Consumer Behaviour Products

  • Taste, Consumption and Markets

    An Interdisciplinary Volume, 1st Edition

    Edited by Zeynep Arsel, Jonathan Bean

    Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a…

    Hardback – 2018-09-04
    Routledge
    Routledge Interpretive Marketing Research

  • Marketing for Sustainable Tourism

    1st Edition

    Edited by Xavier Font, Scott McCabe

    Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of…

    Hardback – 2018-05-09
    Routledge

  • Co-Creation, Innovation and New Service Development

    The Case of Videogames Industry, 1st Edition

    By Jedrzej Czarnota

    Involving customers in the development and production of new services becomes a powerful force across many creative industries. Customers can directly supply the firm with innovative ideas, provide skilled labour, and act as a powerful force in marketing. Firms across the world, as they seek to…

    Hardback – 2017-12-19
    Routledge
    Routledge Interpretive Marketing Research

  • Co-Creating Tourism Research

    Towards Collaborative Ways of Knowing, 1st Edition

    Edited by Carina Ren, Gunnar Thór Jóhannesson, René van der Duim

    Co-creation has become a buzzword in many social science disciplines, in business and in tourism studies. Given the prominence of co-creation, surprisingly little discussion has evolved around its implications for research practices and knowledge production as well as what challenges there are for…

    Hardback – 2017-12-07
    Routledge
    Contemporary Geographies of Leisure, Tourism and Mobility

  • Contemporary Tourist Experience

    Concepts and Consequences, 1st Edition

    Edited by Richard Sharpley, Philip Stone

    This significant and timely volume aims to provide a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insight into emergent…

    Paperback – 2017-05-25
    Routledge
    Advances in Tourism

  • Tourist Experience

    Contemporary Perspectives, 1st Edition

    Edited by Richard Sharpley, Philip Stone

    To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism…

    Paperback – 2015-04-10
    Routledge

  • Marketing of Tourism Experiences

    1st Edition

    Edited by Noel Scott, Eric Laws, Philipp Boksberger

    This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no…

    Hardback – 2009-12-07
    Routledge

2Series in Consumer Behaviour

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