Destination Marketing Products

  • Destination Marketing

    Essentials, 2nd Edition

    By Steven Pike

    Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This…

    Paperback – 2015-12-14 

  • Marketing Destinations and Venues for Conferences, Conventions and Business Events

    2nd Edition

    By Tony Rogers, Rob Davidson

    Marketing Destinations and Venues for Conferences, Conventions and Business Events introduces students to key areas of marketing and promotion that are essential if destinations are to compete successfully in the rapidly expanding global business event sector. It achieves this by looking at issues…

    Paperback – 2015-11-12
    Events Management

  • Destination Marketing

    An international perspective

    Edited by Metin Kozak, Nazmi Kozak

    This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches.…

    Hardback – 2015-11-05
    Routledge Advances in Tourism

  • Nation Branding

    Concepts, Issues, Practice, 2nd Edition

    By Keith Dinnie

    Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation…

    Paperback – 2015-08-26

  • Advances in Tourism Destination Marketing

    Managing Networks

    Edited by Metin Kozak, Juergen Gnoth

    This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and…

    Paperback – 2015-08-26

  • Wellness Tourism

    A Destination Perspective

    Edited by Cornelia Voigt, Christof Pforr

    Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consumption and production. In this context wellness has developed into a significant dimension of tourism in a number of new and long established…

    Hardback – 2013-10-24
    Routledge Advances in Tourism

  • Marketing and Managing Tourism Destinations

    By Alastair M Morrison

    Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of…

    Paperback – 2013-02-28

  • Managing and Marketing Tourist Destinations

    Strategies to Gain a Competitive Edge

    By Metin Kozak, Seyhmus Baloglu

    Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus…

    Paperback – 2012-09-05
    Routledge Advances in Tourism

  • Marketing Island Destinations

    Edited by Acolla Lewis, Sherma Roberts

    Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon. Competition for a share of the tourism market has…

    Hardback – 2010-07-29

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