Destination Marketing Products

  • Marketing for Sustainable Tourism

    Edited by Xavier Font, Scott McCabe

    Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of…

    Hardback – 2018-04-26 
    Routledge

  • The Routledge Handbook of Destination Marketing

    Edited by Dogan Gursoy, Christina G. Chi

    This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely combining both the theoretical and practical approaches, the handbook discusses cutting edge marketing questions such as innovation in…

    Hardback – 2018-03-28 
    Routledge

  • Co-Creating Tourism Research

    Towards Collaborative Ways of Knowing

    Edited by Carina Ren, Gunnar Thór Jóhannesson, René van der Duim

    Co-creation has become a buzzword in many social science disciplines, in business and in tourism studies. Given the prominence of co-creation, surprisingly little discussion has evolved around its implications for research practices and knowledge production as well as what challenges there are for…

    Hardback – 2017-12-07
    Routledge
    Contemporary Geographies of Leisure, Tourism and Mobility

  • Inclusive Place Branding

    Critical Perspectives on Theory and Practice

    Edited by Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou

    Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as…

    Hardback – 2017-11-30
    Routledge
    Routledge Studies in Critical Marketing

  • Wellness Tourism

    A Destination Perspective

    Edited by Cornelia Voigt, Christof Pforr

    Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consumption and production. In this context wellness has developed into a significant dimension of tourism in a number of new and long established…

    Paperback – 2017-05-25
    Routledge
    Routledge Advances in Tourism

  • The Rise of Thana-Capitalism and Tourism

    By Maximiliano E. Korstanje

    We live in a society that is bombarded by news of accidents, disasters and terrorist attacks. We are obsessed by the presence of death. It is commodified in newspapers, the media, entertainment and in our cultural consumption. This book explores the notion of an emergent class of “death-seekers”…

    Hardback – 2016-11-24
    Routledge

  • Destination Marketing

    Essentials, 2nd Edition

    By Steven Pike

    Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This…

    Paperback – 2015-12-14
    Routledge

  • Marketing Destinations and Venues for Conferences, Conventions and Business Events

    2nd Edition

    By Tony Rogers, Rob Davidson

    Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues…

    Paperback – 2015-11-12
    Routledge
    Events Management

  • Destination Marketing

    An international perspective

    Edited by Metin Kozak, Nazmi Kozak

    This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches.…

    Hardback – 2015-11-05
    Routledge
    Routledge Advances in Tourism

  • Nation Branding

    Concepts, Issues, Practice, 2nd Edition

    By Keith Dinnie

    Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation…

    Paperback – 2015-08-26
    Routledge

  • Advances in Tourism Destination Marketing

    Managing Networks

    Edited by Metin Kozak, Juergen Gnoth

    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and…

    Paperback – 2015-08-26
    Routledge

  • Marketing and Managing Tourism Destinations

    By Alastair M Morrison

    Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of…

    Paperback – 2013-02-28
    Routledge

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