Tourism Marketing Products

  • Inclusive Place Branding

    Critical Perspectives on Theory and Practice, 1st Edition

    Edited by Mihalis Karavatzis, Massimo Giovanardi, Maria Lichrou

    Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as…

    Paperback – 2019-12-12
    Routledge

  • Museum Marketization

    Cultural Institutions in the Neoliberal Era, 1st Edition

    Edited by Karin M. Ekström

    This wide-ranging book explores the impact of marketization on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become…

    Paperback – 2019-12-10
    Routledge
    Mastering Management in the Creative and Cultural Industries

  • Cruise Tourism in the Caribbean

    Selling Sunshine, 1st Edition

    Edited by Martha Honey

    This book explores the lessons learned from half a century of Caribbean cruise tourism; one of the most popular and profitable sectors of the tourism industry. The modern-day cruise industry dates from the 1960s when the three major cruise lines, Carnival, Royal Caribbean, and Norwegian, set up…

    Paperback – 2019-06-25
    Routledge

  • Sustainable Tourism and Indigenous Peoples

    1st Edition

    Edited by Anna Carr, Lisa Ruhanen, Michelle Whitford, Bernard Lane

    This book provides a comprehensive, detailed and insight rich review of both the positive (capacity building, cultural conservation and economic opportunities) and negative (commodification, cultural change and possible loss of ownership and control) aspects of tourism development in indigenous…

    Paperback – 2019-03-22
    Routledge

  • Slow Tourism, Food and Cities

    Pace and the Search for the "Good Life", 1st Edition

    Edited by Michael Clancy

    Slow Food began in the late 1980s as a response to the spread of fast food establishments and as a larger statement against globalization and the perceived deterioration of modern life. Since then, slow practices have permeated into other areas, including cities and territories and travel and…

    Paperback – 2019-03-05
    Routledge
    Routledge Advances in Tourism

  • Japanese Popular Culture and Contents Tourism

    1st Edition

    Edited by Philip A. Seaton, Takayoshi Yamamura

    Contents tourism is tourism induced by the contents (narratives, characters, locations and other creative elements) of films, novels, games, manga, anime, television dramas and other forms of popular culture. Amidst the boom in global interest in Japanese popular culture, the utilization of popular…

    Paperback – 2019-01-08
    Routledge

  • The Rise of Thana-Capitalism and Tourism

    1st Edition

    By Maximiliano E. Korstanje

    We live in a society that is bombarded by news of accidents, disasters and terrorist attacks. We are obsessed by the presence of death. It is commodified in newspapers, the media, entertainment and in our cultural consumption. This book explores the notion of an emergent class of “death-seekers”…

    Paperback – 2018-08-23
    Routledge

  • Destination Marketing

    An international perspective, 1st Edition

    Edited by Metin Kozak, Nazmi Kozak

    This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches.…

    Paperback – 2018-04-25
    Routledge
    Routledge Advances in Tourism

  • Environmental Communication and Travel Journalism

    Consumerism, Conflict and Concern, 1st Edition

    By Lyn McGaurr

    Travel journalism about natural attractions is environmental communication at the cusp of consumerism and concern. Countries and regions that market forests, rivers and wildlife to international tourists drive place-of-origin brand recognition that benefits exporters in other sectors.…

    Paperback – 2017-06-30
    Routledge
    Routledge Studies in Environmental Communication and Media

  • Innovation and Tourism Destination Development

    1st Edition

    Edited by Henrik Halkier, Marek Kozak, Bo Svensson

    Tourism is a central part of regional development strategies in many localities around Europe, not just in traditional coastal or mountain resorts but also in areas without a strong track record with regard to visitor economy. In a globalising world, destinations can no longer take their…

    Paperback – 2017-06-07
    Routledge

  • Contemporary Tourist Experience

    Concepts and Consequences, 1st Edition

    Edited by Richard Sharpley, Philip Stone

    This significant and timely volume aims to provide a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insight into emergent…

    Paperback – 2017-05-25
    Routledge
    Advances in Tourism

  • Wellness Tourism

    A Destination Perspective, 1st Edition

    Edited by Cornelia Voigt, Christof Pforr

    Core values of society, health and wellbeing impact today on all aspects of our lives, and have also increasingly influenced patterns of tourism consumption and production. In this context wellness has developed into a significant dimension of tourism in a number of new and long established…

    Paperback – 2017-05-25
    Routledge
    Routledge Advances in Tourism

  • Page:
  • 1
  • 2

2Series in Tourism Marketing

Product Search