-04-26 
    Routledge

  • Taste, Consumption and Markets

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-03-01 
    Routledge
    Routledge Interpretive Marketing Research

  • Co-Creation, Innovation and New Service Development

    The Case of Videogames Industry

    By Jedrzej Czarnota

    Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to…

    Hardback – 2017-12-19
    Routledge
    Routledge Interpretive Marketing Research

  • Co-Creating Tourism Research

    Towards Collaborative Ways of Knowing

    Edited by Carina Ren, Gunnar Thór Jóhannesson, René van der Duim

    Co-creation has become a buzzword in many social science disciplines, in business and in tourism studies. Given the prominence of co-creation, surprisingly little discussion has evolved around its implications for research practices and knowledge production as well as what challenges there are for…

    Hardback – 2017-12-07
    Routledge
    Contemporary Geographies of Leisure, Tourism and Mobility

  • Nation Branding

    Concepts, Issues, Practice, 2nd Edition

    By Keith Dinnie

    Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation…

    Paperback – 2015-08-26
    Routledge

  • Destination Brands

    3rd Edition

    By Nigel Morgan, Annette Pritchard, Roger Pride

    This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses…

    Paperback – 2011-03-09
    Routledge

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